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Author: Shelly Kramer

Why Apple AirPod Pros Are the Best Quarantine Gear Ever
Shelly Kramer

Why Apple AirPod Pros Are the Best Quarantine Gear Ever

Here’s my take on why Apple AirPod Pros are the best quarantine gear ever — and the critical reasons they are worth every pricey penny.
How Marketing is Changing (and must) Change for Big Tech Moving Forward
Shelly Kramer

How Marketing is Changing (and must) Change for Big Tech Moving Forward

Big Tech has a tremendous opportunity to execute a quick pivot and embrace a whole new way of connecting with customers and prospects. With in-person events out for the foreseeable future, here are some ways tech brands can get creative and deliver some significant value at the same time.
Shelly Kramer

Contact Tracing Apps — What Do They Mean for Privacy in the Era of COVID-19? – Futurum Tech Webcast

In this latest episode of the Futurum Tech Webcast, host Shelly Kramer joins fellow Futurum analyst Olivier Blanchard to explore contact tracing apps and what their use in both the public and private sectors mean for privacy in the era of COVID-19.
Shelly Kramer

The Impact 3D Printing is Having on Coronavirus COVID-19 — and What’s Ahead – Futurum Tech Podcast

In this week’s episode of the Futurum Tech Webcast, Futurum analyst Sarah Wallace joins me to discuss the impact 3D printing is having on the global fight against the coronavirus COVID-19. We explore why 3D printing is the right solution at the right time, the challenges the industry faces, some of the companies doing innovative things with 3D printing, and what’s ahead for the 3D printing industry.
Shelly Kramer

Rethinking the Post-Pandemic Business Model – Futurum Tech Podcast

This episode of the Futurum Tech Video Podcast focuses on the post-pandemic business model and why rethinking and reworking should come before rebuilding and recovering. We decided to highlight just a few business categories with a view toward how they might rethink and rework their post-pandemic business models. Our focus in this discussion was on five categories: Education, Retail, Manufacturing, B2B Marketing and Sales, and Entertainment (Travel, Destinations, Sports). Here’s a look at what our analysts think is important to consider when rethinking the post-pandemic business model — and where we go from here.
Shelly Kramer

WalkMe Gets a Nod from Microsoft, Runs Atop Dynamics 365 Platform

The integration of WalkMe's digital adoption platform into Microsoft's Microsoft Dynamics 365 ecosystem is good news — both for WalkMe, as well as for Dynamics 365 users in the enterprise. Here's why.
Shelly Kramer

What to do About Zoombombing as Hackers and Security Issues Plague Zoom

Zoombombing is but one of the security concerns that Zoom is dealing with right now, as a lawsuit is filed in California citing a violation of the CCPA and the NY Attorney General is asking some tough questions about the company’s security practices. Zoom shares have skyrocketed since the beginning of the year and I am thrilled by their success. The path forward, however, relies on security. If the company is going to retain a customer base, especially that oh-so-valuable paid customer base that is what really allows companies to deliver shareholder value, then a proactive security first mindset is going to have to be the mantra they embrace and lead with. We’ll all be watching, and hoping they get this right.
Shelly Kramer

COVID-19 Related Rapid Deployment of Tech Raises New Security Risks–Futurum Tech Podcast

In this episode of the Futurum Tech Podcast, I’m joined by my colleague and fellow analyst, Olivier Blanchard, in a discussion about the COVID-19 related rapid deployment of tech that we are experiencing as a result of the coronavirus outbreak and the new security risks posed as a result. Our goal is to highlight some of those security risks, offer suggestions on how to mitigate those risks, and also explore some other goings on in the world of cybersecurity along the way, largely driven as well by the COVID-19 pandemic we are slogging through the world over.
Shelly Kramer

Zoho, Zoom, Cisco, Intel, Amazon and More — Tech Brands Doing Good in Tough Times–Futurum Tech Podcast

On this week’s episode of the Futurum Tech Podcast, amid all news coronavirus, we decided to take a minute to focus on all the tech giants doing amazing things. For people, for business, for schools, for kids — and basically for humanity. The companies we talk about include Cisco, Zoom, Zoho, Intel, Amazon, Google, Apple, telecom providers and more. We also cover how telecoms are dealing with coronavirus, streaming giants like YouTube, Amazon, and Google, switching from HD to SD transmission, and the irony of Facebook asking users to trust the social net as its source of coronavirus information. All that and more on this episode of the Futurum Tech Podcast.
Shelly Kramer

Compulsory Remote Work and the Future of Work–The New Normal?–Futurum Tech Podcast

In the latest episode of the Futurum Tech Podcast we cover the topic of enforced remote work and its impact on the future of work. Are we ushering in a whole new normal in communication and collaboration? As a team of 100% remote workers for decades, our team are pros at remote collaboration. We offer some of our best tips, tricks, and advice, and also talk about what this means for the future of work and how this period of enforced remote work might well result in big changes. We also touch on Cisco rewiring itself for the cloud era, hackers making hay in the wake of coronavirus fears, China-based Geely’s goals with regard to control of its autonomous vehicles (and what that means for the industry as a whole), and Minecraft hosting to host a virtual library of censored journalists and articles from around the world. Tune in, and if you’ve not yet subscribed, take a minute to do so by way of your favorite podcast app.
Shelly Kramer

Amazon’s AWS Doubles Down on Sales Growth, Offering Deeper Tech Expertise

Amazon’s AWS doubles down on sales growth, expanding its sales team to offer deeper tech expertise including cybersecurity, AI, and data analytics. With Microsoft (and others) nipping at its heels, Amazon is reportedly doubling its sales team and shifting from its early focus on servers and storage to what it is customers need today — sales expertise and guidance around intelligent cloud offerings.
Shelly Kramer

Google Applies for Permission to Resume Business with Huawei

Google has applied for permission to resume business with Huawei, looking to ease restrictions on Google apps and services being excluded from Huawei devices. With Microsoft recently receiving approval for its Windows OS to be installed on Huawei laptops, perhaps it’s time to move this along.
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