SAP Sapphire Orlando 2024

SAP Sapphire Orlando 2024

The Six Five team discusses SAP Sapphire Orlando 2024.

If you are interested in watching the full episode you can check it out here.

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we ask that you do not treat us as such.

Transcript:

Daniel Newman: I’m actually going to bounce over to the SAP Sapphire here in Europe this week. I’m going to sit down with the CFO, Dominik Asam, and we’re going to talk a little bit about what’s going on over there. Very interesting guy. And I had a call with him just recently. SAP really, right now, I feel like under the leadership of Christian Klein is very focused on making sure the market doesn’t think that it’s going to be passed by. This will be the focus of Jorgen Moller’s conversation at this Six Five Summit. He’s the CTO, part of the executive board of SAP. And he actually joined me to talk about how SAP is attaching to others. And that was another big trend line of this year’s Sapphire, the attachment partnerships with Microsoft.

The partnership ecosystem, OpenAI, others that is basically open to LLMs, it’s building on top of it. Joule is the smart technology inside of SAP, but they’re not trying to be the one-stop control everything. They’re partnering with Copilot. Basically, they’re BTP, they’re business technology platform is very focused on enabling businesses to, A, run SAP in the cloud. B, run the most recent and most powerful AI workloads. And C, partner with the other innovations across technology providers in a very streamlined manner.

Pat, I think the market wants to see wins. The market wants to hear wins. I think it has done a good job in terms of growth of its business in the cloud. I do think SAP has some proving to do. And I think it’s doing it, but it has some proving to do on AI. I do think the biggest risk that all these software providers… I wrote a long diatribe about this yesterday, is that there’s only so many layers of abstraction for using AI in your software, where people are going to want less panes of glass. You’ll hear CEOs talking about this a lot. If you’re running Workday, you’re running Salesforce, you’re running SAP, you’re running maybe Fusion.

A lot of companies have all these different things. In the future, people are going to want to simplify. What remains as a database? What ends up becoming your front end? What becomes your CX level? Which part do customers interact with? And then, how does AI play in? Is it a higher abstraction where it can oversee everything, or is it going to be an AI in each application? Which, I think that’s what the app providers would like. I’m not sure that’s what the customer experience that people want would look like.

But SAP’s growth has been directionally good. Moving people to the cloud is really, really important. They’ve made a big focus of that with RISE. Also, check out our CIO practice leader, Dion Hinchcliffe, wrote a really extensive piece. I’ll put that in the show notes. A piece that was so juicy, so good, and so in-depth that even Christian Klein liked it.

Patrick Moorhead: Love it.

Daniel Newman: You know when they get the attention, but what CIOs need to be thinking about here, because that SAP is a CIO/CTO platform that runs businesses every day.

Patrick Moorhead: Pat, congrats on that Dion grab.

Daniel Newman: Yeah, it was great. He did a great job. Like I said, he did a breakdown of SAP Sapphire, what CIOs need to know. And it was just this great one-pager. If you’re a CIO out there, I’ll make sure to share it out with all you in the notes.

Patrick Moorhead: Yeah, very similar to Cisco Live, SAP Sapphire was putting generative AI into more SAP products. Joule first came out in SuccessFactors, and that’s their HRM/HCM platform now integrated into S/4HANA, cloud, SAP Build, SAP Integration Suite. And they talked about even more coming into Ariba and Analytics Cloud. It’s interesting, I really don’t post a bunch of stuff from the news site, but I thought SAP did a great job showing how enterprises can take advantage of AI from a wide variety of use cases.

And that’s whether it’s HRM with SuccessFactor, is it Fieldglass, SCM via SAP Business AI, and Ariba, finance, procurement service sales and marketing and commerce. I thought it was a really good, one of the most thoughtful and compressed things that if you are a CIO and you’re looking for ways to take advantage of it, I could actually recommend it. The other thing is we saw a lot of partnerships. Surprise, surprise. We saw NVIDIA in SAP, we saw Mistral AI in SAP.

We saw Accenture in SAP, we saw AWS in SAP. And then finally, which I thought was super interesting, we saw Joule and how it integrates into Microsoft Copilot to better unify those experiences. And Dan, I think that’s what you were hitting on before, it was good to see. I’m super interested to see how these two Copilots chase each other.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
NVIDIA Aims Vera Rubin at Agentic Post-Training With Proven CoreWeave Results
July 21, 2026

NVIDIA Aims Vera Rubin at Agentic Post-Training With Proven CoreWeave Results

Brendan Burke, Research Director at Futurum, shares his insights on agentic post-training as the new target for AI hardware hill climbing, as NVIDIA Vera Rubin benchmarks from Perplexity and Prime...
Azure's AMD Partnership Expands: Is Reinforcement Learning the Hardware Bottleneck?
July 21, 2026

Azure’s AMD Partnership Expands: Is Reinforcement Learning the Hardware Bottleneck?

Brendan Burke, Research Director at Futurum, examines how Azure's AMD Partnership expands across GPUs, CPUs, and networking to address frontier model inference and reinforcement learning workloads, signaling evolution of AI...
Fortinet's AI Controls Join the Field. Can Integration Set Them Apart?
July 21, 2026

Fortinet’s AI Controls Join the Field. Can Integration Set Them Apart?

Fernando Montenegro, VP at Futurum, examines why FortiEndpoint's consolidated AI controls are a real buyer win, while platform and SASE integration, not the individual features, will decide whether Fortinet stands...
ASUS ROG Gjallar: Is AI-Enhanced Audio the Next Gaming Peripheral Battleground?
July 21, 2026

ASUS ROG Gjallar: Is AI-Enhanced Audio the Next Gaming Peripheral Battleground?

ASUS launches ROG Gjallar, a gaming soundbar with Dolby Atmos and AI-powered echo cancellation, signaling that intelligent audio endpoints are the next gaming frontier....
Bain & Company Elevates AI Strategy as OpenAI Elite Partner
July 21, 2026

Bain & Company Elevates AI Strategy as OpenAI Elite Partner

Bain & Company achieved OpenAI Elite Partner status, positioning it to capitalize on surging AI consulting demand as 83.9% of channel partners expect AI to drive business growth in 2026....
Salesforce and Databricks Forge New AI Partnership: What's at Stake?
July 20, 2026

Salesforce and Databricks Forge New AI Partnership: What’s at Stake?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, The Salesforce Databricks partnership enables enterprises to deploy AI agents securely while maintaining data privacy and compliance...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.