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Keith Kirkpatrick

Research Director

Keith has over 25 years of experience in research, marketing, and consulting-based fields.

He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.

In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.

He is a member of the Association of Independent Information Professionals (AIIP).

Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.

Recent Insights, NEWS & RESEARCH:

CEO Sundar Pichai Takes Responsibility and Focuses Efforts on Fixing Guardrails
Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Insights Can Be Surfaced Anywhere, Anytime, and for Any Stakeholder
Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and at any time.
Creating Stunning Images from Text Prompts Must Be Bolstered by a Robust and Ongoing Commitment to Ensuring Accuracy and the Elimination of Bias
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response.
The New Edition of Marketing Cloud Provides Access to Trusted AI on Einstein 1
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Marketing Cloud Edition, which helps SMB marketers leverage relevant customer data and AI.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and covers how SaaS companies’ offerings are meeting these needs.