Customer Experience

The Futurum Group’s analysts offer in-depth research and insights on the global Customer Experience (CX) market, covering technology solutions, business challenges, market drivers, and end-user demand dynamics across various industries. Our comprehensive market coverage combines qualitative and quantitative research methodologies, providing a holistic view of emerging business opportunities in customer data & analytics, personalization and optimization, customer feedback measurement, and other key areas.

Providing unbiased and valuable insights, The Futurum Group empowers CX industry professionals in strategic planning for their product, go-to-market, experience design, and implementation initiatives.

Coverage

  • Contact Center
  • Customer Experience
  • Employee Experience
  • MarTech

The Latest Insights on Customer Experience

Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments
Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.
Kamal Hathi, SVP & GM at Cisco, joins Patrick Moorhead and Daniel Newman to discuss the powerful synergy between Cisco and Splunk, and the future of digital resilience.
Oracle Posts Q4 Fy 2025 Revenue and EPS Beat as Cloud Demand Fuels Growth Acceleration
Keith Kirkpatrick and Daniel Newman at Futurum analyze Oracle’s Q4 FY 2025 earnings, highlighting strong cloud momentum, multicloud adoption, AI-driven demand, and aggressive capacity expansion, positioning Oracle for FY 2026 acceleration.
Liz Centoni, EVP & Chief Customer Experience Officer at Cisco, joins the hosts to explore how Agentic AI is revolutionizing CX in the B2B sector.
DJ Sampath, SVP at Cisco, joins Six Five to delve into Cisco's AI advancements and the evolutionary shift towards an "Internet of Agents," spotlighting the future of artificial intelligence.
IT Services Provider Introduces DSPM Consulting Offering Targeting AI Readiness and Compliance
Futurum’s Fernando Montenegro and Krista Case analyze Kyndryl's launch of data security posture management services using Microsoft Purview to enhance data protection and AI readiness.

The Latest NEWS

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…

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