Zoom Acquires Five9

The Six Five team discusses the announcement that Zoom acquired Five9.

Watch the clip here:

If you are interested in watching the full episode you can check it out here.

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Transcript:

Patrick Moorhead: Topic number one, Zoom is acquiring Five9, just when you thought Zoom was going to be building everything in-house, they go off and do a pretty big acquisition.

Daniel Newman: Yeah. Pat, I’m going to go ahead and introduce that one again because I’m the host in the show. I’m just kidding, but-

Patrick Moorhead: Oh, that’s right.

Daniel Newman: You are on fire, man. You know what I love about you is I know if I was on stage holding the microphone and your favorite song came on, you would take the mic right out of my hand and you would just rock and roll. All is good, brother. Like I said, as long as we get what we need to say out there, it doesn’t really matter who’s driving. I’ll ride or drive what do they say? Anytime. All right. So yeah, over the weekend, Pat, Sunday night, I was just settling in to my hotel room because I’m living out of a suitcase while I figure out my situation for the next few weeks. But that didn’t stop me from getting the news.

Breaking news came across both of our desks that Zoom had struck a deal to buy cloud software provider and cloud contact center leader Five9 in a transaction that was valued at almost $15 billion. Big deal, Pat. Well, first and foremost, I just want to call out in a Business Insider exposé that went out several weeks ago, looking at companies Zoom might acquire, I believe both of us, ironically, without any coordination, put Five9 out there into the ether as a company that Zoom could possibly acquire. And guess what? I love it when there’s documentation of us getting it right.

But let’s talk about why this is happening. First of all, Zoom over the pandemic had an exponential growth, 300-plus percent growth and multiple quarters its stock price went through the roof, but a lot of I’m starting to wonder what is next for Zoom? It is a video platform for communication. Companies use it for point-to-point and small group meetings very successfully. What else? Over the past several months you’ve seen webinars become a bigger part of the company. You’ve also seen digital events become part of the company’s platform and it’s something they’re going to be putting more and more energy into as we go more hybrid.

But still, not enough. Lots of video platforms out there. And if you’ve listened to CEOs like Satya Nadella and Mark Benioff talk about their future, well their future is focused on this operating system for business. It’s a full vertical integration stack and horizontal. It’s taking cloud to core to collaboration and all the way across verticals, integrations into ERP CRMs, and of course the collab platform acts as the center of the knowledge worker, and in some cases, frontline worker’s existence. Well, Zoom didn’t have that. Doesn’t have those features. It has a chat, but it hasn’t been pervasively picked up in any enterprise. It really has been a point-to-point solution. Well Five9 breaks that free and Eric Yuan CEO has talked a lot about the platform, a lot about making the platform more extensible.

Contact center is very logical. It actually puts Five9 on a plane to have a fairly consistent product subset as Cisco in the WebEx platform. You’ve got a chat, you’ve got video, you’ve got messaging, you’ve got now contact center. Now, Cisco is more comprehensive, made more acquisitions, there’s a little bit more width, but both of these two companies in the collaboration space right now do not have that full productivity integration and CRM integration that is what Salesforce and Microsoft are going for.

So I’m going to just say one more thing. I’m going to pass the baton so you can have at least a little oxygen left, because I’m sure there’s a lot of different things here to cover. The deal size represents, I believe, I looked at it, it was aggressive, it was 34 times revenue and revenue is growing about 30 something percent. This is the same size deal as the tap below deal that Salesforce, a lot of people thought it was very large.

In my mind, it’s something that seems clearly saw synergistic, clearly saw the 435 million in revenue that was created last year by Rowan Trollope and the team as a great opportunity to extend the platform and really show their intent to be more than just a video company.

Patrick Moorhead: Yeah. Good analysis, Daniel. Whether it’s Cisco, whether it’s 8X8, whether it’s Mitel, Genesys, combining probably call it personal communications, employee communications and call center communications is the thing to do now. Not only is the backend technology very similar, but because of remote work, the requirement to better manage and understand how your employees are interacting is becoming a lot more important. And if I can apply AI or ML to what my employees are discussing or chatting about or talking about that same type of ML and apply it to customers, to understand when they’re getting aggravated or maybe they’re looking for something and pull up information, this is the future of this industry.

I mentioned this when I mistakenly turned into the host, but I was surprised that they didn’t build it on their own because the company is a very do-it-yourself, and I think they took advantage of their massive valuation increase from pre-COVID to where it is right now. Sure, it has lowered a little bit since the peak, but they did the right funding and this is the right thing to do because they could do it.

Daniel Newman: Yeah. Definitely speeding up growth, Pat, and I think a lot of integration getting tied closer to that data, that customer experience. Overall, I like it.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....
Tesla's Cash Burn: Is the AI Gamble Worth the Risk?
July 23, 2026

Tesla’s Cash Burn: Is the AI Gamble Worth the Risk?

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Tesla faces mounting pressure to sustain AI and robotics investments while managing negative free cash flow amid intense automotive...
Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?
July 23, 2026

Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?

Mend.io's security team identified 199 malicious RubyGems and achieved complete takedown within hours, intercepting a cryptomining campaign before execution and demonstrating the critical importance of continuous open-source monitoring....
Can PyTorch Foundation's Multi-Project Strategy Reinvent Open Source AI?
July 23, 2026

Can PyTorch Foundation’s Multi-Project Strategy Reinvent Open Source AI?

The PyTorch Foundation's April 2025 expansion into a six-project open-source hub signals a strategic pivot to govern the full AI lifecycle under a single vendor-neutral umbrella, directly addressing enterprise deployment...
Hugging Face Breach: A Wake-Up Call for AI Agent Security
July 23, 2026

Hugging Face Breach: A Wake-Up Call for AI Agent Security

The Hugging Face breach reveals how autonomous AI agents exploit code flaws to harvest credentials and move laterally at machine speed. Enterprise leaders now recognize identity security as urgent, with...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.