Menu

Oracle Industry Lab Opens as Incubator for Innovative, Immersive Technology Solutions

The News: Oracle Industry Lab, a working lab from multinational computer software company Oracle, has opened outside of Chicago, Illinois. The 30,000-square-foot lab, supported by Verizon 5G Ultra Wideband, is a space for enterprise partners to develop and test new ideas and solutions using technology from Oracle and more than 30 industry partners. Read more from Auganix here.

Oracle Industry Lab Opens as Incubator for Innovative, Immersive Technology Solutions

Analyst Take: The newly opened Oracle Industry Lab outside of Chicago is a unique idea incubator designed to help businesses in a variety of industries tackle their most complex challenges. Oracle’s 30,000 square foot testing ground equipped with Verizon 5G Ultra Wideband, is intended to provide a space where enterprise partners can develop and test new ideas and solutions using technology from Oracle and more than 30 industry partners. The lab’s initial focus will be on the energy and water, construction and engineering, communications, and manufacturing industries. My partner here at Futurum, Daniel Newman, had a chance to visit the lab in the last few weeks and snapped some shots of some of what the team there is working on including these projects —

Oracle 1

Oracle 2

Sustainability and productivity are at the forefront of the global challenges Oracle Industry Lab hopes to address. Noting that “many industries are at a crossroads as they look to navigate increasing regulatory, environmental, and customer-driven demands,” Oracle and its technology partners will provide an unprecedented opportunity for the company’s enterprise partners to develop innovative solutions to these and other challenges facing today’s organizations. An emphasis on cutting-edge technologies, including artificial intelligence, cloud computing, and virtual and augmented reality, goes a long way toward positioning Oracle’s Industry Lab as an innovation incubator with the potential to deliver results that will shape the future of diverse industries.

Oracle Industry Lab Leans into Immersive Technologies

With industry partnerships including Taqtile, which provides enterprise software leveraging AR, cloud computing, and LTE/5G capabilities, the Oracle Industry Lab is providing the ability to experiment and learn from some of the newest technology platforms in the immersive technology space. Taqtile’s Manifest, an AR-enabled work instruction platform with remote-assistance capabilities, is an immersive problem-solving tool with a myriad of potential use cases.

Other partners in the XR (extended reality – which includes AR, MR, and VR) space include EDX Technologies, which offers interactive and collaborative mixed reality capabilities, Reconstruct, a platform for reality capture and 3 and 4D modeling, and VREX, a 3D construction collaboration tool.

The opening of Oracle Industry Lab is a significant move from Oracle, one of the largest software companies in the world, as it provides a real-world incubator for immersive and other future-forward technology exploration, ideation, testing, and development. It’s also an exciting opportunity for Oracle’s technology partners to be on the ground floor of emerging solutions with wide-ranging potential.

I find Oracle’s focus on sustainability and productivity not only prescient but admirable, as these are issues with real impact not only for organizations but also the communities they serve. I’m looking forward to learning more about the innovative solutions that will manifest from Oracle Industry Lab and how they stand to influence the future of immersive technology, artificial intelligence, and cloud computing capabilities.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Oracle Exadata Cloud Infrastructure X9M Raises the Cloud Database Market Stakes

Oracle’s Cloud Business Continues Growing Amidst Mixed Q3 Results

Oracle Extends Partnership with Red Bull Racing to Bring Next Level Innovation to Formula One

Image Credit: Oracle

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
CoreWeave ARENA is AI Production Readiness Redefined
February 17, 2026

CoreWeave ARENA is AI Production Readiness Redefined

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on the announcement of CoreWeave ARENA, a tool for customers to identify costs and operational processes for...
Arista Networks Q4 FY 2025 Revenue Beat on AI Ethernet Momentum
February 16, 2026

Arista Networks Q4 FY 2025: Revenue Beat on AI Ethernet Momentum

Futurum Research analyzes Arista’s Q4 FY 2025 results, highlighting AI Ethernet adoption across model builders and cloud titans, growing DCI/7800 spine roles, AMD-driven open networking wins, and a Q1 guide...
Cisco Live EMEA 2026 Can a Networking Giant Become an AI Platform Company
February 16, 2026

Cisco Live EMEA 2026: Can a Networking Giant Become an AI Platform Company?

Nick Patience, AI Platforms Practice Lead at Futurum, shares insights direct from Cisco Live EMEA 2026 on Cisco’s ambitious pivot from networking vendor to full-stack AI platform company, and where...
Twilio Q4 FY 2025 Revenue Beat, Margin Expansion, AI Voice Momentum
February 16, 2026

Twilio Q4 FY 2025: Revenue Beat, Margin Expansion, AI Voice Momentum

Futurum Research analyzes Twilio’s Q4 FY 2025 results, highlighting voice AI momentum, solution-led selling, and disciplined margin management as Twilio positions its platform as an AI-era customer engagement infrastructure layer....
Lenovo Q3 FY 2026 Earnings Broad-Based Growth, AI Mix Rising
February 16, 2026

Lenovo Q3 FY 2026 Earnings: Broad-Based Growth, AI Mix Rising

Futurum Research analyzes Lenovo’s Q3 FY 2026 results, highlighting a revenue beat, rising AI mix across devices, infrastructure, and services, and management’s playbook to navigate persistent memory and silicon cost...
ServiceNow Buys Pyramid Does this Spell the End of the BI Dashboard
February 13, 2026

ServiceNow Buys Pyramid: Does this Spell the End of the BI Dashboard?

Brad Shimmin, VP and Practice Lead at Futurum, along with Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Digital Workflows, analyze ServiceNow’s acquisition of Pyramid Analytics. They explore...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.