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Category: Ecosystems, Channels, & Marketplaces

Salesforce's Connected Shopper Report- Digital, Physical & Service Crucial
September 5, 2023

Salesforce’s Connected Shopper Report: Digital, Physical & Service Crucial

Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of...
ServiceNow Announces Expanded GenAI Tools
August 3, 2023

ServiceNow Announces Expanded GenAI Tools

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as...
XM/os2 Launched by Qualtrics
July 25, 2023

XM/os2 Launched by Qualtrics

Sherril Hanson, Senior Analyst at The Futurum Group digs into the Qualtrics announcement of its next generation platform, XM/os2, offering artificial intelligence across all products to support empathy for deeper...
WalkMe’s Digital Adoption Platform Helps Remove EX Friction Points
July 20, 2023

WalkMe’s Digital Adoption Platform Helps Remove EX Friction Points

Sherril Hanson, Senior Analyst at The Futurum Group, breaks down a demo of WalkMe’s platform, focusing on the benefits it provides for employees....
June 8, 2023

Twilio’s CustomerAI Technology Enables One-to-One Customer Engagement

June 7, 2023

Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization

May 30, 2023

Booking a Trip? The Digital Experience Matters

May 25, 2023

Personalization and Deep Understanding Need to Be at the Heart of Patient Experience

May 25, 2023

Developing Enhanced Experiences and Services to Retain Luxury Customers

May 19, 2023

Delta Airlines Rolling Out Personalized Digital Experience for Mobile Devices

May 19, 2023

Data Flexibility Drives Customer Targeting, Insights for The Washington Post

May 10, 2023

Airship Launches No-Code App Experience Editor

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