The Six Five On The Road with Qualcomm CEO Cristiano Amon at Snapdragon Summit 2022

The Six Five On The Road at #SnapdragonSummit 2022. Hosts Patrick Moorhead and Daniel Newman sit down with Cristiano Amon, President & CEO, of Qualcomm, for the first of many conversations at the #SnapdragonSummit. Their conversation covers:

  • Intelligence at the #edge and what Qualcomm is doing to further innovation
  • Qualcomm’s technology roadmap and the end market opportunities
  • The future of #ADAS, #AR, #VR, and #IoT
  • The evolution and strength of the #Snapdragon brand

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Patrick Moorhead: Hi, this is Pat Moorhead. We are live here in Maui at Qualcomm Snapdragon Summit. Listen, somebody had to do it, somebody on the team, so it might as well be Daniel Newman and I. Daniel, how are you my friend?

Daniel Newman: Doing great. Yeah, this is one of those, life doesn’t suck moments here.

Patrick Moorhead: It is. It is.

Daniel Newman: Cool technology, great weather. Yeah, we left Austin, it got cold.

Patrick Moorhead: I know.

Daniel Newman: And I think that was the world’s way of telling us that we need to go get some Snapdragon in our lives.

Patrick Moorhead: Well possibly even move these six five headquarters to Maui, but we’ll see. No, we love the Snapdragon Summit. This is the fifth one and I think I like this better in Maui than the first one in New York. But they’re all good because essentially we see the future of smartphone and all other kinds of markets future. But we have a special guest on right now, Cristiano Amon, how you doing my friend?

Cristiano Amon: Very good, good to see both of you. Welcome to Tech Summit.

Patrick Moorhead: Gosh, it’s great to be here. You’ve had quite a year. Whether it’s automotive, whether it’s diversification, whether it’s premium android, all your expansion plans, things seem to be going great. But I have to tell you, this is the signature event, the Snapdragon Summit.

Cristiano Amon: Oh we’re so proud of it. And by the way, I often hear this comment actually some of our partners say, “How come we didn’t get an invitation?” And I feel it actually became an event that people look forward to find out what innovation is coming to mobile? I think the mobile market, it’s such an incredible market, smartphone our most beloved device. And we are always going to be working hard to drive the pace of innovation wireless and Snapdragon Summit is the place to tell the story.

Patrick Moorhead: Yes.

Daniel Newman: Let’s just say your friends, your peers, other companies, this event, how many of our AR friends are like, “Oh you’re going to that Hawaii event?”

Patrick Moorhead: Like, “Yes we are.”

Daniel Newman: They’re like, “Who can you talk to at our company to get our event? Get us out of Vegas. Get us out of Orlando. Let’s get to…”

Patrick Moorhead: What was such a smart move because I saw it as a… First of all, you have a very diversified global business. And if I look at the map, if I look at Hawaii and I look at all parts of Asia, the United States, but the Europeans love to come to Hawaii. But it was a real point and I think relationships matter in this business too. And I remember five years ago, well four years ago was your first one in Hawaii. I just remember the proximity and the relationships that were created and the bonds that were created. You remember what was happening with the company four years ago. We all do and it was a very interesting time. But we are here, we are now and it’s big. We’re a day after launch and you launched some incredible stuff. So Daniel, we got to dive in here.

Daniel Newman: Yeah, we do, we do. It’s always good to reflect with CA though.

Patrick Moorhead: For sure.

Daniel Newman: Let’s talk about something that I know has becoming near and dear. I’ve seen you at Mobile World Conference, at Mobile World Congress. I’ve seen you on the stage at your automotive day and you keep talking about the connected intelligent edge. This is something you’ve really been hammering home and I think a lot of people wonder, of course the devices are at the edge, but this seems to becoming really core to your strategy. Cristiano, talk a little bit about your vision at the edge and why this is such a topic that you keep repeating no matter what industry, no matter what part of your technology stack you’re talking about the edge.

Cristiano Amon: Absolutely. By the way, this is actually now core and center of where the company’s going. The way I will, I like to describe this and which is Qualcomm, we have been for many, many years, probably one of the most focused technologists in my conductor companies in mobile. We started with mobile, mobile had defined us. We’ve been at every single generation of wireless. And the smartphone is really incredible device when you think about it, is the computing platform of today’s, the largest development platform ever created by mankind. And the smartphone is an incredibly challenging device for technology development. Actually, if you are not good in technology, you eventually get out of this business

Patrick Moorhead: And I think we’ve seen a lot do that.

Cristiano Amon: Because just think as an example, it’s not too long ago, we’re talking about having a hundred kilobits of data. Now you have to do same speed as fiber optics over the radio. You have to have incredible computing power to run most complex console games. You have to have an ability to do inference. You have a very tiny area for you to get light and you have to have a camera that is better than SLR. And all of this in a very tiny device with a battery and nobody will compromise battery life. What happened with the company is we develop technology and actually because of the phone we end up becoming a CPU company, a digital signal processor company, a GPU company, an AI company. Even signal processor company and so forth. We realize there is another end market for this technology. So we really changing the company from a company that was a wireless communication company into a connected processor company to basically connect everything.

And it’s easy to see that the most natural is the car is becoming a connected computer on wheels. The car matters about power consumption. You need to have a lot of computational power, you need to deal with sensors, you need to be cloud connected. So we could bring our technology there and then think about every other device regardless of the vertical, whether it is industrial, whether it’s retail, healthcare. And that is where the new strategy the company is. So you can talk about silicon in the data center, but everything outside the data center that we call the edge, you’re going to find Qualcomm technology there and that’s where we’re going. And with that we’ve been diversifying the company and that’s how we’ve been growing in segments. We call the auto revenue stream as well as IOT revenue stream.

Patrick Moorhead: From a strategic standpoint, I like it. First of all, it goes with history, which is if you look at the last 50 years of IT, it’s like an accordion. We come together, we aggregate and we disaggregate. And right now we’re in a period of disaggregation and a lot of what’s happening is on the edge, we’re putting more compute, we are putting storage, we’re putting connectivity. And it’s not just one edge, four or five levels of the edge that’s intelligently working together as a team and connecting with the big data centers and the big cloud. So I want to hit you on specifics here. Specific opportunities in commercial and consumer. What are some of these big opportunities and how are you improving the experiences?

Cristiano Amon: So if we go back and say, “Okay, so as you apply this strategy that we just talk about it, what are the key big opportunities for us and where do we place them?” So I mentioned briefly Alto. Alto, it’s really was the bright spot of everything we’ve been doing in a very short period of time. I think we put together the Snapdragon Digital Chassis really resonate with the industry. It became well-accepted as the open compute horizontal platform for the industry. And it comes from the simplicity of people that have a car, buy a little holder and put their phone in the dashboard, that tells you our technology can go in there. And I think with that is what we’ve been doing, connecting the car to the cloud, the digital cockpit, additional autonomy. And now we’re talking about quarter cloud service platform and so more. The other ones, the other big opportunities we see in the consumer IOT space, next generation PCs and virtual reality, augmented reality.

We’re still with the beginning of that ramp [inaudible 00:08:20], regardless whether you’re positive or negative of the Metaverse. Whether the Metaverse a good or bad word, I’m going to tell you. The merger of physical and digital spaces is going to happen, period. So that then the other one that we see is this opportunity that became available to us. And I’ll take a moment to explain, broadband is imperative. Everything is going to be cloud connected. And we saw that even how we dealt with the pandemic. So when you think about fixed broadband, you had three options. You have copper, you have hybrid fiber coax, and you have fiber optics. Well, coax is a United States phenomena. The rest of the world doesn’t have much cable. So you down to copper and fiber, copper cannot help build a gigabit society. So the other alternative to fiber is 5G, fix or wireless.

And that business is on fire. And we see that-

Patrick Moorhead: Absolutely on fire.

Cristiano Amon: … that’s a huge opportunity. We’re just at the beginning of that. You see now India just had a successful 5G auction and talking about a hundred million households that will be connected with broadband to 5G. So that’s the other big opportunity. And the last one, it’s hard to describe but it’s very meaningful, which is what we’re doing in what we call the industrial part of IOT. And we can talk for hours for each vertical, but I’m going to give you some examples so you’ll be able to understand what is the role that we play.

Think about retail, so through the pandemic it became very clear that every brick and mortar store you have to go on top and add an e-commerce business. So that changes, that changes what’s the role of the associate? The associate gets a shopping list, needs to go to the store and put in the bag and ship it to you, have handheld devices that allow that type of service to happen. Smart cameras, looking at the shelf in real time and telling what’s the inventory that you can sell online to also somebody at the store. And there’s a countless list. And that’s all about taking this technology of computing intelligence and connectivity everywhere.

Patrick Moorhead: Great example.

Daniel Newman: So you jumped, I was going to ask you all about the end markets because I think that’s probably one of the things that people really want to connect the dots. Cristiano, they’re trying to connect the dots of,” Hey, okay Qualcomm, the company that’s known for devices is now becoming known for more things.” And we’ll talk about metaverse, we’re going to actually hit you up on that in a bit. We’ll hit you up on automotive. So you’re being known more, now you’re starting to apply the markets themselves. You mentioned retail as a great example. How much do you see Qualcomm proliferating into these other markets? Is this something that you think is going to be a bit of a contagion in the sense of it’s going to go everywhere and is that driven by the edge as you said, or what is going to drive that to get Qualcomms adoption rates up in these other end markets?

Cristiano Amon: Yes. So I will answer your question then with something simple. When the pandemic happened, that was a couple years ago. Immediately people want to connect their people, but the next thing they wanted to do is to connect their assets. Because they needed to know where their assets are, connect their assets. So there’s this big trend happening at pretty much every industry, no exception, that you go to things and you make them intelligence, you make them run an OS. You have connectivity and you have data that goes back to the data center for telemetry, for analytics and all of that. That’s happening everywhere. And we do see different verticals going faster than others. If you ask me today, the biggest one for us is retail.

Then we see manufacturing and energy. Energy is huge because you see all those companies making net zero commitments and they needed to bring intelligence to even how they manage a simple thing which is an HD vac on a building or the big box of energy distribution, the building. So we’re going there, but I think there’s a contagion, and I’ll give an example. I think when first talk actually go back to the very first Tech Summit, I could count my customers in the phone industry in one hand. When we think about our industrial IOT now we’re north of 15,000 customers. And I think that shows the potential of really spreading. I think that’s pointed, we’re still at the beginning. That’s probably the biggest component of this new SAM that we have for Qualcomm is industrial IOT.

Patrick Moorhead: Yeah, when I look at the greenfield opportunities are clear in the industrial IOT, but most of this business is brownfield opportunities, with retrofits. Whether it’s warehouses, energy, manufacturing, we have just started because unlike when people said there were board decrees that said, “Hey, we’re going to the cloud, I don’t want to spend another dime On-Prem.” But the board isn’t asking for, “Hey get me an IIOT project, I want to reduce our carbon footprint, I want to reduce energy.” I think we’re falling to the point where these projects are good for business and good for the environment. Think some of the earlier things that we’re trying to drive it, its environment, environment, environment kind of fell on deaf ears. But it has to be good for economics as well. And I expect that to have rapid growth in the next three to five years.

Cristiano Amon: Absolutely. And we’re betting on it.

Patrick Moorhead: You have a lot of different technologies, you’re known for connectivity and you’re one of the only companies in the world that still does research that’s looking out five and 10 years. Everybody does development. Not everybody has research. Qualcomm is a company that brings the two together. Outside of connectivity, what are some of the innovations that you’re investing in to go after these opportunities?

Cristiano Amon: Oh, I love talking about this. Okay, so I’ll just give you, I’m probably going to tell you something today that most people don’t know about it. And it goes back to that conversation about we are a company that we first think about the problem needs to be solved, then we’re going to research the technologies. As an example, we realized we needed to get into compute because when we did the 3G and EVDO and we’re doing some of the research that led to LTE. We’ll realize if I bring broadband to a phone, the phone needs to be a computer. And how are you going to fit all of that computational capabilities in today’s processing was now possible. We need to develop a lot of new things. So as an example, you probably today, most people look at an absolute second nature that you’re going to stream something whether it’s your television, you’re going to have a streaming of Netflix or YouTube TV.

Some of the Kodaks that enables Netflix and Apple and all of those different things, it was Qualcomm inventions in terms of video compression in Kodaks for streaming. So Qualcomm has maintained its ability to invest in research beyond connectivity. We still do it. We’re already working on our 6G, we even licensed already. And we also have been doing a lot of things on AI, on computing. I’ll give you a hint of something that will be coming. When you have all those different things connected, think about cars, all of the things, all the cars are connected when you zoom out now you have a network of course and you have things like federated learning, one car learning one thing, teaches another car. So there’s a lot of opportunities for innovation as we go to compute and as we go to the intelligent edge and we’re going to be continue doing that.

Daniel Newman: I am excited. Yeah, let’s hit them up a little bit on the summit itself. And it made a lot of announcements and maybe we’ll bounce through a couple of the different topics. Snapdragon 8 Gen 2, probably one of the big exciting moments that you get at Summit every year. Talk about its contribution to the overall Android ecosystem and why you see this being a bit of a game changer or a big game changer.

Cristiano Amon: Absolutely. There’s no question of course we’re very biased, but Snapdragon 8 Gen 2 defines flagship into smartphone and across all categories. But there’s one thing if you look at our announcement that is starting to look different. For example, it’s the biggest improvement to date in the amount of processing for artificial intelligence. And you started to see that, yes, we’re talking about all the features and the specs, but we also talking more and more about experiences. I think we all defining Snapdragon by the experiences and you now see AI pretty much everywhere. So some of the announcements we made, 5G AI modem with a lot of advancements in using AI, which are very significant.

It’s almost like a whole new modem upgrade that was not possible before because the use of AI. Cognitive camera with real time processing for a camera. Same thing for sound, with audio now even the ability to have new wayward. So what you started to see is the ability to get AI now embedded in each one of the experiences. And I think that’s really defining Gen 2 from gaming for camera to multimedia to collaboration, everything else. And then some new innovation, for example, we brought in and we announced micro precision AI and the ability if you’re going to do sustained inference to be able to have a 60% improvement in performance per one, which is crazy when you think about it. So that’s why I was so excited about 8 Gen 2.

Patrick Moorhead: And I like that you’re not just a bag of parts company, you show up, you have investments in software, you make investments in ecosystem to be able to convert all that goodness into experiences. And whether it’s intelligence in the camera, whether it’s in intelligence in gaming, ray tracing in gaming, are you kidding me? No, we’re not, it’s here. So I’m pretty excited about it. I remember last year at the conference you talked strategically about how you wanted to win in premium Android.

And my assessment, very quick assessment is, I think that’s going to continue into 2023, I have very high aspirations there. So let’s shift to crypto and Metaverse. We are a fair weather, what’s right attitudes, people like to jump on the bandwagon when it’s going up and we’re all excited about it. People love to poo poo it when the chips are down and right now when it comes to crypto and the Metaverse people are doing the thumbs down. I believe it is the future, it’s the question of when. What’s going to happen in VR and AR and when are things going to happen?

Cristiano Amon: Great question Pat. So we have been very bullish and we’ll continue to be, as I mentioned earlier, I think the merger of physical and digital spaces is happening. And it’s also, I think we tend to immediately think about that you’re wearing glasses, but I’ll give another example. There’s a great canvas for augmented reality in a heads up display of a car. Just the potential we’re working on, heads up, display the potential for you to overlay very important information for you as you drive. And we’re just at the beginning of that. So the reality is as you merge physical and digital spaces, if you have the computational power, the ability to access data in real time with low latency because of 5G, you can bring information that is relevant for you. Yes, there’s going to be some social aspect, some gaming aspect, but there’s going to be a big enterprise aspect as well. Think about digital twins of everything. There’s a digital twin of a car, a digital twin of your house, there’s a digital twin of yourself.

Patrick Moorhead: And that is a winning use case right now digital twins are hot.

Cristiano Amon: It’s going to change a lot of the experiences. Now bringing that down to what do we see happening and what’s the roadmap? So I think it’s fair to say that VR is starting to get scale, starting to get scale. What Meta has done, it’s now big enough that you see a lot of developers. We are yet to see China launching, but do we have a device we’re working with our ByteDance, the parent company at TikTok, it just launched. So when China get out of the extended lockdown, that ecosystem could be as big as we’d have seen here in the United States for example with Meta. So VR is getting a scale and when you get to that critical point, you have the developer ecosystem saying, “Oh there’s enough users, I’m going to invest in content because I’m going to make money.” Then we are going to go to the next phase.

The next phase is augmented reality, starting to get traction and it’s going to be different ways to implement that as a standalone device or also as a companion to your phone. I can see of a company, I’m just speculating that is going to make everything phone centric. When that happens you’re going to see a massive amount of developers thinking there’s that enough scale for AR, let’s develop our content. That’s going to also happen on the Android side. It’s going to happen for video game consoles and it’s already happening on the enterprise. What I like is some of the enterprise use case are pretty easy to understand, which is, you are working from home, there may be an environment that you want to have a multiple display and you wanted to work with access to different information.

So we can see some applications there. So I’m bullish, we’re investing on it. We think it’s going to become the next computing platform. It’s going to take time for it to be a fully immersive AR that will replace the phone. And I’ll tell you the reason it’s going to take time. There’s no longer an issue of processor and battery life and connectivity, it’s optics. If I have to build a glass that’s going to look like that with two AK displays, it’s going to be $3,000, $2,000. I think the technology on optics needs to improve, but the future is very clear. You just have to have patience and continue driving the innovation roadmap.

Daniel Newman: Yeah, listening to you, first of all, I just want to say I agree with you about the immersion. This is the thing that’s happening. There’s some questions about are we going to a digital world or do we need the digital world to come to us? I look back like what a decade now to the Pokemon GO era when suddenly people were actually having the opportunity with just a device to start to immerse themselves in an experience. You saw how rapidly it was adopted. When we ask people to sit in a dark room with a headset on with ocular, the occlusion of the eye, you start to limit the audience.

But I think if you were driving down the street in your car and you had all the data and information around you that was surrounded you, I think all of a sudden you start to go, “Oh that’s an application. I can see the store, I can see where I can park my car. I could see the safest and shortest route and I never have to pick my head up.” Just one more point because I’m getting a long point to get to a question is, if we can get our heads back up Cristiano in society, I think that’s a big win. How can AR paired with our device get us to go back out into the world and see each other and have digital and physical interactions that aren’t so distracted? I think that could be a huge win.

Cristiano Amon: I totally agree.

Daniel Newman: So cars, you were talking about cars, use that as an example. We were at your automotive day, 11 billion in design pipeline ads in a quarter. 30 billion, literally came out of nowhere, surprised the whole industry. And now partnership after partnership, a new one with it Reno last week. I know Snapdragon Auto isn’t here, but it is now Snapdragon so we’re going to ask you about Ride. Where are we going with this? The momentum is there, what’s next?

Cristiano Amon: Yes. So I’ll tell you a little bit about where Ride is going and then some of the incredible opportunities we still have ahead of us. So Ride is a very unique concept and I think we put all the assets together, the Arriver for acquisition was a very important one and we have… But it’s not only about the Arriver for acquisition, it’s about that we develop a scalable harder platform. We have from Arriver, proven safety computer vision stack, that’s for a computer vision SOC, which is a front facing 360 camera. But there is another thing which is our BMW partnership. I think not a lot of people understood that, but the BMW partnership for the SOC and the stack that goes into the drive policy we’re jointly developing with BMW and that I can take to all other OEMs and the ability is to gain scale.

What is unique about Ride, we came up with a concept that is, I would describe it like this. People talk about autonomy and robotaxi. The problem is the market for robotaxi is question mark. However, assisted driving when you’re behind the wheel, I think that the market for that should be a hundred percent attached. Why is not the same way the airbags and ABS brakes and I think it’s going to be like that. So we develop a platform that could scale, that could scale from a premium car to an entry level car. Even in some cases with our flex architecture, which we announced over there, we can do combine the Snapdragon Ride with the digital cockpit. That is really resonating well. And I think what you’re going to see is more and more automakers that are today working with Qualcomm on the Snapdragon Digital Cockpit and the Snapdragon Cart Cloud basically saying we’re just going to bring ADAS as well.

Now where we’re going beyond that, we’re going to have some interesting demonstrations at CES. I hope you guys will be there.

Daniel Newman: We’ll see you there, yes.

Cristiano Amon: But we see also an interesting opportunity for two wheels, which is also a very big market. Just think about outside the United States, so United States also, but is not as popular as other countries. Most delivery, whether there is delivery of food or anything else is done on motorcycles. There’s a huge opportunity on two wheels as well. And I think there’s a software defined vehicle opportunity as the architecture changes. So we’re in the automotive business to stay.

Patrick Moorhead: Oh, I think I heard a few hints there for CES and I was in New York at your investor day and did put up a slide that said, “Hey, we’re not saying making any commitments here, but this is also transportation. Stay tuned.” So that’s fun stuff. No, I hope we have to have a future safety, a future safer automobiles and two wheel vehicles, The fact that we’re not there sooner is odd because seat belts and airbags, you’re right, we would save lives and protect more people. Let’s move on to Snapdragon. We’re getting back to Snap, actually it’s all Snapdragon. What am I talking about, snapdragon Ride. But in the IOT space, we talked a little bit about it. Most people when they think of Snapdragon, they think of consumer IOT. Question for you is what are you doing in the commercial IOT space? Talked a little bit about kind of bigger picture, but what about some of the technologies here for this you announced yesterday.

Cristiano Amon: So, with the Snapdragon product and the Snapdragon brand and experiences, one thing that we’re seeing a lot of traction in commercial and we’re very happy about that. And we like the design traction. I even mentioned in the earnings call is with commercial laptops. And I think that what I like to talk about PCs, if we go back several years ago, maybe when the first Tech Summit that we said we’re going to bring stamp track into PCs. We’re talking about wouldn’t it be great if you are connected? But the conversation change because the future of work change. The conversation is about how good is my collaboration experience? Can I use AI? Can I use on demand computing? Do I have the best possible camera for that communications experience on the PC? Can I do hybrid computing because you can’t move a workstation around from between the office and the home. So that create a whole new opportunity. And I think we’re super focused and enable commercial laptops and we are going to see hopefully inflection point from the company in 24.

Patrick Moorhead: Yeah, I saw some interesting stuff from Microsoft a few weeks ago where they added some special features to the Snapdragon platform on Windows that only Snapdragon has. How about that?

Cristiano Amon: And some of those demos are really incredible because all of us, they have to, for example, the one that I really like is the noise canceling one. Because for example, my dog participated in a number of product councils in other important meetings at Qualcomm. If I’m working from home, I think the ability to have that experience just focus on you, mute all background noise is really, it’s game changing for a lot of enterprises

Daniel Newman: Make that ubiquitous add in things like the language translation. You’re building an AI, all of a sudden you’ve just brought the whole world, made it really close together. By the way, some point you stick on the headsets and you put it all together and we’re creating this really immersive collaboration.

Cristiano Amon: It’s going to happen.

Daniel Newman: It is absolutely going to happen.

Cristiano Amon: It’s going to happen.

Daniel Newman: And the question is, is this something Qualcomm can lead the way? And clearly we believe it’s something that you have all the right parts and pieces, Cristiano. We’re about to wrap up by the way. I’m so glad he brought up the PC.

Patrick Moorhead: I know.

Daniel Newman: Because I was wondering if we were going to get there. This is going to be really fun to watch, you guys enter this space. We’ve done some research, we both worked with that team a little bit and seeing just how much you can make an impact. I love seeing three really strong players in that space. So obviously there’s a little more than three, but you’re a new one and you’re adding to the space. So let’s wrap up here. Kind of a quick question. What is the opportunity that you, you’d like to see? Snapdragon Summit, strong, Snapdragon, lots of great announcements. What’s the opportunity for improvement that you want to share with the market? What do you see as the next big opportunity?

Cristiano Amon: We believe fully in the conversions between mobile and every other industry. I think this conversation on a PC is about mobile conversion with PC. We see mobile gaming as the fastest gaming and with the conversions, you’re just going to have a developer developing a game and once, and you just look at the size of the market when you have the mobile industry. Same thing when you started to think about the next computing platform. So for us, I’ll go back to what I said the very beginning. One of the biggest opportunity in our mission in our company right now is to make everything connected and intelligent. And we’re just going to come with Snapdragon at the very center and we’re going to take that technology everywhere and that’s what we’re doing right now.

Patrick Moorhead: No, I love it. It’s been great to watch. Cristiano, we’re going to wrap here. It’s been great talking with you. Thank you so much. Congratulations on the success you’ve had since you’ve assumed the role of CEO.

Cristiano Amon: Thank you.

Patrick Moorhead: The diversification strategy was a tall order. There were a lot of doubters, but you are now showing that you’re executing to that and growing these businesses left and right. I’m personally most excited about Qualcomm and automotive in the PC market. I love the smartphone market, but I love growth and I like shaking it up. ORAN is an interesting space as well in the future. So thanks for your time and I hope you’ll give us an update next time on the show.

Cristiano Amon: Absolutely love talking to both of you and very happy to be here.

Patrick Moorhead: Thanks.

Daniel Newman: All right, well thanks everybody for tuning in. We are here at the Snapdragon Summit in Maui. Join here by Cristiano Amon, CEO of Qualcomm. But for this one, it’s time to say goodbye. Hit that subscribe button, check out all nine of the episodes that we did here at the show. Lots of great announcements, exciting stuff. But for now we got to say goodbye. So thanks for tuning in.


Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


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The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover SmartSheet’s use of Amazon Q to power its @AskMe chatbot, and discuss how the implementation should serve as a model for other companies seeking to deploy a gen AI chatbot.