Insight Type: Market Coverage

Enhanced Efficiency, Empowerment, and Engagement to Meet Rising Employee Expectations
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down a demo of WalkMe’s platform, focusing on the benefits it provides for employees.
Ada Lovelace Institute Report Reveals the Challenge to Balancing Pro-Business AI Priorities With Pro-Consumer AI Protections
Mark Beccue, Research Director at The Futurum Group, examines a new Ada Lovelace Institute report that reveals the challenge to balancing pro-business AI wishes with pro-consumer AI protections. The piece explores how the current AI policy debate in the UK is a great example of the struggle to find equilibrium, where business can thrive and the public is sufficiently protected. The current AI Safety approach will not help the UK become an AI leader, and the approach is essentially a good example of what not to do to build sensible AI regulations that benefit business and the public.
Keith Kirkpatrick, Research Director at The Futurum Group covers the general availability of watsonx, including watsonx.ai, which should help enterprises developing AI applications deploy them more quickly and efficiently, improving time-to-value.
The Futurum Group Industry Analyst, Michael Diamond looks at the recently announced Nothing 2 smartphone, powered by the Qualcomm Snapdragon 8+1 Gen 1 premium tier mobile platform, offering its users premium features at an attractive price point.
Widget Allows for Customized Prompt Generation to Speed Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, covers Infor’s announcement of Ask ChatGPT, a widget that allows users to easily build generative AI prompts via information held within Infor ERP systems, improving workflow and minimizing distractions with generative AI.
Capabilities Driving More Efficiency and Relevant Insights to Sales Professionals
Keith Kirkpatrick, Research Director at The Futurum Group covers Microsoft’s announcements of the general availability of Sales Copilot and new features in Dynamics 365 Customer Insights, and discusses how these features will help Microsoft in a highly competitive market for AI-infused software.
Mark Beccue, Research Director at The Futurum Group examines GitHub’s recent research findings related to usage patterns for GitHub CoPilot, its automated code development tool. The piece explores why GitHub’s research, which confirms other anecdotal evidence, is a remarkable signpost to the impact generative AI-powered automated code development is having. While copyright issues could be an impediment, right now, automated code development looks like the killer GenAI app.
The Futurum Group analyst Todd R. Weiss shares his insights about Honeywell acquiring Saab’s aviation heads-up display technology to integrate the Saab technology into its Anthem and Primus Epic flight deck offerings to improve aviation safety.
Sean Spradling, Senior Analyst for Workplace Communication Platforms and Applications, discusses Shopify’s recent release of an internal tool that estimates the cost of a meeting during the scheduling process.
Futurum industry analyst Michael Diamond looks at the recently announced Nubia RedMagic 8S Pro smartphone, powered by the Snapdragon 8+ Gen 2 mobile platform and targeted at the growing mobile gaming segment, where users want experiences similar to gaming PCs and consoles.
The Futurum Group industry analyst, Michael Diamond looks at the HP Dragonfly G4 notebook that is targeted at hybrid workers who need a device that has excellent power, battery life, collaboration, diverse connectivity, and excellent security features.

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