The 𝗦𝗮𝗹𝗲𝘀, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 market has reached a critical inflection point.
The new 𝘍𝘶𝘵𝘶𝘳𝘶𝘮 𝘚𝘪𝘨𝘯𝘢𝘭 𝘙𝘦𝘱𝘰𝘳𝘵 shows how platforms are evolving from siloed applications into unified, intelligent systems that manage the entire customer lifecycle, creating a single, continuous journey for customers.
This edition explores the forces reshaping front-office technology:
- The shift to a unified “single source of truth” across sales, marketing, and service
- The rise of agentic AI, enabling digital workers to autonomously handle complex workflows
- Market pressure to deliver automation, productivity, and customer experience at scale
The report showcases the vendors leading in sales, marketing, and service platforms, those poised to disrupt the market, and the innovations shaping the customer journey of tomorrow.
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Futurum Research
Futurum Research delivers forward-thinking insights on technology, business, and innovation. Content published under the Futurum Research byline incorporates both human and AI-generated information, always with editorial oversight and review from the expert Futurum Research team to ensure quality, accuracy, and relevance. All content, analysis, and opinion are based on sources and information deemed to be reliable at the time of publication.
The Futurum Group is not liable for any errors, omissions, biases, or inadequacies in the information contained herein or for any interpretations thereof. The reader is solely responsible for any decisions made or actions taken based on the information presented in this publication.
