Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Joule integration signals a strategic shift toward agentic AI-powered case resolution and autonomous support workflows in...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe's CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet's Smart Assist integration strategy with multiple AI vendors positions the platform as a central...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
Futurum Research at The Futurum Group reviews Adobe’s Q2 FY 2026 earnings, focusing on AI product traction, the freemium acquisition pivot, and what the strategy implies for ARR and enterprise...
The Futurum Group’s Keith Kirkpatrick and Brad Shimmin share their insights on Zoho’s Nathu La server, and discuss the impact on the SaaS market, end customers, and Zoho’s competitors....
Aer Lingus redirects IT budget toward unified data platforms powered by Databricks, prioritizing data governance and literacy over trend-chasing. Industry data shows 73.6% of organizations increasing spend on analytical infrastructure—signaling...
ElevenLabs Avatars launches in ElevenCreative, enabling enterprises to generate talking-head videos with integrated voice and lip-sync automation, eliminating third-party tools and accelerating global content localization....
In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
Databricks launched an AI-augmented AML compliance platform consolidating 10+ siloed systems, delivering 8-10x faster case processing, 75% fewer false positives, and $50-150M in annual savings for financial institutions....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Atos' large-scale agentic AI deployment signals accelerating enterprise adoption of autonomous AI agents across regulated sectors....
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