Author: Keith Kirkpatrick

Fusion Applications
May 1, 2026

Oracle Bets on Outcome-Driven AI Agents, But Will Enterprises Buy the Vision?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines Oracle's pivot toward AI agents embedded in Fusion Applications, analyzing enterprise demand for measurable business value,...
Microsoft Dynamics 365
May 1, 2026

Is Microsoft Dynamics 365 Contact Center the Catalyst for Agentic CX at Scale?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Microsoft Dynamics 365 Contact Center's coordinated AI agents transform customer experience orchestration, challenging fragmented legacy solutions....
Enterprise Plan Manager
May 1, 2026

Will Smartsheet’s Contributor Seat Rewrite the Rules for Enterprise Collaboration Value?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Smartsheet's Enterprise Plan Manager and Contributor seats challenge legacy pricing and accelerate vendor switching in enterprise collaboration....
Workhuman Bets on Data, AI, and Experience to Drive Business Outcomes
May 1, 2026

Workhuman Bets on Data, AI, and Experience to Drive Business Outcomes

Keith Kirkpatrick, VP & Research Director at Futurum, covers Workhuman Live, and shares his insights into how the company’s transformation is being designed to help customers align workers with desired...
Contact Center Vendors
April 28, 2026

Will Microsoft’s Unified AI Agents Force Contact Center Vendors to Rethink Their Playbooks?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Microsoft's Dynamics 365 Contact Center is forcing traditional vendors like Genesys and NICE to reimagine...
SAP Q1 FY 2026 Earnings Show Cloud ERP Suite Acceleration
April 27, 2026

SAP Q1 FY 2026 Earnings Show Cloud ERP Suite Acceleration

Futurum Research reviews SAP Q1 FY 2026 earnings, focusing on cloud ERP Suite momentum, the path to trusted business AI, and what SAP’s guidance implies for enterprise software planning....
Autonomous Enterprise
April 24, 2026

Will ServiceNow and Google Cloud’s AI Agent Alliance Disrupt the Autonomous Enterprise Race?

ServiceNow and Google Cloud partnered to deliver AI agent solutions for autonomous enterprise operations, targeting 5G, retail, and IT sectors while raising concerns about vendor lock-in and scalability....
Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark
April 24, 2026

Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark

Keith Kirkpatrick, Research Director with Futurum Research analyzes Pegasystems' Q1 FY 2026 earnings, focusing on Pega Cloud ACV growth nearing $1 billion, Blueprint AI's pipeline impact, and the enterprise AI...
ServiceNow Q1 FY 2026 Results Raise Full-Year Subscription Outlook
April 24, 2026

ServiceNow Q1 FY 2026 Results Raise Full-Year Subscription Outlook

Futurum Research at The Futurum Group reviews ServiceNow Q1 FY 2026 earnings, focusing on AI product adoption, security expansion through acquisitions, and what embedded AI packaging means for enterprise workflow...
Brand Visibility Solution
April 21, 2026

Will Adobe’s Brand Visibility Solution Rewrite the Rules of AI-Driven Customer Experience?

Adobe expands Experience Manager with a brand visibility solution for AI-driven customer engagement, positioning itself against Salesforce, Oracle, and SAP as generative AI becomes enterprises' primary discovery channel....
agentic AI
April 21, 2026

Adobe CX Enterprise Coworker Aims to Disrupt Agentic AI in Customer Experience

Adobe launches CX Enterprise Coworker, an agentic AI platform orchestrating customer experience workflows across siloed systems, positioning itself against legacy CX suites and AI-native competitors....
Embeddable Contact
April 20, 2026

Twilio Flex as an Embeddable Contact Center: Will Platform Integration Redefine CX Sourcing for the Enterprise?

Twilio Flex's embeddable contact center capability intensifies CCaaS competition, offering enterprises deeper integration and AI-driven customization while challenging legacy providers....

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