Keith Kirkpatrick and Mitch Ashley with Futurum share insights on Twilio’s shift to a unified customer engagement platform, its pragmatic AI strategy, and the company’s challenge of winning mindshare while...
Keith Kirkpatrick, Research Director at Futurum, shares insights on Workday Rising 2025 announcements, including Illuminate agents, Flex Credits, Data Cloud partnerships, and Microsoft integration for AI governance....
In this case study, The Futurum Group explores how AGILITA used SAP Business AI to transform a routine but critical workflow—delivering both operational improvements and meaningful business outcomes....
In our latest market report, From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible, produced in partnership with Epicor, Futurum Research outlines how embedding AI and ML into...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft 365 Copilot agents, exploring how new collaborative AI teammates in Teams, SharePoint, and Viva Engage transform teamwork and project...
This benchmark assesses how major enterprise software vendors are implementing agentic AI in customer help today. It explains the criteria that separate basic LLM chat from enterprise-grade agentic systems, introduces...
Keith Kirkpatrick, Research Director at Futurum, shares his insights into WalkMe’s AI-powered digital learning solution and discusses why this approach is critical for enterprises in the age of accelerating technological...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Workday’s $1.1 billion acquisition of Sana, examining how the deal combines AI-native learning and agents to position Workday as the...
Keith Kirkpatrick, Research Director at Futurum, covers ServiceNow’s Zurich platform enhancements, how they will help enterprises, and discusses the impact on other vendors in the enterprise software & digital workflows...
Keith Kirkpatrick, Research Director at Futurum, examines Adobe’s Q3 FY 2025 earnings, highlighting how strong AI adoption and Digital Media growth are fueling momentum....
Keith Kirkpatrick, Research Director at Futurum, shares his insights on GSA’s OneGov agreement with ServiceNow, which delivers discounts up to 70% on ITSM Pro bundles and positions AI at the...
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