Customer Experience
The Futurum Group’s analysts offer in-depth research and insights on the global Customer Experience (CX) market, covering technology solutions, business challenges, market drivers, and end-user demand dynamics across various industries. Our comprehensive market coverage combines qualitative and quantitative research methodologies, providing a holistic view of emerging business opportunities in customer data & analytics, personalization and optimization, customer feedback measurement, and other key areas.
Providing unbiased and valuable insights, The Futurum Group empowers CX industry professionals in strategic planning for their product, go-to-market, experience design, and implementation initiatives.
Coverage
- Contact Center
- Customer Experience
- Employee Experience
- MarTech
The Latest Insights on Customer Experience
The Company Is Focused On Solving Customers’ Problems Through AI and Automation and Is Willing to Stake Its Revenue on Its Platform’s Ability to Resolve Issues Efficiently at Scale
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Zendesk Relate, announcing the company’s Resolution Platform, Employee Service Suite, and the full embrace of an outcome-based pricing model.
Smartsheet Enables Project Standardization, Dashboard-Driven Reporting, and Measurable Efficiency Improvements Across Enterprise Functions
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into how enterprise clients use Smartsheet to improve execution speed, reporting visibility, and operational efficiency across distributed project teams.
Loni Stark, Vice President at Adobe, joins Tiffani Bova to discuss the transformative potential of Agentic AI in elevating customer experiences, highlighting real-world success stories and Adobe's visionary approach.
WalkMe’s 2025 State of Digital Adoption Report Highlights the AI Readiness Gap
Keith Kirkpatrick, Research Director at The Futurum Group, examines WalkMe’s 2025 report on the AI adoption gap, enterprise inefficiencies, and the role of digital adoption in maximizing AI ROI.
Despite a Record RPO of $63.4 Billion and 11% YoY Growth, Salesforce’s FY 2026 Revenue Forecast Signals Slower-Than-Expected AI Adoption and Near-Term Subscription Headwinds
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Salesforce’s Q4 FY 2025 earnings, highlighting AI growth, margin expansion, and concerns over muted FY 2026 guidance.
