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Market Insight Report: VMware Under Broadcom’s Ownership

Market Insight Report: VMware Under Broadcom's Ownership

The acquisition of VMware by Broadcom marks a pivotal shift in the cloud computing and enterprise software landscape. This transformation is underpinned by a strategic realignment towards simplification, subscription-based licensing, and an emphasis on innovation to enhance customer value and partner engagement. The transition to a subscription model aligns VMware with industry standards and aims to fuel continuous innovation by providing customers with deployment flexibility and license portability. Additionally, the restructuring of VMware’s product portfolio and organizational approach focuses on delivering integrated, value-driven solutions with a streamlined go-to-market strategy.

This report delves into the strategic direction under CEO Hock Tan, key announcements across VMware’s product suite, and provides recommendations and a forward-looking perspective on VMware’s journey under Broadcom’s stewardship.

Our latest report, Market Insight Report: VMware Under Broadcom’s Ownership, delves into the strategic direction under CEO Hock Tan, key announcements across VMware’s product suite, and provides recommendations and a forward-looking perspective on VMware’s journey under Broadcom’s stewardship.

This paper provides details about:

  • Hock Tan’s Vision for VMware
  • Recommendations: How to Navigate the New VMware
  • VMware Cloud Foundation: Navigating the Subscription Economy
  • Tanzu and Aria: Accelerating Application Innovation
  • Software Licensing Transition: Strategic Alignment with Subscription Models
  • Channel Strategy Engagement: Maximizing Value Through Partnership
  • Looking Ahead

Under Hock Tan’s guidance, VMware is undergoing a change, marked by a concentrated product strategy and the consolidation of services into cohesive bundles dedicated to particular market requirements and emerging trends. If you are interested in learning more, download Market Insight Report: VMware Under Broadcom’s Ownership today.

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Author Information

Regarded as a luminary at the intersection of technology and business transformation, Steven Dickens is the Vice President and Practice Leader for Hybrid Cloud, Infrastructure, and Operations at The Futurum Group. With a distinguished track record as a Forbes contributor and a ranking among the Top 10 Analysts by ARInsights, Steven's unique vantage point enables him to chart the nexus between emergent technologies and disruptive innovation, offering unparalleled insights for global enterprises.

Steven's expertise spans a broad spectrum of technologies that drive modern enterprises. Notable among these are open source, hybrid cloud, mission-critical infrastructure, cryptocurrencies, blockchain, and FinTech innovation. His work is foundational in aligning the strategic imperatives of C-suite executives with the practical needs of end users and technology practitioners, serving as a catalyst for optimizing the return on technology investments.

Over the years, Steven has been an integral part of industry behemoths including Broadcom, Hewlett Packard Enterprise (HPE), and IBM. His exceptional ability to pioneer multi-hundred-million-dollar products and to lead global sales teams with revenues in the same echelon has consistently demonstrated his capability for high-impact leadership.

Steven serves as a thought leader in various technology consortiums. He was a founding board member and former Chairperson of the Open Mainframe Project, under the aegis of the Linux Foundation. His role as a Board Advisor continues to shape the advocacy for open source implementations of mainframe technologies.

Camberley brings over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career has spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley has provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

At The Futurum Group, Paul Nashawaty, Practice Leader and Lead Principal Analyst, specializes in application modernization across build, release and operations. With a wealth of expertise in digital transformation initiatives spanning front-end and back-end systems, he also possesses comprehensive knowledge of the underlying infrastructure ecosystem crucial for supporting modernization endeavors. With over 25 years of experience, Paul has a proven track record in implementing effective go-to-market strategies, including the identification of new market channels, the growth and cultivation of partner ecosystems, and the successful execution of strategic plans resulting in positive business outcomes for his clients.

Bringing more than a decade of varying experience crossing multiple sectors such as legal, financial, and tech, Sam Holschuh is an accomplished professional that excels in ensuring success across various industries. Currently, Sam serves as an Industry Analyst at The Futurum Group, where collaborates closely with practice leads in the areas of application modernization, DevOps, storage, and infrastructure. With a keen eye for research, Sam produces valuable insights and custom content to support strategic initiatives and enhance market understanding.

Rooted in the fields of tech, law, finance operations and marketing, Sam provides a unique viewpoint to her position, fostering innovation and delivering impactful solutions within the industry.
Sam holds a Bachelor of Science degree in Management Information Systems and Business Analytics from Colorado State University and is passionate about leveraging her diverse skill set to drive growth and empower clients to succeed in today's rapidly evolving landscape.

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