Primrose Retirement Communities Invests in Data-Driven Solutions to Help Improve Resident and Employee Experience

Senior living leader with more than 30 locations in 17 states taps Medallia to better understand its complete community experience.

SAN FRANCISCO, Calif. – Nov. 30, 2021  Medallia, Inc., the global leader in customer and employee experience and engagement, today announced that Primrose Retirement Communities selected Medallia as the resident and employee experience platform of choice. Medallia will help Primrose address the changing expectations from residents entering senior living, their families, and the demands of employees who care for them.

With Medallia’s ability to seamlessly integrate with other technology, Primrose can leverage a unified platform to capture continual feedback from residents, family members, and employees and combine that with data ingested from other systems. Using AI-driven insights, Primrose will be able to act quickly to improve the experience of their residents.

“We have a huge responsibility to our residents to provide the best place for them to live, a responsibility to their families to ensure they have peace of mind knowing their loved ones are cared for, and a responsibility to our employees to provide the best working environment,” Kessler added. “We can only do that if we’re effectively understanding the experiences of our entire community. Medallia provides a solution to not only capture, but understand the data about the experiences our residents and staff are having every day. Armed with this data, we can make changes to ensure the best possible outcomes for everyone.”

Beyond software, the Medallia partnership includes a dedicated client services team responsible for strategic consulting to help Primrose adapt the program to meet its needs and drive business results. Clients have access to experts from similar industries like hospitality and healthcare, where Medalllia’s customer-centric approach to collecting, analyzing, and distributing feedback aligns with the experience senior care communities aim to deliver.

“As a leader in the senior care space, Primrose understands they can improve outcomes, differentiate themselves, and grow their business by delivering better resident and employee experiences,” said Toni Land, Head of Healthcare Experience, Medallia. “We’re proud to partner with them on this journey.”

For more information on Medallia solutions, please visit https://www.medallia.com/

About Primrose Retirement Communities

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first community in Aberdeen in 1991, Primrose now has more than 30 locations in 17 states.

About Medallia 

Medallia is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2021 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

PR Contact:

Eric Stoessel
[email protected]

IR Contact:

Carolyn Bass
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Qodo Gives Teams Full Control Over AI Code Review Signal
August 25, 2026
Article
Article

Qodo Gives Teams Full Control Over AI Code Review Signal

Qodo released Advanced Configurations, enabling engineering teams to control how AI-generated code review findings are grouped, ordered, labeled, and routed into pull requests—addressing the need for actionable rather than noisy AI assistance....
FPT IS Delivers AI-Embedded Union App in Two Weeks
August 25, 2026
Article
Article

FPT IS Delivers AI-Embedded Union App in Two Weeks

FPT IS completed an AI-Embedded Union App in just two weeks for Ho Chi Minh City's Công dân số platform, reaching one million users. The app delivers AI-assisted labor law lookup, welfare...
EU Age Verification App: A €2M Lesson in Misplaced Security Spend
August 25, 2026
Article
Article

EU Age Verification App: A €2M Lesson in Misplaced Security Spend

The European Commission's €2M age verification app was twice bypassed in four months because security spending focused on obfuscation rather than attestation, revealing procurement failures in prioritizing controls....
Latest Research:
How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design
August 24, 2026
Research
Research

How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design

In our latest thought leadership brief, Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design, completed in partnership with Intel, The Futurum Group examines the silicon-validated data behind Intel's 18A-P...
From Experimentation to Execution: Platform Engineering for Scalable Generative AI
August 10, 2026
Research
Research

From Experimentation to Execution: Platform Engineering for Scalable Generative AI

In our latest thought leadership report, From Experimentation to Execution: Platform Engineering for GenAI, completed in partnership with Red Hat, Futurum Research covers why enterprise GenAI initiatives stall before reaching...
August 5, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.