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Enabling the Agentic AI Ecosystem Through watsonx

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The shift toward agentic AI marks a pivotal evolution in enterprise technology. As organizations seek more autonomous, intelligent systems to drive productivity and streamline operations, agent-based models powered by generative AI are transitioning from passive content tools to action-capable digital agents. With businesses under pressure to meet rising expectations for agility, scalability, and security, enabling AI to act—rather than just analyze—is becoming essential. To realize the benefits of agentic AI, enterprises must build on strong data foundations, orchestration capabilities, and governance frameworks. IBM’s watsonx portfolio addresses these imperatives, empowering organizations to connect fragmented data sources, orchestrate AI agent workflows, and embed trust into every stage of deployment. watsonx goes beyond traditional AI tooling by enabling integration with broader ecosystems—Salesforce, Oracle, SAP, and more—ensuring companies can operationalize AI across the enterprise. In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx, developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows. The brief highlights IBM’s multi-layered approach—from data unification and orchestration to governance and real-world agent use cases—while offering guidance on building secure, scalable, and open architectures to support AI transformation. In this report, you will learn:
  • What agentic AI is and how it shifts AI from passive content creation to intelligent action
  • Why data orchestration, governance, and open ecosystems are critical to enterprise AI success
  • How IBM’s watsonx platform—including watsonx.data, Orchestrate, and Governance—enables secure, contextualized AI
  • Real-world use cases from IBM’s partnerships with Salesforce and Slack to automate HR, sales, and support workflows
If you are ready to move beyond AI experimentation and build an enterprise-grade AI strategy, download your copy of Enabling the Agentic AI Ecosystem Through watsonx today.  

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Author Information

Alex is Vice President & Practice Lead, Ecosystems, Channels, & Marketplaces at the Futurum Group. He is responsible for establishing and maintaining the Channels Research program as part of the overall Futurum GTM and Channels Practice. This includes overseeing the channel data rollout in the Futurum Intelligence Platform, primary research activities such as research boards and surveys, delivering thought-leading research reports, and advising clients on their indirect go-to-market strategies. Alex also supports the overall operations of the Futurum Research Business Unit, including P&L segmentation, sales and marketing alignment, and budget planning.

Prior to joining Futurum, Alex was VP of Channels & Enterprise Research at Canalys where he led a multi-million dollar research organization with more than 20 analysts. He played an integral role in helping the Canalys research organization migrate into Omdia after having been acquired in 2023. He is an accomplished research leader, as well as an expert in indirect go-to-market strategies. He has delivered numerous keynotes at partner-facing conferences.

Alex is based in Portland, Oregon, but has lived in numerous places, including California, Canada, Saudi Arabia, Thailand, and the UK. He has a Bachelor in Commerce and Finance Major from Dalhousie University, Halifax Canada.

Nick Patience is VP and Practice Lead for AI Platforms at The Futurum Group. Nick is a thought leader on AI development, deployment, and adoption - an area he has researched for 25 years. Before Futurum, Nick was a Managing Analyst with S&P Global Market Intelligence, responsible for 451 Research’s coverage of Data, AI, Analytics, Information Security, and Risk. Nick became part of S&P Global through its 2019 acquisition of 451 Research, a pioneering analyst firm that Nick co-founded in 1999. He is a sought-after speaker and advisor, known for his expertise in the drivers of AI adoption, industry use cases, and the infrastructure behind its development and deployment. Nick also spent three years as a product marketing lead at Recommind (now part of OpenText), a machine learning-driven eDiscovery software company. Nick is based in London.

Keith Kirkpatrick is Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.

He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.

In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.

He is a member of the Association of Independent Information Professionals (AIIP).

Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.

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