Analyst(s): Keith Kirkpatrick
Publication Date: June 27, 2025
What is Covered in this Article:
- Samsara announced the launch of new AI safety and recognition tools to reduce accidents and recognize safer drivers.
- The Samsara Wearable was announced, which is a connected device designed to keep frontline workers safe in any environment, with more than 1 year of battery life.
- Samsara unveils new modern commercial fleet routing and navigation capabilities to ensure compliance, reduce costs, and deliver customer satisfaction.
- Samsara releases new AI-powered maintenance tools to simplify and minimize repair activities.
The Event – Major Themes & Vendor Moves: Samsara introduced a plethora of new product launches at its 2025 Beyond conference in San Diego, which are designed to leverage AI to improve fleet and worker safety and drive operational efficiency improvements. The goal is to use AI to augment and unlock insights within the trillions of data points it collects to reduce accidents that may occur in the physical operations industries, while also reducing or streamlining repetitive tasks that can have a large impact on service, worker quality of life, and overall customer experience.
Samsara announced several new AI-powered features at Beyond that are aimed at improving fleet safety and rewarding safe driving:
- AI Multicam: Supporting a 360-degree view to reduce blind spots and support for real-time, active notification of hazards, the cameras can improve driver safety and provide historical video evidence to resolve incidents.
- Weather Intelligence: Administrators can now overlay real-time weather data pulled from the National Weather Service onto the existing dashboards to view and alert workers of imminent threats such as fire risks, heavy rain, and more.
- Safety Coaching: A new set of customizable features helps administrators with lean safety teams scale driver coaching and recognition with AI, focusing on risky driving. The AI analyzes a driver’s performance based on hard braking, harsh acceleration, weaving, etc., and automatically sends low-risk behaviors to drivers for self-coaching and escalates higher-risk events to managers.
- Revamped Driver App: The Samsara app now includes TikTok-style training videos to boost engagement and end-of-day reviews to help with driver coaching. It leverages gamification and recognition tools to reinforce positive, safe behavior.
- Samsara’s new Route Planning Offerings: The company’s new products are designed to help fleets cut costs, stay compliant, and deliver more reliably.
- Route Planning: Building on existing routing capabilities, Samsara now integrates directly with fleet operators’ sales systems to pinpoint the most efficient routes and delivery schedules for customers’ fleets. It incorporates variables such as vehicle limitations, driver compliance requirements, customer delivery windows, and traffic and weather patterns to stay within promised delivery windows and avoid unnecessary fuel usage.
- Commercial Navigation: Samsara can now directly overlay fleet-specific restrictions such as weight, height, and hazmat onto standard digital maps to provide more accurate turn-by-turn directions.
- Asset Maintenance and Visibility: Samsara introduced several new preventative maintenance features, including DVIR, Fault Code Intelligence, Automated Work Orders, and Level Monitoring, which are designed to reduce manual work and improve the accuracy of maintenance operations.
- DVIR: Now, drivers can simplify the vehicle inspection process by automatically converting inspection notes from voice to text. In turn, managers can ensure reports are properly completed by viewing drivers’ walkaround paths, the duration of the inspection, and the quality of the report photos. The platform also triggers real-time alerts for missing DVIRs, monitors FMCSA data, reviews inspection results, violations, and audits driver behavior to ensure compliance with regulations.
- Fault Code Intelligence and Automated Work Orders: Fault code intelligence automatically deciphers the codes and uses AI to create maintenance work orders. In addition, Samsara now offers AI invoice scanning to help quickly upload external vendor invoices into the platform, reducing administrative time and effort, while reducing the errors associated with manual entries.
- Level Monitoring: With level monitoring, organizations have near real-time visibility into levels across a wide range of tank types, enabling utilization and optimizing inventory.
HappyRobot Integration Now Available on the Samsara App Marketplace
Samsara announced a new partnership with HappyRobot, an AI-powered voice solution for the logistics sector, which provides human-like agentic AI to automate communications via phone, email, and text to boost efficiency and improve customer satisfaction. The solution can be used to automatically call drivers or customers to notify them of shift details or order status, to navigate phone trees, negotiate contracts with freight brokers, and even for screening, hiring, and onboarding.
New Worker Safety Device: The Samsara Wearable is a connected device that is powered by the Samsara network of millions of devices and enables quick response and protection in any environment. The use of the Samsara network for connectivity ensures battery life of more than one year. It allows workers to connect with their management teams and emergency services one click, who can immediately pinpoint their precise location and access a real-time audio recording of the situation. Additional capabilities include fall detection, proactive threat alerts to dangerous situations, and enhanced visibility of workers across the Samsara network.
Samsara Beyond 2025 – Bringing Digital Innovations to Physical Operations World
Analyst Take: One of the biggest challenges around the selection and implementation of enterprise software is the ability for vendors to clearly demonstrate that their software will play nicely with other existing software applications and platforms, and drive real-world returns on the annual investment of license fees. Indeed, according to Futurum’s 2H Enterprise Applications Decision Maker Survey of nearly 900 respondents, enterprises’ confidence in increasing budgets for enterprise applications is driven by improved integration capabilities (75%), followed by clear ROI demonstrations (66%).
Samsara is addressing these challenges with its latest flurry of applications and products. While the company is speaking about generative AI—and even agentic AI—these discussions were clearly focused on using this technology to digitally address the real-world challenges occurring in physical operating environments. This enables Samsara to point to several real-world impacts that carry financial, operational, and moral implications.
Many of Samara’s new product launches directly address worker safety and efficiency, which directly drive cost savings that can be found by reducing accidents (via lower insurance premiums, reduced lawsuits, and reductions in fines paid for safety noncompliance). Moreover, improving worker safety and convenience can improve job satisfaction, improve worker retention rates, and reduce training costs. These are key issues in industries where attracting and retaining qualified workers remains a concern.
The integration of Happy Robot’s agentic technology is also extremely interesting. At Beyond, the company showed a demo of the technology, which automatically reached out to customers to inform them of a delivery delay, placing calls to customers that featured human-like, conversational back-and-forth interactions. While the agentic technology (which leverages voice and other modalities) enables a very human-like interactive experience for handling both inbound and outbound engagements, its use also highlighted a key benefit – the agents can be deployed simultaneously to reach out to all customers at once, a task which simply was too time- and labor-intensive for most organizations to accomplish.
From a vendor perspective, Samsara’s product announcements also help position its offerings as a complete platform that can replace and augment point solutions on the market. In speaking with customers at the event, it was clear that there is a desire to simplify and consolidate tools that are used across the business, from asset tracking to driver monitoring and route planning, to handling customer and partner inquiries.
Samsara’s ability to offer a comprehensive solution sets it apart from other vendors on the market. The use of a single platform to address many of these functions reduces spending on disparate licenses and can also introduce better data hygiene, which can lead to more insights being identified across the business. That said, while most customers will still likely utilize some point solutions, Samsara’s open platform is designed to integrate with more than 300 other applications and data sources, reflecting its acknowledgement that customers need and desire the flexibility to use a variety of data sources and applications to accomplish their goals.
What to Watch:
- Other vendors may be investing in AI-enabled multicam solutions with real-time hazard detection and historical video evidence, narrowing the gap between Samsara and competitors, which will then put the focus on the accuracy and granularity of the data generated by these cameras.
- Expect to see other vendors focus on the rollout of other products with similar levels of functionality, particularly around the use of AI for automation of basic tasks and integration of data sources from both inside and outside of the organization.
- Vendors of point solutions may seek to partner with other larger transportation-management platform vendors to expand the breadth of their capabilities, and may also seek to incorporate cutting-edge AI technology to accelerate the pace of innovation.
- Expect to see vendors embrace an open ecosystem, to ensure that data from all sources can be accessed and activated in all environments, which will facilitate the generation of new insights and raise the industry’s overall technical capabilities around data, AI, and automation.
You can read the full press release highlighting the details from Samsara Beyond at the company’s website.
Disclosure: Futurum is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum as a whole.
Other insights from Futurum:
Samsara and Revvo Partner to Integrate AI-Powered Tire Management
Samsara’s Post-Earnings Drop: Understanding Market Reactions
Samsara Beyond 2024: Drowsiness Detection and Asset Tracking Innovations
Author Information
Keith Kirkpatrick is Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.