The ๐ฆ๐ฎ๐น๐ฒ๐, ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ market has reached a critical inflection point.
The new ๐๐ถ๐ต๐ถ๐ณ๐ถ๐ฎ ๐๐ช๐จ๐ฏ๐ข๐ญ ๐๐ฆ๐ฑ๐ฐ๐ณ๐ต shows how platforms are evolving from siloed applications into unified, intelligent systems that manage the entire customer lifecycle, creating a single, continuous journey for customers.
This edition explores the forces reshaping front-office technology:
- The shift to a unified โsingle source of truthโ across sales, marketing, and service
- The rise of agentic AI, enabling digital workers to autonomously handle complex workflows
- Market pressure to deliver automation, productivity, and customer experience at scale
The report showcases the vendors leading in sales, marketing, and service platforms, those poised to disrupt the market, and the innovations shaping the customer journey of tomorrow.ย
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Futurum Research
Futurum Research delivers forward-thinking insights on technology, business, and innovation. Content published under the Futurum Research byline incorporates both human and AI-generated information, always with editorial oversight and review from the expert Futurum Research team to ensure quality, accuracy, and relevance. All content, analysis, and opinion are based on sources and information deemed to be reliable at the time of publication.
The Futurum Group is not liable for any errors, omissions, biases, or inadequacies in the information contained herein or for any interpretations thereof. The reader is solely responsible for any decisions made or actions taken based on the information presented in this publication.
