Vertical Insights

The Futurum Group’s analysts cover topics from a variety of industry verticals. Here you can narrow down our insights by industry or vertical. If you prefer to filter by specific technologies, you can do that here.

Agentic Intelligence
June 12, 2026

Can Zoho SalesIQ’s Agentic Intelligence Redefine Empathetic Customer Engagement?

Zoho SalesIQ's Zia Agents deliver autonomous, empathetic customer engagement at scale through Agentic Intelligence, now supporting Anthropic, Google AI, DeepSeek, and custom LLMs....
SAP's Joule
June 12, 2026

SAP’s Joule Bets on Agentic AI to Redefine Enterprise Support, Will Customers Buy In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Joule integration signals a strategic shift toward agentic AI-powered case resolution and autonomous support workflows in...
Marketing Orchestration
June 12, 2026

Adobe’s CX Enterprise Coworker Raises the Stakes for Agentic AI in Marketing Orchestration

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe's CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond...
Smart Assist
June 12, 2026

Smartsheet Bets Big on Open AI Integration, Can It Win the Enterprise Platform War?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet's Smart Assist integration strategy with multiple AI vendors positions the platform as a central...
Five9's Fusion Ecosystem
June 12, 2026

Can Five9’s Fusion Ecosystem Redefine the CX Platform Race?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure
June 12, 2026

AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure

Brendan Burke, Research Director at Futurum, analyzes how AWS Graviton5's general availability redefines CPU architecture for agentic AI, with Meta deploying tens of millions of cores and customers halving their...
Zscaler Bets on Agentic AI Security at Zenith Live 2026
June 12, 2026

Zscaler Bets on Agentic AI Security at Zenith Live 2026

Fernando Montenegro, VP at Futurum, analyzes Zscaler's Zenith Live 2026 platform announcements spanning agentic AI security and Zero Trust SASE, in a market where every major vendor is converging on...
Adobe Q2 FY 2026: AI Demand Strengthens Results as Freemium Strategy Expands
June 12, 2026

Adobe Q2 FY 2026: AI Demand Strengthens Results as Freemium Strategy Expands

Futurum Research at The Futurum Group reviews Adobe’s Q2 FY 2026 earnings, focusing on AI product traction, the freemium acquisition pivot, and what the strategy implies for ARR and enterprise...
Can Zoho’s Nathu La Server Redefine Enterprise Stack Sovereignty and TCO for AI
June 12, 2026

Can Zoho’s Nathu La Server Redefine Enterprise Stack Sovereignty and TCO for AI?

The Futurum Group’s Keith Kirkpatrick and Brad Shimmin share their insights on Zoho’s Nathu La server, and discuss the impact on the SaaS market, end customers, and Zoho’s competitors....
Oracle Q4 FY 2026: AI Workloads Accelerate Cloud and Database Growth
June 12, 2026

Oracle Q4 FY 2026: AI Workloads Accelerate Cloud and Database Growth

Futurum Research reviews Oracle Q4 FY 2026 earnings, focusing on AI-driven cloud infrastructure growth, agentic AI commercialization moves, multicloud database traction, and FY 2027 outlook....
Aer Lingus Bets on Data Fluency Over Hype, Is This the Real Path to AI Scale?
June 12, 2026

Aer Lingus Bets on Data Fluency Over Hype, Is This the Real Path to AI Scale?

Aer Lingus redirects IT budget toward unified data platforms powered by Databricks, prioritizing data governance and literacy over trend-chasing. Industry data shows 73.6% of organizations increasing spend on analytical infrastructure—signaling...

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