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Insight Type: Market Coverage

Daniel Newman

Nissan will Utilize Luminar’s Lidar Technology for Next Generation Driver Assistance Technology

Futurum’s Daniel Newman explores the news that Nissan will utilize Luminar’s LIDAR technology in its next-generation advanced driver systems, offering insight on how this will expand Luminar’s reach in the automotive industry.
Shelly Kramer

Ogilvy UK Takes a Stand for Authenticity in Influencer Marketing

Futurum’s lead analyst Shelly Kramer responds to Ogilvy UK’s plan to phase out collaboration with influencers who edit their faces and bodies with insight into the social impact of authenticity and diversity in modern marketing practices.
Ron Westfall

The Future of Cloud is the Network – New Futurum Research Report

In this research report, Futurum Research explores the Cisco Cloud Networking proposition and why it is well-suited for the multi-cloud era, addressing the design, deployment, and operation of a network across and within multiple cloud environments at scale for any application. For IT leaders making decisions about the future of their networks and cloud transformation journeys, the Cisco Cloud Network portfolio should rank high on consideration lists.
Shelly Kramer

New Bipartisan Healthcare Cybersecurity Act Aims to Improve Protection Efforts

Futurum principal analyst Shelly Kramer examines cybersecurity concerns facing healthcare institutions with insight into the potential impact of the recently-introduced bipartisan Healthcare Cybersecurity Act on those organizations and the public.
Shelly Kramer

Nike’s Metaverse Store Paves a Pathway into the Future

Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.
tweiss@futurumresearch.com

New Oracle Cloud Infrastructure E4 Dense Compute Inferences to be Powered by AMD EPYC Processors for VMware Users Running Hybrid Cloud Environments

Futurum analyst Todd R. Weiss examines Oracle's latest plans to offer all-new Oracle Cloud Infrastructure E4 Dense Compute Inferences powered by AMD EPYC processors for hybrid cloud users as Oracle expands its use of AMD EPYC CPUs beyond Oracle's existing E3 and E4 compute instances.
Ron Westfall

Oracle Exadata Cloud Infrastructure X9M Raises the Cloud Database Market Stakes

Futurum’s Ron Westfall examines why the Oracle Exadata Cloud X9M debut can enable Oracle to defend and upgrade its vast X9M/X8M customer base through OLTP and Analytics performance and scale advances that maintain existing costs as well as create the differentiation needed to compel rivals such as AWS and Azure to take swift heed of Oracle’s latest cloud database portfolio development and marketing moves.
Daniel Newman

Amazon Expands Prime Shopping with Buy with Prime

Futurum’s Daniel Newman explores Amazon’s new offering, Buy with Prime that will expand Prime shopping benefits to other online retailers beyond Amazon.com. Newman offers insight into how this offering will impact retailers and Amazon.
Shelly Kramer

Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’

Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.
Steven Dickens

IBM Systems Revenue Put Into a Historical Context

Futurum Research senior analyst, Steven Dickens provides his take on the financial history of the mainframe launch cycle. IBM is a different company from when the last mainframe was launched, and the new system that will be announced earlier this month has the opportunity to further drive the company’s growth trajectory in the coming quarters.
mdiamond@futurumresearch.com

Amazon Web Services and Google Cloud Roll Out New Training and Certifications in a Move Designed to Enhance Channel Partner Offerings

Futurum analyst Michael Diamond discusses recent announcements by Amazon Web Services and Google Cloud around the roll out of additional training and certification programs, exploring why these programs are not only good for channel partners looking to transform their business models, they’re smart move for the hyperscalers as well.
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