Menu

Newsroom

Code Generation and Process Automation Set to Lead AI Use Case Revenue
February 9, 2026

Code Generation and Process Automation Set to Lead AI Use Case Revenue

Nick Patience, VP & AI Platforms Practice Lead at Futurum, analyzes the shift in AI use case revenue as code generation and process automation move from experiments to dominant drivers,...

Futurum in the News

The latest media appearances by Futurum Analysts.

More News

The Semantic Layer Wars Why BI Must Remain the Center of Gravity for Trusted AI
December 22, 2025

The Semantic Layer Wars: Why BI Must Remain the Center of Gravity for Trusted AI

Brad Shimmin explains why the semantic layer is moving from dashboards to AI reasoning engines. Learn why BI teams are the essential Insight Engineers tasked with stopping AI hallucinations through...
Are We Clear On What We Mean When We Say “AI Security” – Report Summary
December 19, 2025

Are We Clear On What We Mean When We Say “AI Security”? – Report Summary

Fernando Montenegro, VP and Practice Lead at Futurum, unpacks the confusion around "AI Security," urging a shift from static controls to managing autonomous, agentic systems....
Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026
December 19, 2025

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...
Enterprises Reject One-Size-Fits-All GenAI Infrastructure
December 19, 2025

Enterprises Reject One-Size-Fits-All GenAI Infrastructure

Nick Patience, VP & AI Platforms Practice Lead at Futurum, shares his insights on new Futurum Research, which reveals a GenAI split between cloud (22.4%) and hybrid (20.8%), while GPU...
CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral
December 19, 2025

CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral

Keith Kirkpatrick, Research Director at Futurum, reveals key findings from comprehensive enterprise software market research, focusing on the CCaaS software market, which is dominated by Genesys, Cisco, Five9, and RingCentral....
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
December 17, 2025

Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets

Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.