Content Guru Becomes Official Google Cloud Contact Center AI Partner

Leading cloud communication technology provider, Content Guru, has announced that it has become a Google Cloud Contact Center Artificial Intelligence (CCAI) partner, in order to help strengthen, improve and accelerate its customer engagement solutions. Google Cloud CCAI integrates into storm® CONTACTTM, Content Guru’s award-winning Contact Center as-a-Service (CCaaS) solution, part of the wider storm Communications Platform as-a-Service (CPaaS) platform. storm is used by organizations of all sizes across EMEA, the US and Asia-Pacific, in both the public and private sector. As an official Google Cloud CCAI partner, Content Guru is able to utilize Google Cloud’s powerful Natural Language Processing (NLP) and conversational AI capabilities to enhance its clients’ customer experience offerings through storm CONTACT.

Content Guru’s Machine AgentsTM, or intelligent chatbots, use Google Cloud NLP and Wavenet text-to-speech to allow organizations to deliver fully-automated customer engagement, including over voice. Machine Agents support live contact center agents by automatically identifying and providing relevant information for each inquiry, while Google Cloud CCAI provides a wide range of insights, including sentiment analysis.

Martin Taylor, Deputy CEO at Content Guru, commented: “Content Guru is delighted to announce that it is now a Google Cloud CCAI partner, having integrated with Google Cloud’s AI products for a number of years. Our new partnership will make it even easier for Content Guru’s customers to benefit from the use of AI technologies in their day-to-day contact center and customer engagement operations. We’re excited to help more organizations boost their customer experience, improve employee engagement and save time using our cutting-edge solutions and integrations.”

Dominique Pfeffer, Cloud Technology Partners Lead at Google Cloud, added: “Content Guru is one of the fastest-growing CCaaS providers out there, and its global customer base operates throughout a huge range of sectors, from utilities to healthcare and financial services. I am delighted to have Content Guru on board as a partner to help our customers transform their contact centers with cutting-edge AI capabilities.”

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

Latest Insights:

Strong AI Demand and Growth in Electro-Optics and Custom Silicon Drive 63% YoY Revenue Surge
Olivier Blanchard, Research Director at Futurum, unpacks Marvell’s Q1 FY 2026 results, where strong AI demand, custom silicon ramp, and electro-optics gains fuel data center momentum amid cautious sentiment on margin delivery.
Record $6.3 Billion in Server Sales and $12.1 Billion in AI Orders Support Full-Year EPS Upgrade
Olivier Blanchard and Daniel Newman of Futurum explore how Dell’s record AI server momentum and rising backlog are fueling its infrastructure lead, even as consumer softness delays broader PC refresh tailwinds.
AI and Silicon Complexity Continue To Drive Revenue, Margin, and Backlog Gains Despite Trade Friction
Olivier Blanchard, Research Director at Futurum, explores how Synopsys continues to benefit from AI-led design momentum and IP strength, even as new export restrictions introduce near-term uncertainty.

Latest Research:

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how IT leaders can move beyond reactive data protection toward proactive recovery-readiness by implementing a multi-tiered and performance-optimized cyber resilience architecture.
In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen data protection infrastructure can safeguard critical workloads and support rapid recovery, with a focus on Dell’s PowerProtect Data Domain All-Flash appliance.
In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can simplify migration, reduce costs, and modernize operations while gaining a competitive edge in AI-driven application development.

Book a Demo

Thank you, we received your request, a member of our team will be in contact with you.