2019 B2B Digital Buyers’ Journey: Trends, Challenges and Predictions

As businesses navigate the process of digital transformation, digital buying of enterprise software solutions has increased in popularity. Business decision-makers are feeling pressure to transform, with the concurrent goals of moving to the cloud and striving to keep costs low driving the majority of today’s purchasing decisions.

Our newest research report, 2019 B2B Digital Buyers’ Journey: Trends, Challenges, and Predictions — done in partnership with SAP — offers a global dive into the current trends, practices, challenges, and behaviors in relation to the digital buying of enterprise software solutions. We share the findings of our recent study on the subject informed by the opinions of 1,000 global decision makers, enterprise software buyers, and IT leaders.

Our study shows that in many instances traditional annual buying cycles no longer exist, as many businesses not only prefer, but are also now equipped to buy an enterprise software solution whenever the need arises to meet their digital transformation needs.

It’s no surprise then that the shift from traditional buying to digital buying is almost entirely aligned with the digitization of the organization and the promise of streamlined, cost-effective, and frictionless operational efficiency.

In this research paper, you will learn:

  • The top strategic drivers of digital buying
  • Motivators and advantages of digital buying programs
  • Leading enterprise software solutions that are already being purchased
  • The main roadblocks to digital buying
  • Internal collaboration practices around buying decisions
  • The role enterprise software salespeople play in the digital buying journey.

For a complete dive into B2B digital buying trends, buyers’ habits and preferences, the challenges enterprise buyers face, and our predictions about the road ahead, download your copy of the 2019 B2B Digital Buyers’ Journey: Trends, Challenges, and Predictions today.

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Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.