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Tag: Insights

Can Twilio’s PGA Deal Redefine Data-Driven Engagement in Sports
March 19, 2026

Can Twilio’s PGA Deal Redefine Data-Driven Engagement in Sports?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Twilio’s deal with the PGA of America, and discusses the potential benefits and challenges for Twilio as the...
WalkMe Announces AI-Powered Digital Learning Solution
September 22, 2025

WalkMe Announces AI-Powered Digital Learning Solution

Keith Kirkpatrick, Research Director at Futurum, shares his insights into WalkMe’s AI-powered digital learning solution and discusses why this approach is critical for enterprises in the age of accelerating technological...
Oracle Announces New AI-Powered Features for Fusion Apps
September 18, 2024

Oracle Announces New AI-Powered Features for Fusion Apps

Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges....
Zoho Announces Revamped Version of Zoho Analytics
September 16, 2024

Zoho Announces Revamped Version of Zoho Analytics

Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI....
Salesforce Q2 FY25 Financials Exceed Expectations
August 30, 2024

Salesforce Q2 FY25 Financials Exceed Expectations

The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Salesforce's Q2 FY25 financial performance, highlighting the company's AI advancements, strong revenue growth, and cloud expansions that drove...
Enterprising Insights, Episode 31 – Market Insight Report Spotlights
July 18, 2024

Enterprising Insights, Episode 31 – Market Insight Report Spotlights

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at futurumgroup.com, focusing on Text-to-Image Generation Technology for the Enterprise,...
Salesforce Announces Public Beta of Einstein Copilot For Tableau
April 3, 2024

Salesforce Announces Public Beta of Einstein Copilot For Tableau

Keith Kirkpatrick, Research Director with The Futurum Group, covers the beta release of Einstein Copilot for Tableau and discusses how generative AI is helping to democratize access to and interaction...
Quantum Workplace Releases New Generative AI-Enabled Features
March 21, 2024

Quantum Workplace Releases New Generative AI-Enabled Features

Keith Kirkpatrick, Research Director with The Futurum Group, covers the release of new enhancements to Quantum Workplace’s platform that are designed to improve efficiency and jumpstart productivity....
Tableau Pulse Goes GA, Uses Generative AI to Make Data More Accessible
February 27, 2024

Tableau Pulse Goes GA, Uses Generative AI to Make Data More Accessible

Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and...
February 21, 2024

Adobe Embeds Generative AI Into Acrobat

Keith Kirkpatrick, Research Directors with The Futurum Group, covers Adobe’s announcement of Acrobat AI Assistant, and discusses how the company will leverage the ubiquity of the PDF format to drive...
Year in Review: Assessing the Developments in SaaS, CX, and Collaboration in 2023 - Enterprising Insights, Episode 7
December 21, 2023

Year in Review: Assessing the Developments in SaaS, CX, and Collaboration in 2023 – Enterprising Insights, Episode 7

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick is joined by Craig Durr, Research Director, Collaboration, and Sherril Hanson, Principal Analyst, CX, to discuss industry...
September 13, 2023

Zoom Rebrands Zoom IQ for Sales as Zoom Revenue Accelerator

Keith Kirkpatrick, Research Director at The Futurum Group, covers Zoom’s rebrand of IQ for Sales as Zoom Revenue Accelerator, and discusses why the fall launch of new sales support features...

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