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Keith Kirkpatrick

Research Director, Enterprise Software & Digital Workflows

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Keith Kirkpatrick is a Research Director, Enterprise Software & Digital Workflows with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

Recent Insights, NEWS & RESEARCH:

Are Brands Doing Enough to Keep Up with Their Customers’ Changing Needs?
Keith Kirkpatrick
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Are Brands Doing Enough to Keep Up with Their Customers’ Changing Needs?

Twilio’s Annual State of Customer Experience Report Finds That While Personalization Is Important, Brands Must Inspire Action, Earn Trust, and Keep Pace With Constant Change
Keith Kirkpatrick, Research Director at Futurum covers Twilio’s 2025 State of Customer Engagement Report, and shares his insights into the strategies brands and software vendors must take to drive more customer engagement and trust.
Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?
Keith Kirkpatrick
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Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Zoho Expands Deep-Tech Capabilities with New Campus, Robotics Acquisition, and Startup Studio in Kerala
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in India.
Transforming Workplace Experiences with Logitech + Microsoft - Six Five Media Webcast
Keith Kirkpatrick

Transforming Workplace Experiences with Logitech + Microsoft – Six Five Media Webcast

In this episode of The Six Five Media webcast, Logitech’s Rishi Kumar and Microsoft’s Sandhya Rao discuss the new meeting technologies announced at their respective events, focusing on Microsoft Copilot, efficiency gains, and BYOD.
Samsara Beyond 2025: Bringing Digital Innovations to Physical Operations World
Keith Kirkpatrick
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Samsara Beyond 2025 – Bringing Digital Innovations to Physical Operations World

The Use of AI and Automation To Drive Real-World Enhancements to Physical Work Processes Was Illustrated in the Company’s New Product and Service Enhancements
Keith Kirkpatrick, Research Director with Futurum, covers Samsara’s latest product announcements at Beyond 2025, and discusses how the vendor is bringing AI and automation to the physical operations world.
Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences
Keith Kirkpatrick
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Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints
Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.
Will Voice Channel Enhancements Pave the Way for Better CX and EX?
Keith Kirkpatrick

Will Voice Channel Enhancements Pave the Way for Better CX and EX?

Keith Kirkpatrick, Research Director at Futurum, shares his insights around the use of AI-powered accent-neutralization technology and discusses the key vendors offering solutions and the technology’s impact on both CX and EX.
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