Archives: Insights

Successful Adoption of Digital Technology Requires Visibility and Control Over Users and Actions
Keith Kirkpatrick, Research Director at The Futurum Group, covers WalkMe’s Analyst Day, which included insights around the company’s product, roadmap, go-to-market approach, and use of AI.
Daniel Newman, Chief Analyst at The Futurum Group, shares his insights on the lawsuit between the New York Times, OpenAI, and Microsoft, which serves as a harbinger of challenges and opportunities in the generative AI era.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Cloudera’s Priyank Patel for a conversation on Cloudera’s launch of their AI ecosystem, its inaugural partners, and how this will ultimately serve their customers.
New Report from Brand Experience Company DISQO Indicates CX Will Be Even More Important as Consumers Become More Budget Conscious
Sherril Hanson, Senior Analyst at The Futurum Group, provides insights into DISQO’s 2024 Consumer Trends Report, tying the results to critical CX focus areas to keep customers satisfied and loyal.
Adobe’s Groundbreaking Product Is My Best Enterprise-Focused AI Innovation for 2023
Mark Beccue, Research Director at The Futurum Group, names the winner and runners up for his 2023 AI Product of the Year.
Research from Cogito Shows a Good Portion of Consumers Still Want to Speak with a Human
Sherril Hanson of The Futurum Group digs into recent research from Cogito that points to the continued desire for human agents for customer service experiences.
Talkdesk Education Smart Service Joins Other Vertical-Focused Contact Center Solutions
Sherril Hanson, Senior Analyst at The Futurum Group, takes a look at Talkdesk’s new contact center vertical solution for higher education, Talkdesk Education Smart Service.
IBM Storage Ceph Receives New Enhancements with the Latest 7.0 Release
Mitch Lewis, Research Analyst at The Futurum Group, shares his insights on IBM Storage Ceph 7.0.
How Reckless Regulators Could Inadvertently Harm Competition
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on why pressure from antitrust regulators caused Adobe and Figma to abandon their merger deal.

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