For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especially with global tightening of the collective purse strings. The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos and streamlining customer communications.
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Author Information
Jonathan brings over 18 years of executive management and revenue generation experience in digital media publishing. He co-founded Dash Network, an integrated research and digital media news platform in 2021 and joined The Futurum Group through acquisition. Prior, Jonathan spent 10 years with Light Reading & Heavy Reading, a digital media, research, and events company serving the global telecommunications market, where he was Chief Sales Officer. Light Reading was acquired by Informa Group in 2016 and Jonathan served as Chief Revenue Officer and Managing Director of Informa’s Light Reading Network, which included media brands such as Light Reading, Telecoms.com, Security Now, Connecting Africa, The Connected Car, and Broadband World News, and over a dozen event brands including The Big 5G Event and 2020 Vision Executive Summit.
Jonathan holds a Bachelor of Arts from University of Colorado’s School of Journalism as well as a Recording Engineering Degree from the Conservatory of Recording Arts & Sciences.
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