UPS Investment in EVs Signals Inflection Point for Automotive Category

Amid a flurry of anticipated earnings reports from some of the world’s most successful technology companies this month, business services and delivery giant UPS signalled this week that its future would be increasingly dependent on EVs (Electric and Electrified Vehicles). Two announcements in particular caught my eye: 

The first is the announcement of a pilot program in which Alphabet’s Waymo will provide UPS with autonomous versions of the Chrysler Pacifica minivan to shuttle packages in Phoenix and Tempe Arizona. While the vehicles will be manned by human drivers (presumably for safety and liability reasons), the pilot program will help UPS assess the viability of parcel pickup and delivery between stores and distribution hubs by way of autonomous vehicles. Neither company is new to the concept. Waymo is already developing autonomous systems for passenger vehicles and tractor trailers. UPS, for its part, has been transporting parcels between Tucson and Phoenix Arizona since mid 2019 in autonomous trucks developed by a startup named TuSimple (which UPS reportedly has a stake in).

The second announcement is that UPS will be purchasing 10,000 electric delivery vans from UK-based Arrival over the next 4 years. Between that order and a recent $110 million investment from Kia and Hyundai, Arrival is quickly establishing itself as one of the hottest autonomous vehicle system companies in Europe.

These two announcements by UPS highlight an accelerating shift towards mainstream adoption of EVs both from consumers and commercial operators (like UPS). Improvements in charging and battery performance, autonomous capabilities, and increasingly more attractive costs of ownership are driving EVs (no pun intended) towards an inflection point: In 2017, only 1 million EVs were on the road globally. That number doubled to 2 million in 2018, and is expected to reach 4 million in 2020. Based on current projections, the world could see 20 million EVs on the road by 2029. Another way to frame the rise of EVs in the next few years is to look at the place they occupy in the automotive world. Currently, EVs represent account for somewhere between 2% and 3% of the overall automotive market. By 2025, EVs could account for more than 10% of that market, and grow from $119 billion to $600 billion.

More granularly, every automotive brand has begun investing heavily in EVs: Fiat and Daimler have each announced roughly $11 billion investments in EV technology by 2023. Volkswagen is investing $30 billion in the same timeframe, and is on track to reach the 1 million EVs-produced milestone by 2024. Toyota and Volvo expect 50% of their sales to come from EVs by 2025. BMW came to the space late and only expects to generate 15%-25% of sales from EVs by 2025, but plans to have 25 different EVs on is roster by 2023. Tesla, for its part, just announced production of its electric truck, followed by Ford announcing an EV version of its legendary F150 in 2022. And that isn’t accounting for commercial vehicles and vehicles designed specifically for IIoT applications.

Note that EV growth also means a new wave of growth for parts suppliers, software companies, and major chipmakers like Nvidia, Qualcomm, Intel, and NXP (which are investing heavily in connected and autonomous vehicles, many of which will naturally be EVs), but also more narrowly specialized chipmakers like TE Connectivity, Maxim Integrated Products, and Analog Devices

Author Information

Olivier Blanchard

Olivier Blanchard is Research Director, Intelligent Devices. He covers edge semiconductors and intelligent AI-capable devices for Futurum. In addition to having co-authored several books about digital transformation and AI with Futurum Group CEO Daniel Newman, Blanchard brings considerable experience demystifying new and emerging technologies, advising clients on how best to future-proof their organizations, and helping maximize the positive impacts of technology disruption while mitigating their potentially negative effects. Follow his extended analysis on X and LinkedIn.

Related Insights
Silicon Labs Q2 FY 2026 IoT Recovery Builds Momentum for Series 3 Platform
August 13, 2026

Silicon Labs Q2 FY 2026: IoT Recovery Builds Momentum for Series 3 Platform

Brendan Burke, Research Director at Futurum, analyzes Silicon Labs' Q2 FY 2026 earnings, focusing on sequential margin gains, the 22nm Series 3 up-market pivot, multi-protocol strategy, edge AI, and the...
From Blaize to NVIDIA: Why Is AI Infrastructure Converging on Indonesia?
August 13, 2026

From Blaize to NVIDIA: Why Is AI Infrastructure Converging on Indonesia?

Brendan Burke, Research Director at Futurum, shares his insights on 100 days that put Blaize, CoreWeave, NVIDIA, Nokia, Firmus, and Indosat on Indonesia's sovereign AI map, and the generation-plus-distribution model...
Intuit's AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?
August 13, 2026

Intuit’s AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?

Intuit's Summer 2026 Enterprise Suite embeds generative AI and industry-specific workflows, positioning itself as the AI-native alternative to traditional ERP vendors for mid-market dominance....
NXP Breaks Ground in Malaysia: Is Internal Test a Moat for Edge AI Margins?
August 13, 2026

NXP Breaks Ground in Malaysia: Is Internal Test a Moat for Edge AI Margins?

NXP's 500,000-square-foot Malaysia expansion doubles internal test capacity, enabling DDR memory validation that differentiates i.MX processors and protects margins in the competitive edge AI market....
FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs
August 13, 2026

FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs

Global Finance named FIS the World's Best Treasury Management Software in 2026, validating its leadership as enterprises prioritize AI integration and faster implementation timelines in financial software solutions....
Adyen's H1 2026 Results Highlight Strategic Growth and Market Positioning
August 13, 2026

Adyen’s H1 2026 Results Highlight Strategic Growth and Market Positioning

Adyen's H1 2026 results reveal how its unified commerce platform capitalizes on enterprise software market acceleration, with spending projected to reach $423.6B by 2031 at 12.2% CAGR....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.