Validity Report: Confidence in CRM Does Not Match Reality

CRM gap between perception and reality

A new report from Validity Inc., the Massachusetts-based provider of data integrity solutions, indicates that many businesses may either overlook or not know that the data they keep on customers could be of poor quality, impacting their bottom line and employee morale as a result. In its survey of more than 1,240 workers who use […]

M&A Update: Funding for AI-Related Tech and New Acquisitions

customer experience acquisitions and funding

In this brief roundup, the big news consists of a case of fresh funding worth nearly half a billion dollars, juxtaposed alongside two flashy acquisitions—success, at last, in the first case for a celebrity buyer following a yearlong wait; and in the second, a California union of two concurring visions. Uniphore Raises $400 Million to […]

ISC-CX Partners with Properties Manager Neinver

Shopping center in France

ISC-CX, the Basel, Switzerland-based provider of in-store and omnichannel CX analysis programs for retailers worldwide, says it has been selected as the digital company of choice to provide data-driven CX solutions to Neinver S.A.U., the Spanish multinational developer and operator of shopping outlets in Europe. The solutions will be deployed to optimize the shopping experience […]

New CX Research Reports Focus on Consumers, Brands, and Employers

research reports

This new research roundup includes the latest batch of studies from Merkle on consumers and how they feel about data privacy, Resonate on three new consumer groups in 2022, Redpoint Global on what brand loyalty really means to consumers, Qualtrics on how employees define work flexibility, and Broadridge on how companies must improve their CX […]

Soul Machines Raises $70 Million for Pioneering Work in Digital People

Artificial people

To hear it described by the folks at Soul Machines, the San Francisco-based technology company engaged in highly advanced artificial intelligence (AI) work, the metaverse and the digital world will soon be teeming with so-called “digital people,” autonomously animated denizens deployed as a digital workforce in a highly immersive virtual cosmos. The company’s cutting-edge vision—that […]

Companies Seek Out CX Expertise for All Things Customer

customer wins

As the stories in this roundup piece suggest, the search for good CX is perpetual because the quest for excellence never ends. But while providing good CX takes many forms, the centerpiece of those efforts remains invariably unchanged. The customer, for better or worse, continues to be supreme. For this roundup, Dash Network focuses on […]

New Center for XM Innovation to Be Built in Singapore

Singapore CX

German software giant SAP and US experience management (XM) platform provider Qualtrics are committing $14.1 million to a program that will create a center of excellence (COE) in Singapore focused on advancing local and regional XM capabilities. Supported by the Singapore Economic Development Board (EDB), the new Center for XM Innovation in Asia is the first of its […]

Adobe Launches New Mobile Capabilities in Journey Optimizer

Adobe is introducing new mobile capabilities into the company’s Journey Optimizer tool that will allow brands to engage customers regardless of the customers’ location. Described by Adobe as an end-to-end CX solution as well, Journey Optimizer enables brands to activate real-time customer insights to support interactions across channels, Adobe said in the company’s blog announcing […]

Press Ganey to Acquire Forsta, Integrating Healthcare Expertise into Powerful Platform

Press Ganey, the South Bend, Indiana-based patient experience company and provider of healthcare software solutions, announced on February 7 plans to acquire Forsta, developer of the CX and market research technology platform headquartered in Boise, Idaho. Financial details of the transaction were not disclosed, but the deal, described by Press Ganey as an update to […]

New Reports Address an Array of Present-Day CX Issues

In this roundup of new industry and research reports, we turn our lens on two critical participants in every CX journey: the employee and the consumer. The first three summaries relate to current concerns affecting employees in their wellbeing and productivity, while the second and final group of three summaries focuses attention on a range […]

Notable CX Acquisitions and Fresh Funding in the First Week of February

A number of notable acquisitions and new funding rounds took place in the first week of February, including several transactions that were announced on February 3. Our roundup includes the newsmakers that successfully closed deals or raised fresh capital during the period, discussed in the summaries below. RudderStack Raises $56 Million in Series B Round […]

Priya Vijayarajendran to Join ASAPP as Chief Technology Officer

Priya Vijayarajendran, the prominent artificial intelligence (AI) executive who led data and artificial intelligence (AI) initiatives at Microsoft, is joining ASAPP as chief technology officer (CTO) effective March 1. At ASAPP, Vijayarajendran will join an executive team that includes Ryan McDonald, ASAPP chief scientist, and Tim Stone, who holds concurrent positions at ASAPP as chief operating officer […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

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To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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