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Author: Keith Kirkpatrick

July 7, 2025
 

Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in...
Transforming Workplace Experiences with Logitech + Microsoft - Six Five Media Webcast
June 27, 2025

Transforming Workplace Experiences with Logitech + Microsoft – Six Five Media Webcast

In this episode of The Six Five Media webcast, Logitech’s Rishi Kumar and Microsoft’s Sandhya Rao discuss the new meeting technologies announced at their respective events, focusing on Microsoft Copilot,...
Samsara Beyond 2025: Bringing Digital Innovations to Physical Operations World
June 27, 2025
 

Samsara Beyond 2025 – Bringing Digital Innovations to Physical Operations World

Keith Kirkpatrick, Research Director with Futurum, covers Samsara’s latest product announcements at Beyond 2025, and discusses how the vendor is bringing AI and automation to the physical operations world....
Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
June 18, 2025
 

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven...
Will Voice Channel Enhancements Pave the Way for Better CX and EX?
June 16, 2025

Will Voice Channel Enhancements Pave the Way for Better CX and EX?

Keith Kirkpatrick, Research Director at Futurum, shares his insights around the use of AI-powered accent-neutralization technology and discusses the key vendors offering solutions and the technology’s impact on both CX...
Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing
June 16, 2025
 

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail...
Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth
June 13, 2025
 

Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive...
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Oracle Delivers Q4 FY 2025 Results With 27% Cloud Growth, RPO Hits $138 Billion
June 12, 2025
 

Oracle Delivers Q4 FY 2025 Results With 27% Cloud Growth, RPO Hits $138 Billion

Keith Kirkpatrick and Daniel Newman at Futurum analyze Oracle’s Q4 FY 2025 earnings, highlighting strong cloud momentum, multicloud adoption, AI-driven demand, and aggressive capacity expansion, positioning Oracle for FY 2026...
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Microsoft Embraces the Development Community on the Path to Agentic AI
June 6, 2025
 

Microsoft Embraces the Development Community on the Path to Agentic AI

Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the...
Mitch Ashley
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Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
June 5, 2025

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly....
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld
June 4, 2025
 

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating in the market....
Efficiency and Productivity Improvements Drive Enterprise Software Investment
June 2, 2025

Efficiency and Productivity Improvements Drive Enterprise Software Investment

Keith Kirkpatrick, Research Director at Futurum, provides his take on the Futurum Research 2H 2025 Decision Makers Survey of 895 IT decision makers, focusing on spending levels and ROI priorities...

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