AI-powered automation is beginning to change that equation. By orchestrating workflows across systems, teams, and business functions, enterprises can reduce manual effort, accelerate process execution, and create new capacity without adding operational complexity.
In our latest BEV Report, IBM watsonx Orchestrate: The ROI Is Real – What Enterprises Actually Earn from AI Agents, completed in partnership with IBM, Futurum Research examines how enterprise customers are using IBM watsonx Orchestrate to automate high-volume workflows, improve operational efficiency, and generate measurable economic value.
In this report, you will learn:
- How enterprise customers are applying AI agents to real-world workflows
- Where organizations are seeing the clearest sources of business value
- What deployment patterns can accelerate time-to-value
- How AI agent orchestration can support governance, scalability, and sustained ROI
- Why disciplined use case selection matters when expanding automation
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Author Information
Don is the Research Director of the Business Economic Value service at The Futurum Group. He guides end-to-end engagements, from designing financial models and conducting research to delivering client-ready BEV deliverables.
Before joining Futurum, Don held senior leadership roles at HFS Research and IDC, where he built and scaled consulting programs, led TEV engagements, and provided strategic advisory council to Fortune 500 clients. With over twenty-five years of experience in consulting, market research, and business impact analysis, he has helped organizations address complex business challenges by translating data-driven insights into actionable strategies.
Don holds an MBA specializing in Market Research and a Bachelor of Science in Marketing Management from Boston University.
