Category: Enterprise Applications

New Features and Integrations are Designed to Help the CDP Vendor Appeal to Advertisers
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Twilio Segment’s advertising solutions, and discusses how AI is being used to deliver better functionality and faster time to value.
Alex Seymour, Product Manager at IBM, joins Keith Townsend to share his insights on the evolution and importance of Agentic AI frameworks within IBM's strategy at the TechXchange Conference.
ServiceNow’s Q3 2024 Showcases Strong Subscription Revenue Growth With Its AI Innovations Such as the Now Platform Xanadu and Strategic Partnerships With NVIDIA
Keith Kirkpatrick, Research Director at The Futurum Group, discusses ServiceNow's Q3 2024 financial performance, Now Platform, Workflow Data Fabric, and strategic partnerships contributing to the company’s AI initiatives.
Basil Faruqui, Solutions Marketing Director at BMC, joins Mike Vizard to share his insights on the critical role of DataOps and strategic data orchestration in maximizing data value.
Chris Haynes, Associate Director IT Operations Services at Raymond James Financial, joins Mike Vizard to share his insights on how IT operations can harness new technologies and engage business users to fuel growth.
Tony Anter, DevOps Evangelist and Mark Schettenhelm, Lead Product Manager at BMC Software join Steven Dickens to share their insights on how GenAI-driven automation is transforming business operations, making the transition smoother and less intimidating for organizations.
New Product Enhancements and Features Seek to Level Up Adobe’s Offerings to the Creative Community
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the new product announcements made at Adobe MAX. He discusses Adobe’s core strengths in the market, which is its messaging around AI safety and content creator rights.
AI-Powered Agents for Omnichannel Support, Enhanced Agent Copilot, Voice, and Agent Builder Announced at the Company’s Inaugural AI Summit
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the new announcements from Zendesk, and discusses the benefits for its customers. He also discusses the company’s solid outcomes-based pricing model.
Jennifer Stockton and Courtney Finger share how Smartsheet transformed Conga's marketing operations from "chaos to collaboration," highlighting the pivotal role of Smartsheet in streamlining processes and enhancing creativity at scale.
Company’s ENGAGE Announcements Focus on New Platform Features, AI Tools, and Integrations
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the new announcements from Smartsheet, and discusses the benefits for its customers. He also discusses the company’s embrace of a new pricing model.
MongoDB Is Positioning Itself as the AI-Era Database, Emphasizing Developer Experience, Application Modernization, and a Robust Partner Ecosystem
Nick Patience and Steven Dickens share their insights on how MongoDB 8.0 is driving application modernization through AI, improved performance, and partnerships. Learn how enterprises are embracing this shift to modernize legacy systems.
Zendesk Launches a Global Venture Fund to Back AI Startups, Accelerating Customer and Employee Experience Advancements Through Strategic Investments in Companies Such as PolyAI and unitQ
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on Zendesk’s new venture fund, launched to support AI-driven startups such as PolyAI and unitQ, aiming to revolutionize customer experience through cutting-edge technology.

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