Company: Adobe

In this episode of Enterprising Insights, Keith Kirkpatrick is joined by Robert Kramer, Vice President and Principal Analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit.
The Six Five team discusses Adobe Summit 2024.
Adobe Is Leaning into Personalization at Scale and Removing Friction from Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, provides an assessment of Adobe’s Summit announcements, focusing on enhancements to Firefly, Adobe Experience Platform, and content workflows.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Adobe Summit 2024, China’s crackdown on AMD and Intel chips, Intel Gaudi Performance beats NVIDIA, Apple investigated again by the EU, Databricks’ new DBRX model, is NVIDIA a monopoly, and Lattice leveraging the AI PC wave.
Single Application Provides an End-to-End Tool to Manage Content Supply Chain
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of the gen AI-infused Adobe GenStudio and discusses how it fits with Adobe’s push to create a seamless content creation, management, and distribution platform.
The Six Five team discusses Adobe Q1 FY2024 Earnings.
Despite Strong Quarter, Concerns Around Q2 FY 2024 Guidance Remain
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s Q1 FY 2024 earnings, which featured strong overall revenue and subscription revenue growth and record use of generative AI tools.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Oracle, Adobe, and MongoDB earnings, Arm & Cadence’s automotive collaboration, AI innovation at SxSW 2024, Plus’s L4 trucking wins with long term partnerships, and the Six Five Summit 2024.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails to protect against toxicity, bias, and inaccuracies.
Creating Stunning Images from Text Prompts Must Be Bolstered by a Robust and Ongoing Commitment to Ensuring Accuracy and the Elimination of Bias
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response.
Acrobat AI Assistant Enables Content Summarization, Organization, and Queries Within the Flow of Work
Keith Kirkpatrick, Research Directors with The Futurum Group, covers Adobe’s announcement of Acrobat AI Assistant, and discusses how the company will leverage the ubiquity of the PDF format to drive use of the tool.
Our latest report, Market Insight Report: Retail-Focused Enterprise Applications, identifies and analyzes the key trends impacting enterprise-grade retail industry-focused applications, reviews the key functions and features that are being integrated or incorporated within these applications, and identifies influential vendors operating within the market.

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