The Future of the Retail Industry – The SAP Industry Cloud Series – Futurum Tech Podcast Interview Series

On this special episode of the Futurum Tech Podcast – Interview Series I am joined by Kristen Call, IoT Specialist at Intel and Praful Karanth, Retail Industry Advisor for SAP. This is the second episode in a new series — done in partnership with SAP and Intel — where I will be speaking with advisors and executives across seven different industries on the state of their industry and how SAP Industry Cloud powered by Intel technology plays a vital role in the future.

The Future of the Retail Industry

In our conversation we discussed the following:

  • The current state of the retail industry
  • The areas retailers need to focus on during this period of recovery
  • Crucial capabilities retailers need to have to serve the digital consumer
  • What obstacles retailers need to overcome today to be successful tomorrow
  • Some of the things that retailers should look forward to as they plan their technology journey

The retail industry has been undergoing big changes in the last few years thanks to the advancement of technology. My conversation with Kristen and Praful explores these changes and a little bit more. It’s definitely one you don’t want to miss.

If you’d like to learn more about the industry cloud and the Intelligent Enterprise strategy, be sure to check out our research brief: Retailers Must Prioritize Becoming an SAP Intelligent Enterprise.

Listen to my interview with Kristen and Praful on your favorite streaming platform here:

Disclaimer: The Futurum Tech Webcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Cisco and NVIDIA Bring Splunk AI to Enterprises
September 18, 2026

Cisco and NVIDIA Bring Splunk AI to Enterprises

Fernando Montenegro, VP at The Futurum Group, shares insights on Splunk AI, the Cisco–NVIDIA partnership, and enterprise requirements for hybrid deployment....
Salesforce and Google Cloud Expand Access to CRM Workflows
September 18, 2026

Salesforce and Google Cloud Expand Access to CRM Workflows

Keith Kirkpatrick, Research Director at The Futurum Group, examines Salesforce’s Google Cloud expansion and the tests ahead for enterprise workflows and commerce....
MANTL's Branch Bet Pays Off: 1M Applications and Climbing
September 18, 2026

MANTL's Branch Bet Pays Off: 1M Applications and Climbing

Alkami Technology's MANTL platform has crossed 1 million in-branch account opening applications, becoming the highest-volume growth channel in 2026 as U.S. banks open more branches than they close for the...
Can Samsung and Verizon Make Network Sensing Useful for Venues
September 17, 2026

Can Samsung and Verizon Make Network Sensing Useful for Venues?

Tom Hollingsworth, Networking Technology Advisor and Event Lead at Futurum, shares insights on Samsung and Verizon’s network sensing trial and its implications for venue operations....
Can Mobile Core Early Access Support Nokia’s Software Growth
September 16, 2026

Can Mobile Core Early Access Support Nokia’s Software Growth?

Tom Hollingsworth, Networking Technology Advisor and Event Lead at The Futurum Group shares insights on Nokia’s Mobile Core Early Access, paid evaluation, and network integration requirements....
Tieto Banktech Powers XONO SOFT's EEA Card Processing Push
September 16, 2026

Tieto Banktech Powers XONO SOFT's EEA Card Processing Push

Tieto Banktech has delivered its end-to-end Card Suite to fintech XONO SOFT, enabling compliant card issuing and acquiring infrastructure across the EEA with commercial go-live targeted for Q4 2026....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.