SAS Global Forum 2019 Event Recap—Innovation to Improve Decision-Making

SAS Global Forum 2019 Event Recap—Innovation to Improve Decision-Making

SAS Global Forum 2019 Event Recap

I attended the SAS Global Forum 2019 event in Dallas this past week. Below is a press release announcing the latest SAS Platform release features, which are billed as innovation to help improve decision-making.

The Latest SAS Platform Release Features Innovation to Help Improve Decision-Making

SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS® Platform delivers additional innovation in Artificial Intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI. Read the full press release here.

What Does a $1Bn Investment in Artificial Intelligence Yield as an ROI?

What does a $1 billion investment in artificial intelligence yield as an ROI? Quite a lot. At the SAS Global Forum event in Dallas, SAS put on what seemed at times to be a clinic in how to leverage AI to address real world problems with an eye toward simplicity and ease of use.

Observations from the SAS Global Forum 2019

The following are a few observations from my time at the SAS Global Forum event, speaking with both SAS executives and their clients.

First off, the firm has managed to inject its AI technologies widely throughout its product portfolio. From some really impressive computer vision to NLP and predictive analytics, it’s clear that the company has focused not on proof-of-concept initiatives but rather on enabling enterprises to address real-world problems. And while the focus of the event was clearly AI, the firm is still underselling itself.

Second, there were two common themes that flowed through many of the products and offerings: Risk management and data visualization. As we generate, and analyze for insights, an increasing volume of data, presenting insights in a format that is easy to digest and understand is paramount. And that’s exactly what SAS has done.

This also speaks to the former theme, by minimizing the risks associated with assessing data-driven insights. The core risk theme was focused on leveraging machine learning and predictive analytics to inform through suggestions that enhance user data. This utilized an approach that seemed a lot like error correction. For example: Analyzing historical data and patterns, as well as historical user accuracy to suggest adjustments to planning and forecasting entries. Simple, but a nice touch.

What’s Next?

The SAS Global Forum 2019 event provided much to think about, but SAS does have a way to go. The core engines are in place, even if the engines are highly vertical at this point.

Moving forward, I’d like to see more application of these tools into different verticals. For example, some of the machine learning and analytics tools for medical application could be transformed to other industries, such as banking, insurance, and investment sectors.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice. 

Check out some of my recent articles:

AWS Blockchain-as-a-Service: Blockchain Without the Overhead

Nutanix Delivers Karbon Kubernetes For the Enterprise

Author Information

Fred studied engineering and music at Syracuse University. A frequent author and speaker, Fred has served as a guest lecturer at the George Mason University School of Business (Porter: Information Systems and Operations Management), keynoted the Colombian Associación Nacional De Empressarios Sourcing Summit, served as an executive committee member of the Intellifest International Conference on Reasoning (AI) Technologies, and has spoken at #SxSW on trust in the digital economy.

His analysis and commentary have appeared through venues such as Cheddar TV, Adotas, CNN, Social Media Today, Seeking Alpha, Talk Markets, and Network World (IDG).

Related Insights
Adobe's CEO Succession Bets on Agentic AI and CX Dominance
September 4, 2026

Adobe’s CEO Succession Bets on Agentic AI and CX Dominance

Keith Kirkpatrick, Vice President & Research Director at Futurum, analyzes how Adobe's CEO succession positions the company to capitalize on surging enterprise demand for agentic AI and customer experience orchestration....
Raiz Federal Credit Union's ROI Case Makes the Argument for Platform Consolidation
September 4, 2026

Raiz Federal Credit Union’s ROI Case Makes the Argument for Platform Consolidation

Raiz Federal Credit Union's expansion to Alkami's platform cut account opening from 9 days to 4 minutes and boosted digital engagement 63%, demonstrating platform consolidation's ROI and why enterprises prioritize...
Thales-KSSL Rocket Deal: A Sovereign-Security Signal for Cyber Buyers
September 4, 2026

Thales-KSSL Rocket Deal: A Sovereign-Security Signal for Cyber Buyers

Thales and Kalyani Strategic Systems Limited's September 2026 alliance signals durable sovereign-security commitment to government and defence buyers, combining indigenous 70-mm rocket production with cyber-physical threat convergence capabilities....
Abridge's 4,000-Clinician Expansion Proves AI ROI Compounds With Use
September 3, 2026

Abridge’s 4,000-Clinician Expansion Proves AI ROI Compounds With Use

WashU Medicine and BJC Health expanded Abridge to 4,000 clinicians after pilot data proved AI ROI compounds over time, with documentation savings growing from 8% to 15% and after-hours reductions...
MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation
August 29, 2026

MANTECH Bets on AI-Native CTO to Lead Defense IT Transformation

MANTECH promoted Brandy Durham to CTO as part of a C-suite restructuring adding innovation and cyber leadership roles, positioning the defense IT contractor as AI-first amid forecasted cybersecurity market growth...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.