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Samsung Unpacked

Samsung Unpacked

The Six Five team discusses Samsung Unpacked.

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Patrick Moorhead: I went to Samsung Unpacked where we saw the new S25 and Galaxy AI brought out. And that was an incredible… I felt like it was an incredible good use of time on a lot of different angles. So in a very similar fashion that we saw the AI PC rolled out at CES, we saw the AI smartphone, the first generation AI smartphone roll out and be brought to you by Samsung. And like the AI PC, most of the AI-ness or a good part of it is brought to you by the cloud. And in this case, it’s brought to you by Google Cloud.

The really good news, what I really liked about what Samsung rolled out is it showed clear on-device AI where it’s hitting that Qualcomm NPU to be able to do… And a great example of it was real time translation. So Dan, let’s say you speak Spanish and I speak English, we’re having a phone call and it is automatically translating that into your language of choice. Now, Google attempted this about five years ago with a little headphone, and it just never worked. And the other thing that was cool was kind of the real time messaging that was used where you can use multilingual. And I also like the ability to maybe make something more professional, or be more funny, or talk like a pirate. I think those types of viral things exactly, will get used all day long.

And we also saw AI move over into photography, generative AI move over into photography. And I believe this is leveraging Google technology where you can erase shadows, erase reflections, where it’s actually asking you what it recommends you do, as opposed to you having to go in and move a bunch of settings out, or there to just be, I’ll call it auto-magic. There’s also a feature that was integrated from Google called, circle to search. So imagine taking out your pen and no matter what contents you’re looking at, you will circle it on the screen. You can do that with a pen, which is really good for Samsung devices as you know, but also with your finger, it gives you an instant generative AI type of bard response. And what it does is it essentially takes two or three steps out of the process that you would normally go about, try to get insights on kind of what you’re looking at, whether it’s text, whether it’s a video or whether it’s a photo.

So more Samsung on-device stuff was AI and notes. So pen to text, transcripts and summaries of those notes, which I just thought was really, really solid. So yeah, it’s interesting. Probably one of my favorite tweets out there or pieces of content, which really solidifies this on-device AI is that the S25 has a toggle that says, process data only on a device. And that’s like wow, it really brings it to home and I really think it’s going to help educating, whether it’s in a smartphone or whether it’s on PC, the user interaction and the black and white lines between whether it’s on device or it’s driven out by the cloud. Final comment on this Samsung, it’s a gorgeous device. They gave me one to use. It’s titanium violet. I’d hate to put a case on this thing because it looks so incredible. So far so good, I’ve got all my data on the device. And who knows, maybe I’m going to write a review on it coming up.

Daniel Newman: So do I get one or what? Let’s see it. Do you have it with you? It’s kind of this cool lavendery color, right?

Patrick Moorhead: Yeah. I left it home. I don’t have a case on it. I don’t want to bring it around, to be honest with you, because I don’t trust myself.

Daniel Newman: Yeah, it looked great. By the way, your selfie research looked pretty good there. I saw some of that. And of course, the Qualcomm team was pretty in effect because a lot of partnership there around the newest Snapdragon platforms and the new Samsung. This is kind of the same kickback to you. I wasn’t there, so I don’t have a lot to add to this one, Pat. But the phone looks great. I saw the usual suspects of analyst folks that apparently had gotten their hands on one, all showing off. And I felt a little jealous because I get a little FOMO when I don’t get the new toys. So have your people call my people, let’s make this happen.

Patrick Moorhead: Totally. I think maybe next year, Samsung needs to have their conference, their announcement at Davos, right?

Daniel Newman: I mean, didn’t they know I was there? I mean, geez.

Patrick Moorhead: I don’t know, Dan.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


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