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What we do
Business Economic Value
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What we cover
2025 Research Agenda: Key Topics and Coverage Areas
Futurum Research 2025: Key Issues and Predictions
AI Platforms
Cybersecurity & Resilience
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Techstrong
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™
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Category: Ecosystems, Channels, & Marketplaces
December 29, 2021
Alex Gaw
Industry News
Mastercard to Acquire CX Personalization Firm Dynamic Yield
Acquisition Will Help Brands Deliver Trusted and More Effective CX, Mastercard Says
Ecosystems, Channels, & Marketplaces
December 28, 2021
Keith Kirkpatrick
Industry News
The Pitfalls of Over-Personalization with CX
Ecosystems, Channels, & Marketplaces
December 28, 2021
Clint Wheelock
Research Report for Purchase
CX Personalization and Optimization
Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies Focused on the Adoption of Personalization & Optimization Within CX Platforms and Applications
Digital Leadership & CIO
,
Ecosystems, Channels, & Marketplaces
December 27, 2021
Keith Kirkpatrick
Industry News
The Power of Zero-Party Data
Ecosystems, Channels, & Marketplaces
December 27, 2021
Alex Gaw
Industry News
Capital One Is Nation’s No. 1 Bank in Customer Satisfaction, Says JD Power
Bank Claims Top Spot for Second Consecutive Year, Beating Eight Other National Banks
Digital Leadership & CIO
,
Ecosystems, Channels, & Marketplaces
December 16, 2021
Alex Gaw
Industry News
Dynamic Yield Report Finds Significant Advances This Year in Personalization
Most Companies Have Now Moved Forward From Basic Maturity Levels
Ecosystems, Channels, & Marketplaces
November 18, 2021
Keith Kirkpatrick
Industry News
Using Appointment-Based Shopping to Improve CX
Ecosystems, Channels, & Marketplaces
November 16, 2021
Alex Gaw
Industry News
Personalization Is Important, but Marketers Face Many Obstacles
Marketers Are Challenged by Technical Issues and Legacy Infrastructure
Ecosystems, Channels, & Marketplaces
November 16, 2021
Keith Kirkpatrick
Industry News
B2B Personalization for CX Vendors
Ecosystems, Channels, & Marketplaces
,
Enterprise Software, & Digital Workflows
November 5, 2021
Alex Gaw
Industry News
Acquia Study: Marketers Changed Digital CX Strategies While the Pandemic Raged On
Report Also Surveys Personalization and Privacy Issues
Ecosystems, Channels, & Marketplaces
October 28, 2021
Alex Gaw
Industry News
New Report Indicates that Funnels Miss Customer Interactions and Distort Data
Journey Maps Is a New Solution from Heap to Address the Issue
Data Intelligence, Analytics, & Infrastructure
,
Ecosystems, Channels, & Marketplaces
October 27, 2021
Alex Gaw
Industry News
Restaurant Software Company Olo to Acquire Customer Personalization Provider Wisely
Broadened Platform Will Offer Restaurants an Expanded Portfolio of Solutions
Ecosystems, Channels, & Marketplaces
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