Mark Beccue, Research Director at The Futurum Group, examines the announcement by Google, Microsoft, OpenAI, and Anthropic about the launch of the Frontier Model Forum, which he asserts is a logical step to normalizing Gen AI through advocacy. AI advocates have struggled for several years to coalesce and unify to form a definitive AI industry group. There is a good reason for this – AI is broadly diffused technology and it applies across a massive range of industry sectors and interests. It has taken a disruption moment in the form of generative AI to unify advocacy. The Frontier Model Forum has the potential to solidify AI advocacy. The research note explores the key takeaways and the potential impact of the Frontier Model Forum.
