Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Databricks CustomerLake's agentic AI consolidates marketing stacks, automates campaigns, and solves fragmentation in traditional customer data platforms....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe expands into commerce media networks, raising questions about whether agentic AI can deliver measurable ROI for...
Databricks' 2026 Partner Awards highlight agentic AI as critical for enterprises, with 55% citing agent reliability as their top challenge as global partners shape successful AI deployments....
In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing enterprise demands for trustworthy AI agents while potentially deepening platform...
Futurum Research at The Futurum Group examines how eTrigue’s Insights Messaging uses generative AI to deliver “hyper-contextualized” one-to-one partner marketing at scale, signaling a broader shift in enterprise applications from...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning...
Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle's shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in...
TCS and Anthropic's Claude partnership addresses enterprise demands for compliance and trust in regulated sectors, positioning Claude as a competitive alternative in financial services and healthcare....
Mercedes-Benz Korea leverages Databricks Unity Catalog to build an AI-ready semantic layer that unifies 500+ KPI definitions across BI and AI tools, demonstrating how trusted business logic drives enterprise AI...
Zoho SalesIQ's Zia Agents deliver autonomous, empathetic customer engagement at scale through Agentic Intelligence, now supporting Anthropic, Google AI, DeepSeek, and custom LLMs....
Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.
Thank you, we received your request, a member of our team will be in contact with you.
