ConsenSys, the leading blockchain company for the Ethereum cryptocurrency, is partnering with global commerce and conversational artificial intelligence (AI) developer LivePerson, both companies announced on their websites earlier this month.
The new partnership will provide quick, personalized digital experiences for MetaMask, a digital wallet funded by ConsenSys that the blockchain firm says is used to buy, store, send, and swap tokens by more than 8 million monthly active users.
ConsenSys currently offers extensive support for MetaMask through several channels, including ticketing, community, Twitter, and Discord. The collaboration with LivePerson, however, is meant to further improve the MetaMask CX by providing users the ease of starting an immediate conversation with an AI chatbot, as well as convenience in accessing educational information on demand. The AI-powered conversations will be available in English.
The collaboration will also enable ConsenSys to use the LivePerson Conversational Cloud platform for asynchronous communication between the blockchain technology’s users and ConsenSys agents. This means users can begin, drop off, and pick up conversations from any device on their own time.
“The very nature of MetaMask and decentralized finance—its nascence and complexity—demands education and support, said Dan Finlay, co-founder and lead developer of MetaMask. “We believe that this collaboration with LivePerson will help us drive meaningful engagement with the MetaMask community in a very agile way.”
Dror Avieli, vice president of commercial success at ConsenSys, agrees. “Working with partners like LivePerson helps match cutting-edge technology with the best-in-class customer experiences that our community expects,” he said. “We’re excited to work with a conversational AI partner with expertise in decentralized tech to bring these trusted, efficient experiences to the communities that use our leading technology.”
ConsenSys, based in Brooklyn, New York, is a global technology company at the forefront of the ecosystem for Ethereum, the largest programmable blockchain in the world and second only to Bitcoin in use and popularity. Ethereum is also the primary network for non-fungible tokens (NFTs), which are one-of-a-kind digital assets representing real-life objects like art and videos, bought and sold online with cryptocurrency. NFTs have gained significant interest lately, with digital artists selling or auctioning works for millions of dollars on NFT marketplaces. LivePerson, also based in New York City like ConsenSys, is an innovator in the realm of conversational AI—the technologies animating chatbots and virtual agents that users can talk to in automated conversations. Using large volumes of data, machine learning, and natural language processing, conversational AI helps imitate human interactions, recognize speech and text inputs, and translate meanings across languages. LivePerson conversational AI solutions are used by more than 18,000 customers, according to the company, as its AI-powered chatbots work with human experts to satisfy consumer intentions at scale.
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Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.
At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.
