Menu

Content Guru Becomes Official Google Cloud Contact Center AI Partner

Leading cloud communication technology provider, Content Guru, has announced that it has become a Google Cloud Contact Center Artificial Intelligence (CCAI) partner, in order to help strengthen, improve and accelerate its customer engagement solutions. Google Cloud CCAI integrates into storm® CONTACTTM, Content Guru’s award-winning Contact Center as-a-Service (CCaaS) solution, part of the wider storm Communications Platform as-a-Service (CPaaS) platform. storm is used by organizations of all sizes across EMEA, the US and Asia-Pacific, in both the public and private sector. As an official Google Cloud CCAI partner, Content Guru is able to utilize Google Cloud’s powerful Natural Language Processing (NLP) and conversational AI capabilities to enhance its clients’ customer experience offerings through storm CONTACT.

Content Guru’s Machine AgentsTM, or intelligent chatbots, use Google Cloud NLP and Wavenet text-to-speech to allow organizations to deliver fully-automated customer engagement, including over voice. Machine Agents support live contact center agents by automatically identifying and providing relevant information for each inquiry, while Google Cloud CCAI provides a wide range of insights, including sentiment analysis.

Martin Taylor, Deputy CEO at Content Guru, commented: “Content Guru is delighted to announce that it is now a Google Cloud CCAI partner, having integrated with Google Cloud’s AI products for a number of years. Our new partnership will make it even easier for Content Guru’s customers to benefit from the use of AI technologies in their day-to-day contact center and customer engagement operations. We’re excited to help more organizations boost their customer experience, improve employee engagement and save time using our cutting-edge solutions and integrations.”

Dominique Pfeffer, Cloud Technology Partners Lead at Google Cloud, added: “Content Guru is one of the fastest-growing CCaaS providers out there, and its global customer base operates throughout a huge range of sectors, from utilities to healthcare and financial services. I am delighted to have Content Guru on board as a partner to help our customers transform their contact centers with cutting-edge AI capabilities.”

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Karpathy’s Thread Signals AI-Driven Development Breakpoint
December 30, 2025
Article
Article

Karpathy’s Thread Signals AI-Driven Development Breakpoint

Mitch Ashley, VP and Practice Lead for Software Lifecycle Engineering at Futurum, examines why industry researcher Andrej Karpathy’s X thread signals a breakpoint in AI-driven software development and what it means for...
CIO Take Smartsheet's Intelligent Work Management as a Strategic Execution Platform
December 22, 2025
Article
Article

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Dion Hinchcliffe analyzes Smartsheet’s Intelligent Work Management announcements from a CIO lens—what’s real about agentic AI for execution at scale, what’s risky, and what to validate before standardizing....
Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth
December 22, 2025
Article
Article

Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth?

Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities....
Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers
December 19, 2025
Article
Article

Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall industrial AI...
Latest Research:
TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance
December 18, 2025

TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance

In our latest Analyst Insight Report, TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance, completed in partnership with TMTG, The Futurum Group covers the critical...
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025
Research
Research

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...
The Future of AI-Driven Service Operations
December 9, 2025
Research
Research

The Future of AI-Driven Service Operations

In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.