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Category: Ecosystems, Channels, & Marketplaces

July 7, 2025
 

Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in...
July 7, 2025

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners...
Alex Smith
Tiffani Bova
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Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
June 18, 2025
 

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven...
Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth
June 13, 2025
 

Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive...
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Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?
May 28, 2025
 

Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World....
Alex Smith
Olivier Blanchard
Krista Case
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RSAC Conference 2025 - Evolution, Change, and Yes, Some AI
May 6, 2025
 

RSAC Conference 2025 – Evolution, Change, and Yes, Some AI

Key analysts at Futurum share insights on the rebranded RSAC Conference's transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity...
Fernando Montenegro
Mitch Ashley
Krista Case
Alex Smith
, ,  & 
Tech Leaders Navigate Fluid Tariff Environment
March 21, 2025

Tech Leaders Navigate Fluid Tariff Environment

Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments...
Alex Smith
Alex Smith
February 8, 2025

Alex Smith

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Microsoft & BlackRock Sitting in a Tree
October 7, 2024

Microsoft & BlackRock Sitting in a Tree

The Six Five team discusses Microsoft & BlackRock Sitting in a Tree...
How Modern Marketing is Enabling Delta Airlines to Revolutionize Travel
May 8, 2024

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s...
Lisa Martin
Rocket Software’s Blueprint for Data Excellence: Unlocking Business Growth through Data Analytics, AI and Compliance
April 22, 2024

Marketing: Art & Science

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AI-Enabled Features in Amazon Echo Products Point to the Future of UX
September 29, 2023

AI-Enabled Features in Amazon Echo Products Point to the Future of UX

Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what the newest AI-enabled features in Amazon’s Echo products suggest about the future of Alexa-powered UX....
Olivier Blanchard

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