Menu

The Future of the Consumer Products Industry – The SAP Industry Cloud Series – Futurum Tech Podcast Interview Series

On this special episode of the Futurum Tech Podcast – Interview Series I am joined by David Dobson, Global Industry Director Retail, Hospitality, & Consumer Goods at Intel and John Buckley, Consumer Products Industry Advisor for SAP. This is the second episode in a new series — done in partnership with SAP and Intel — where I will be speaking with advisors and executives across seven different industries on the state of their industry and how SAP Industry Cloud powered by Intel technology plays a vital role in the future.

The Future of the Consumer Products Industry

In our conversation we discussed the following:

  • The top areas CPG companies must be focused on to win 2021
  • Some of the biggest obstacles companies are facing today that could impact 2022
  • How consumer products companies are leveraging technology in new ways
  • What the future of the industry looks like for the next 3 to 5 years.

The consumer products industry has experienced huge shifts in the last decade thanks to the recession, the rise of eCommerce and the global events of 2020. My conversation with David and John explores these changes and a little bit more. It’s definitely one you don’t want to miss.

If you’d like to learn more about the industry cloud and the Intelligent Enterprise strategy, be sure to check out our research brief: Transforming to an Intelligent Enterprise is Table Stakes for the Consumer Products Industry

Listen to my interview with David and John on your favorite streaming platform here:

Disclaimer: The Futurum Tech Webcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

 

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Salesforce’s Slackbot Goes GA - Is This the Real Test for Agentforce
January 15, 2026

Salesforce’s Slackbot Goes GA – Is This the Real Test for Agentforce?

Keith Kirkpatrick, Research Director at Futurum, examines Slackbot general availability and how Salesforce is operationalizing Agentforce 360 by embedding a permissioned, context-aware AI agent directly into Slack workflows....
Salesforce’s Agentic Enterprise Push Highlights the Role of Context
January 15, 2026

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...
Will Google Gemini Enterprise for Customer Experience Deliver Context?
January 13, 2026

Will Google Gemini Enterprise for Customer Experience Deliver Context?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into Google’s Gemini Enterprise for Customer Experience, and discusses the core guardrails and capabilities required to drive adoption by customers....
SAP Positions AI as a Core Retail Operating Layer at NRF 2026
January 13, 2026

SAP Positions AI as a Core Retail Operating Layer at NRF 2026

Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency...
CIO Take Smartsheet's Intelligent Work Management as a Strategic Execution Platform
December 22, 2025

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Dion Hinchcliffe analyzes Smartsheet’s Intelligent Work Management announcements from a CIO lens—what’s real about agentic AI for execution at scale, what’s risky, and what to validate before standardizing....
Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth
December 22, 2025

Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth?

Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.