For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especially with global tightening of the collective purse strings. The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos and streamlining customer communications.
Download the ebook below to learn how the most innovative brands use CDPs to deliver cutting edge customer experiences and drive revenue.
Author Information
Jonathan brings over 18 years of executive management and revenue generation experience in digital media publishing. He co-founded Dash Network, an integrated research and digital media news platform in 2021 and joined The Futurum Group through acquisition. Prior, Jonathan spent 10 years with Light Reading & Heavy Reading, a digital media, research, and events company serving the global telecommunications market, where he was Chief Sales Officer. Light Reading was acquired by Informa Group in 2016 and Jonathan served as Chief Revenue Officer and Managing Director of Informa’s Light Reading Network, which included media brands such as Light Reading, Telecoms.com, Security Now, Connecting Africa, The Connected Car, and Broadband World News, and over a dozen event brands including The Big 5G Event and 2020 Vision Executive Summit.
Jonathan holds a Bachelor of Arts from University of Colorado’s School of Journalism as well as a Recording Engineering Degree from the Conservatory of Recording Arts & Sciences.
Cloudera: De-Mystifying Data Architectures with Unique Platform Solutions
In this Analyst Insight, Futurum analysts Daniel Newman and Ron Westfall discuss how Cloudera can provide the technological component of the solution to support any organization’s data-driven initiative by implementing the data mesh, data fabric, and data lakehouse trends according to customer selection and prioritization.
Confidence in Your Data: How Actian is Helping Companies Unlock the True Value of a Data Platform | Futurum Tech Webcast — Interview Series
On this episode of the Futurum Tech Webcast–Interview Series, host Daniel Newman sits down with Actian’s Emma McGrattan, SVP of Engineering & Products to discuss the Actian Data Platform and how Actian is evolving to meet customers where they are.
