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Poly Announces Poly API Marketplace Utilizing RapidAPI Designed to Provide an Assist to its Developer Community

The News: Poly has announced the launch of the Poly API Marketplace, a new platform designed to help the Poly developer community find, connect to, and manage Application Programming Interfaces (APIs) across Poly’s partner ecosystem. The Poly API Marketplace will centralize its APIs into a single location while providing visibility into all available developer assets across Poly’s products. Read the full Press Release from Poly here.

Poly Announces Poly API Marketplace Utilizing RapidAPI Designed to Provide an Assist to its Developer Community

Analyst Take: I see the Poly API marketplace as a welcome addition to the Poly family of products. Of particular interest is that the Poly API Marketplace is an open platform hosted by RapidAPI, a market leader in private and public API hubs, and is designed to support dozens of API types, including those from Poly Lens, a management and insights platform, and Poly Clariti, a highly secure meeting platform.

Historically, developing code to allow technology partners to interface with one’s products is tricky and time-consuming. Once released, the company must maintain a commitment to update, test, and sustain code made public. Enter the world of APIs, which minimize this complexity. By partnering with RapidAPI for its external API Marketplace, Poly has entered a realm where the Poly developer community now has a single place to access all the information they need to leverage APIs for the Poly ecosystem. This self-sufficient marketplace reduces the burden on Poly to provide the “care and feeding” of custom code created that allows other products — hardware or software — to interface with the Poly portfolio.

Looking Ahead to Poly’s Challenges

Looking ahead to Poly’s challenges with the launch of the Poly API Marketplace, as with most new communities, there’s that newness to combat. Poly’s biggest challenge will be encouraging input and contributions from its customers and technology partners. Poly is addressing this by seeding the marketplace with a few core APIs around device management, monitoring and insights, and an interface with its on-premises video infrastructure.

If successful, the Poly API Marketplace should help by improving the experience of technology partners and developers, speeding the pace of innovation, and solving the challenge of too many technology silos in its broad portfolio.

Disclosure: This is a guest contribution from Wainhouse Research, part of The Futurum Group family of companies. Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research and/or Wainhouse Research as a whole.

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Image Credit: RapidAPI


Author Information

As a Research Director, Craig focuses on developing research, publications and insights that clarify how the workforce, the workplace, and the workflows enable group collaboration and communication. He provides research and analysis related to market sizing and forecasts, product and service evaluations, market trends, and end-user and buyer expectations. In addition to following the technology, Craig also studies the human elements of work - organizing his findings into the workforce, the workplace, and the workflows – and charting how these variables influence technologies and business strategies.

Prior to joining Wainhouse, now a part of The Futurum Group, Craig brings twenty years of experience in leadership roles related to P&L management, product development, strategic planning, and business development of security, SaaS, and unified communication offerings. Craig's experience includes positions at Poly, Dell, Microsoft, and IBM.

Craig holds a Master of Business Administration from the Texas McCombs School of Business as well as a Bachelor of Science in Business Administration from Tulane University.


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