Author: Shelly Kramer

Futurum lead analyst Shelly Kramer covers Five9’s launch of its Virtual Voiceover offering, a new capability that will bring self-service experiences to life with synthetic voices, and provides insight on how this kind of technology will quite likely revolutionize the contact center.
GTT Communications has partnered with Palo Alto Networks to power its SASE Platform. Futurum’s lead analyst Shelly Kramer offers insights on how the managed security service partnership will leverage networking and security capabilities of the two companies to both strengthen and simply the security of network access and use of cloud applications as enterprises continue to adapt to the new requirements of the hybrid workforce. This is a great move for GTT Communications, one that will likely boost the value of its cloud-based offerings. But this is an even better move for Palo Alto Networks, and one that we anticipate will prove the power of its security offering.
Futurum’s lead analyst Shelly Kramer explores PROS recent acquisition of digital marketing platform EveryMundo and why that’s great news for customers focused on omnichannel marketing and delivering best in class customer experiences.
In this episode of the Futurum Tech Webcast, Interview Series, host Shelly Kramer is joined by Avalara’s Maria Tringali for a conversation about the nuances of sales tax compliance and how an end-to-end software solution can not only help mitigate risk related to compliance issues, but also make life infinitely easier for businesses of all sizes.
In this episode of the Futurum Tech Webcast, Interview Series, Futurum lead analyst Shelly Kramer is joined by Sodales’ Kirsty Thompson for a conversation about enterprise health, safety, and environment management software. With workplace-related injuries costing businesses upwards of $1 billion per week, not counting the very real hits to productivity and morale for employees for whom well-being is a key concern, there’s no time like the present for business leaders to transition business operations from relying on poorly managed, siloed employee health and safety programs to best-in-class solutions.
Futurum lead analyst Shelly Kramer weighs in on Amazon’s commitment to train drivers and transport employees, and other strategic partnerships the company has forged, in an effort to help combat human trafficking and modern slavery and forced labor.
Futurum lead analyst Shelly Kramer shares thoughts on the recently announced global strategic alliance between Kyndryl and Microsoft Cloud. While it’s an impressive way to come out of the gate for Kyndryl immediately post IBM spinoff, more importantly, this strategic partnership is centered on both companies serving enterprise customers and facilitating the building and deployment of both cloud solutions, as well as addressing the need for augmented IT expertise at the enterprise level.
In this episode of the Futurum Tech Webcast – Interview Series, Futurum lead analyst Shelly Kramer is joined by PROS VP of sales/strategic consulting Ulrich von Beck for a conversation exploring where digital transformation is headed, and the role future proofing will play in organizations in our post-pandemic world.
Lucid Group stock soared to new heights yesterday, closing out the day with a market cap higher than General Motors and Ford. Futurum’s lead analyst Shelly Kramer explores what this means for the future of EV production and the auto industry as a whole.

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