Menu

Vertical Insights

The Futurum Group’s analysts cover topics from a variety of industry verticals. Here you can narrow down our insights by industry or vertical. If you prefer to filter by specific technologies, you can do that here.

The Storage Era is Dead; Long Live Everpure!
February 25, 2026

The Storage Era is Dead; Long Live Everpure!

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Pure Storage’s rebrand to Everpure as well as its supportive acquisition of 1touch.io, exploring why dropping "Storage" is...
Five9 Q4 FY 2025 Earnings Revenue Beat, AI Momentum, Cash Flow High
February 25, 2026

Five9 Q4 FY 2025 Earnings: Revenue Beat, AI Momentum, Cash Flow High

Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, notes Five9’s Q4 FY 2025 AI momentum and record bookings signal strong H2 FY 2026 growth....
Will Canva’s MangoAI and Cavalry Bets Redefine Enterprise Creative Stack—Or Hit Adoption Barriers
February 25, 2026

Will Canva’s MangoAI and Cavalry Bets Redefine Enterprise Creative Stack—Or Hit Adoption Barriers?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on how Canva’s acquisition of MangoAI and Cavalry challenges Adobe by unifying motion design and AI-driven marketing....
Amazon Ads MCP Server Debuts, Streamlining AI-Managed Campaign Execution
February 24, 2026

Amazon Ads MCP Server Debuts, Streamlining AI-Managed Campaign Execution

Futurum Research examines the Amazon Ads MCP Server and how AI-managed workflows streamline ad execution while redefining the role of human oversight in Amazon advertising....
indie Q4 FY 2025 Earnings Humanoid Robotics Catalyzed by Radar Chipset Ramp
February 24, 2026

indie Q4 FY 2025 Earnings: Humanoid Robotics Catalyzed by Radar Chipset Ramp

Brendan Burke, Research Director at Futurum, analyzes indie Semiconductor’s Q4 FY 2025, highlighting radar program ramps, DRAM‑less vision wins, and adjacencies in photonics and robotics, with Q1 guidance reflecting core...
Claude Found 500 Zero-Days. Who Patches Them Before Attackers Arrive
February 24, 2026

Claude Found 500 Zero-Days. Who Patches Them Before Attackers Arrive?

Mitch Ashley, VP & Practice Lead at Futurum, shares his insights on AI-driven zero-day discovery and why Anthropic’s Claude Code Security exposes a race condition between vulnerability discovery and patch...
Will Zoho’s Value-Generation Approach Drive More Success With Enterprises
February 24, 2026

Will Zoho’s Value-Generation Approach Drive More Success With Enterprises?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the evolution of Zoho as a provider of enterprise technology, and discusses the steps it should take to...
AWS's Deploy-to-AWS Plugin Frictionless Deployment or Developer Honeypot
February 24, 2026

AWS’s Deploy-to-AWS Plugin: Frictionless Deployment or Developer Honeypot?

Mitch Ashley, VP Practice Lead at Futurum, examines AWS Agent Plugins for AWS and why the deploy-to-AWS plugin is less a developer productivity tool and more a strategic move to...
Palo Alto Networks Q2 FY 2026 ARR Accelerates as Platform Strategy Scales
February 23, 2026

Palo Alto Networks Q2 FY 2026: ARR Accelerates as Platform Strategy Scales

Fernando Montenegro, VP & Practice Lead for Cybersecurity & Resilience at Futurum, analyzes Palo Alto Networks’ Q2 FY 2026 results, highlighting platformization momentum, SASE and AI SOC traction, and identity/observability...
Can Writer's Partner Program Model Scale Enterprise AI Through Ecosystem Rigor
February 20, 2026

Can Writer’s Partner Program Model Scale Enterprise AI Through Ecosystem Rigor?

Alex Smith, Analyst at Futurum, shares insights on Writer's new three-tier partner program and how it prioritizes co-delivery and shared outcomes to scale enterprise AI through ecosystem rigor....
Google Debuts Pixel 10A Amidst Minimal Hardware Evolution
February 20, 2026

Google Debuts Pixel 10A Amidst Minimal Hardware Evolution

Olivier Blanchard, Research Director at Futurum, dives into the timing, specs, competitive advantages, market positioning, and strategic importance of Google’s Pixel 10A release....
Analog Devices Q1 FY 2026 Broad-Based Recovery with AI Data Center Upside
February 20, 2026

Analog Devices Q1 FY 2026: Broad-Based Recovery with AI Data Center Upside

Brendan Burke, Research Director at Futurum, analyzes Analog Devices’ Q1 FY 2026 earnings, highlighting Industrial and Communications momentum, AI data center power/optics growth, pricing cadence, and a stronger second-half setup....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.