Seeking Diversification, Broadcom Reportedly in Talks to Acquire Cloud Service Provider VMware

The News: Chipmaker Broadcom is in talks to acquire cloud service provider VMware, industry sources say, with an announcement potentially arriving this week. The deal, which aligns with Broadcom’s recent strategic diversification moves, could rank among the biggest acquisitions in the technology sector. Read further reporting from CNBC here.

Seeking Diversification, Broadcom Reportedly in Talks to Acquire Cloud Service Provider VMware

Analyst Take: An as-yet unfinalized acquisition deal between chipmaker Broadcom and cloud service provider VMware appears to be forthcoming, according to industry sources. Broadcom, best known for its networking, broadband, and wireless chips (among others), has recently been on a steady pace of acquiring diversification plays, including deals with CA Technologies and Symantec as well as a close but ultimately unsuccessful attempt to acquire SAS Institute. The acquisition of VMware, which had a $40.3 billion market cap as of last week, would be one of the biggest acquisitions in the technology sector.

VMware’s cloud computing and virtualization technology appears to be a good strategic fit for Broadcom, which would gain access to cloud computing data centers as well as speed its diversification efforts into enterprise infrastructure software. After spinning out from Dell Technologies last year, VMware has experienced recent stock declines, which make it an attractive addition to Broadcom’s acquisition strategy.

Having mentioned Dell, VMware’s largest shareholder is still Michael Dell at approximately 40%. So, it will be an imperative that Mr. Dell is supportive of any deal in order to get it over the line. There has been little to suggest one way or another here, but as two tremendous financial engineers, I imagine getting to a solution is within their collective grasp—assuming both want to see a deal reached.

Hock Tan’s Acquisition Strategy Diversifies Broadcom

Since coming on as CEO in 2006, Hock Tan has proved to be a savvy deal maker, turning Broadcom from a small chipmaker into a major technology player worth more than $200 billion. Tan has been steadily beefing up Broadcom’s software offerings through a series of targeted acquisitions, and the potential deal with VMware stands to nearly triple the size of Broadcom’s software segment and bring the overall software mix for the combined company close to 50%.

The deal from a customer and technology side has been met with some concern as Broadcom has been perhaps understated in its post-acquisition strategy with its prior big software bets. And given VMware’s criticality in the CIOs office across a large swath of enterprise, this could open the door for some concern as to what will happen to the Muti-cloud and virtualization software giant under Broadcom’s umbrella. I’m hearing this a lot, but personally do not find it to be as big of a concern as some. Broadcom does have an approach with acquisitions that won’t always make the innovators happy, but the strategy thus far has worked—especially for shareholders.

This play by Broadcom aligns with Tan’s acquisition strategy targeting quality software names with good cash flow that can operate efficiently and further transform Broadcom from a chipmaker to a diversified technology firm. The rapidly growing demand for more disaggregated architectures, including Storage, Network, Security, and AI, has seen software play a vital role in bringing hardware and software closer together to create more powerful processing for a vast landscape of needs. If Broadcom seals the deal, we could be seeing a major announcement with considerable implications for Broadcom, cloud computing, and enterprise software any day now—likely ahead of VMware’s earnings, which are expected later this week.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Futurum Live! From the Show Floor with Broadcom at SHARE Dallas 2022

Mainframe Ecosystem Mobilizes for Common Good with Congress, Micro Focus, and Broadcom Providing Encouraging News

Apple’s Deal With Broadcom Reveals Big Numbers But Leaves Questions

Image Credit: Growthist

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
SAP's Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty
July 10, 2026

SAP’s Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's flexible support model and customer-centric approach help compete for enterprise loyalty as 74% of enterprises consider...
Zoom's Platform-Agnostic AI Receptionist Reshapes Telephony Competition
July 10, 2026

Zoom’s Platform-Agnostic AI Receptionist Reshapes Telephony Competition

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoom's Virtual Agent Receptionist disrupts legacy phone systems and accelerates enterprise adoption of GenAI-powered customer service solutions....
NetApp StorageGRID 12.1 Scales Object Storage for AI Factories
July 10, 2026

NetApp StorageGRID 12.1 Scales Object Storage for AI Factories

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on NetApp's StorageGRID 12.1 launch and what its federated namespace and throughput gains mean for AI-scale object...
Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?
July 10, 2026

Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?

Inetum-Realdolmen's investment in Layer7 API engineering talent reflects a critical channel partner trend: building proprietary managed services capabilities to compete in a $41.8B ecosystem market growing at 36% CAGR....
AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI
July 9, 2026

AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI

Brad Shimmin, VP at Futurum, explores how AWS is re-architecting Amazon OpenSearch Service. By fusing search and analytics and integrating native MCP support, AWS aims to slash log storage costs...
Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?
July 8, 2026

Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?

Kore.ai and Atos announce a strategic partnership to deliver Sovereign AI solutions to UK organizations, addressing data residency and compliance requirements in the rapidly expanding $181B AI platforms market....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.