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Keith Kirkpatrick

Research Director, Enterprise Applications

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Keith Kirkpatrick is a Research Director with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

Recent Insights, NEWS & RESEARCH:

Bridging Human Potential and Technology: Enhancing CX and EX for the Future
Keith Kirkpatrick

Bridging Human Potential and Technology: Enhancing CX and EX for the Future

In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to enhance employee experience by providing workers with the tools and support they need to drive more job satisfaction, greater engagement with the company and its customers, and ultimately help to deliver better customer experiences.
Transforming Workforce Management With SAP SuccessFactors
Keith Kirkpatrick

SAP Embeds AI Across SuccessFactors Suite: Transforming Workforce Management

Sap Integrates Advanced AI Capabilities Into Its SuccessFactors Suite, Focusing On Workforce Efficiency, Talent Development, and Enhanced Employee Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on how AI-driven enhancements in the SuccessFactors Suite are improving workforce management with innovations such as the Talent Intelligence Hub and WalkMe integration.
Why Companies Need AI Now, Powered by Salesforce
Keith Kirkpatrick

Why Companies Need AI Now, Powered by Salesforce

In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.
Adobe Q4 FY2024 Earnings - Solids Growth, AI Integration, and Market Expectations
Keith Kirkpatrick

Adobe Q4 FY2024 Earnings – Solid Growth, AI Integration, and Market Expectations

Adobe Reports Record FY2024 Revenue Driven by Strong Digital Media and Digital Experience Segments While Leveraging AI to Drive Innovation and Meet Analyst Expectations
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Adobe’s FY2024 performance. Growth in the Digital Media and Digital Experience segments contributed to record revenue while addressing challenges like the impacts of foreign exchange.
Oracle Q2 FY2025 Results Focus on AI, Healthcare, and Cloud Revenue
Keith Kirkpatrick

Oracle Q2 FY2025 Results Focus on AI, Healthcare, and Cloud Revenue

Oracle’s Q2 FY2025 Earnings Highlight AI-Driven Growth in Cloud and Healthcare Despite Narrowly Missing Analyst Expectations
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Oracle’s Q2 FY2025 results and AI’s role in Oracle’s cloud revenue growth, its impact on healthcare innovations, and the strategic significance of recurring revenues.
Redefining AI Agent Lifecycle Management with Agentforce Testing Center
Keith Kirkpatrick

Redefining AI Agent Lifecycle Management with Agentforce Testing Center

Enabling Enterprises to Confidently Test, Deploy, and Refine AI Agents at Scale With Innovative Tools and Secure Environments
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
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