Consumers Favor Sustainable Brands, but Retailers Believe Otherwise
Consumers are willing to spend more on sustainable brands than retailers give them credit for, reveals a new report that largely upends traditional expectations held by the retail industry on the sustainability preferences of shoppers. The report from First Insight, the Warrendale, Pennsylvania-based provider of a predictive analytics solution for businesses to anticipate future outcomes, […]
In Product Reviews, Review Volume and Recency Both Count for Shoppers
Product reviews are tremendously important to consumers prior to purchase, new research on the subject shows, and both review volume and review recency do matter to shoppers. Moreover, the study found that consumers were more likely to convert (i.e., purchase a product) when their exposure to product reviews was increased. These and other findings can […]
Tealium Report: Customer Data Platforms Now Indispensable to Business
A new state-of-the-industry report reveals that customer data platforms (CDPs) have become an essential part of marketing portfolios, with demand for the technology growing because of changes to privacy laws and increased online activity fueled by the COVID-19 pandemic. The finding and other notable observations are contained in the 2022 State of the CDP Report […]
Digital Agency LaneTerralever to Acquire Marketing Firm Convince & Convert
LaneTerralever, the digital marketing and branding agency, is acquiring content marketing firm Convince & Convert, with both joining forces to offer a comprehensive suite of CX services under a new umbrella collective to be called Experience Dynamic. While the two organizations will continue to run independently, a statement from LaneTerralever said that uniting both companies […]
The Arrival of a New Year Brings More Funding to the CX Market
Just a few days into 2022, at least three significant CX-related funding rounds and developments have taken place. The recipients of additional capital include Exotel from India, Oregon-based AskNicely, and Quantum Workplace from Nebraska. Exotel Exotel, the provider of cloud-based telephony services in India, announced on January 4 that it had secured $40 million in […]
EX Platform Provider WeSpire Unveils New Employee Carbon Management Solution
WeSpire, the employee experience (EX) platform provider with an environmental, social, and governance (ESG) focus, has introduced a solution enabling companies to track and act on the carbon footprint generated by their workers. The Employee Carbon Management solution, a tool developed in association with Cox Enterprises and South Pole, equips companies with a suite of tools to measure, […]
New Report Affirms Imperative Role of CXM Solutions for 2022
A new report on emerging trends in the CX industry underscores the strategic importance of customer experience management (CXM) solutions as businesses strive to find ways to attract, maintain, and expand their customer base, while continuing to navigate uncertain terrain. Surveying more than 2,200 CX professionals in both business-to-business (B2B) and business-to-consumer (B2C) organizations across […]
Amdocs Wins String of Awards and Industry Recognition
Amdocs, a provider of software and services to communications service providers (CSPs) and media companies, was the recent recipient of various industry awards in technologies and trends that drive innovation and enable next-generation experiences for consumers and enterprises alike. Amdocs honors and awards this year were in four broad categories: monetization and revenue management; digital […]
Activist Investor Jana Partners Calls for Zendesk to Abandon Acquisition of Momentive Global
Activist investor Jana Partners is putting pressure on CX software solutions provider Zendesk to call off its proposed acquisition of Momentive Global, the company formerly known as SurveyMonkey, objecting vociferously to a deal that it said presented the wrong choice for Zendesk and its shareholders. In a letter dated January 3 that was sent to […]
Insightly Leadership Team Offers CX Advice for Businesses to Succeed in 2022
Finding businesses to be struggling in managing the customer journey effectively, the executive team of customer relationship management (CRM) software provider Insightly thought it would help organizations address the changing customer landscape by offering some tips to help businesses succeed as the new year got started. San Francisco-based Insightly said its recent study of more […]
CX Rebounds in Importance for Consumers in Malaysia
An Asian-based CX publication reports that CX is enjoying new-found relevance in economically vibrant Malaysia, carrying important implications for business and investment in that Southeast Asian country. The finding is contained in a survey conducted by Customer Experience Asia (CXP), a portal for CX professionals in Asia that also publishes CX-related news and articles from […]
Clarivate Acquires Patient Connect to Address Increasing Need for Global Personalized Data
Clarivate, the London-based information services and analytics company, has acquired Patient Connect, a fellow UK-based firm and international provider of patient engagement solutions, in a union that will help life science companies understand patient populations and bring life-saving treatments to market. The acquisition will unite Clarivate real-world data (RWD) with insights from Patient Connect and its global reach of 834,000 […]
