Menu

Pipedrive Strengthens Executive Team with Two Industry Veterans

New York, 22 November, 2021 – Pipedrive, the sales-first CRM and intelligent revenue management platform for small and medium sized businesses, today announced the appointment of the newest members of the company’s executive team: Peter Harris as the Chief Operating Officer (COO) and Malgosia Plucinska as the Chief Customer Officer (CCO).

The addition of the two experienced executive officers brings a wealth of experience to Pipedrive, helping drive the company’s profitability and securing its growth as an intelligent revenue platform for SMBs. Peter Harris, the company’s new COO, will develop and execute Pipedrive’s overall strategy. His responsibilities include leading the Sales and Partner & Channel teams, M&A strategy, as well as localization and development of new markets. Malgosia Plucinska, CCO, will lead Pipedrive’s customer-facing teams and will help with forming a connected view of the whole customer journey.

Joining Pipedrive’s London office, Pete has worked for more than a decade with small and medium-sized businesses to help them succeed. For the last four years, he was responsible for building and growing Intuit Quickbooks’ Global Business Development and Global Partnerships function. Before that, he spent 13 years at Deloitte in Strategy Consulting, launching an Incubator, a Venture function, and most recently the COO of a startup called Propel.

“It’s an exciting time to be joining the team as Pipedrive has just announced its new global vision to be a sales-first CRM and intelligent revenue management platform for SMBs. Using my previous experience, I’m committed to helping the company to scale and reach its next phase of growth. With such a talented team at Pipedrive, we can increase the value we can deliver to our customers worldwide and help them meet, or hopefully exceed, their revenue goals,” said Peter Harris, COO, Pipedrive.

Malgosia has been driving business transformation and revenue growth for more than 15 years in various Private Equity owned companies. Before joining the Pipedrive team, she led TIBCO’s Digital Acquisition and Retention efforts globally establishing Account Management and Renewals best practices shared across the Vista Equity portfolio companies. She has extensive experience working with Small and Medium Business customers in their journey to digitize their processes and drive their Go-To-Market innovation.

“​​Today’s competitive SaaS business is all about customer experience and companies need to be strategic about it. My mission at Pipedrive is to enable cross-functional collaboration between our teams to ensure seamless customer journeys, especially during Pipedrive’s rapid growth globally. Pipedrive is a catalyst for change for how small and medium sized companies do their business – our teams are here to enable these companies in their revenue growth and their digital transformation. Our customers’ success is our success – we are delighted to represent the ‘Voice of Customer’ at Pipedrive,” said Malgosia Plucinska, CCO, Pipedrive.

“I am beyond excited to welcome Peter and Malgosia to the team. Pipedrive will benefit from their talent, extensive experience, and leadership skills as we pursue our next chapter of growth. Most importantly, they both are passionate about driving business transformation and helping small and medium-sized businesses succeed,” said Dominic Allon, CEO, Pipedrive.

About Pipedrive
Founded in 2010, Pipedrive is the sales-first CRM and intelligent revenue management platform for small and medium sized businesses. Today, Pipedrive is used by revenue teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Mariliis Beger
+372 5205279
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
January 21, 2026
Research
Research

AI-Enabled Enterprise Workspace – Futurum Signal

The enterprise workspace is entering a new phase—one shaped less by device refresh cycles and more by intelligent integration. As AI-enabled PCs enter the mainstream, the real challenge for IT leaders is...
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
Article
Article

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
AWS European Sovereign Cloud Debuts with Independent EU Infrastructure
January 16, 2026
Article
Article

AWS European Sovereign Cloud Debuts with Independent EU Infrastructure

Nick Patience, AI Platforms Practice Lead at Futurum, shares his/her insights on AWS’s launch of its European Sovereign Cloud. It is an independently-run cloud in the EU aimed at meeting stringent data...
Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling
January 16, 2026
Article
Article

Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling

Brendan Burke, Research Director at Futurum, evaluates GlobalFoundries’ acquisition of Synopsys’ Processor IP to lead in specialized silicon for Physical AI. Synopsys pivots to a neutral ecosystem strategy, prioritizing foundation IP and...
Latest Research:
Modern Private Cloud: Balancing Operational Agility with Data Sovereignty
January 14, 2026
Research
Research

Modern Private Cloud: Balancing Operational Agility with Data Sovereignty

In this Market Brief, Modern Private Cloud: Balancing Operational Agility with Data Sovereignty, Futurum Research explores why enterprises are rethinking public cloud-first strategies and how modern private cloud platforms enable...
TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance
December 18, 2025

TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance

In our latest Analyst Insight Report, TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance, completed in partnership with TMTG, The Futurum Group covers the critical...
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025
Research
Research

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.