As we continue transitioning to a more connected world, cars lacking the latest technology simply don’t cut it anymore. Most people want more than just a basic vehicle whose only job is to get them around town. Instead, drivers want a car that meets many needs, so they not only feel comfortable and safe while they drive, but also entertained and digitally connected along the way—thanks to the incorporation of modern technology on the dashboard. And with more people prioritizing environmental responsibility, they expect their car to reflect that by being, at minimum, fuel efficient or even electric.
What should car manufacturers do in order to stay competitive in the evolving automotive industry? Start by downloading The Intelligent Enterprise for the Automotive Industry to get the latest tips on appealing to drivers in this age of digital transformation.
When you download this report, you’ll learn about the recommended priorities for success in the automotive industry. The following are just a few of them:
- Get to know your customers and how to delight them, using popular tools like social media, chatbots, and demographic data.
- Differentiate your vehicles by offering the right services to the right people through technology, such as the ability to digitally make reservations for parking or charging stations.
- Focus on offering connected cars and gather the data they generate so you have customer feedback before you make your next product or service.
Clearly, putting technology to good use is a major part of pulling ahead of competitors in the automotive industry. Today’s focus on digitalization gives auto manufacturers a huge opportunity to connect better with customers and give them the products and services they want. If you’re interested in learning more about how to do this, download The Intelligent Enterprise for the Automotive Industry to see what Futurum Research has to say about using technology to benefit both companies and consumers.
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Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
