Enter a realm where creativity and analytics converge, giving rise to the cutting-edge podcast, ‘Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C marketing that explore customer conversion, revenue growth and innovative marketing strategies.
Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
October 30, 2024
In this episode of the Six Five Webcast - Marketing: Art and Science, we discuss how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains....
September 25, 2024
In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is...
September 11, 2024
In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss how AI and predictive analytics are transforming customer insights and marketing strategies. Discover how a...
August 28, 2024
In this episode of Marketing Art and Science, we discuss Gabie Boko’s journey as NetApp’s CMO, the integration of data science in marketing, the blend of creativity and strategy in...
August 14, 2024
In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils....
July 31, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences...
July 17, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Crowdstrike CMO Jennifer Johnson (JJ) discuss the genesis and results of data-driven marketing at Crowdstrike and how Generative AI is converting...
July 8, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and...
June 20, 2024
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship...
June 5, 2024
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as...
May 22, 2024
Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in...
May 8, 2024
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s...
