Making Markets EP18: Quick Take on Why Retail Should Fall in Love with Qualcomm

In this Making Markets quick take, host Daniel Newman asks Qualcomm CEO Cristiano Amon why the retail industry should fall in love with Qualcomm. Cristiano’s answer explores the multiple transformations happening in retail and other industries. He goes on to emphasize that Qualcomm has one of the vastest portfolios of technology and R&D, they’re doing what is difficult, and they’re going to be everywhere.

You can grab the video here and subscribe to our YouTube channel if you’ve not yet done so.

You can also listen below or stream the audio on your favorite podcast platform — and if you’ve not yet subscribed, let’s fix that!

Disclaimer: The Making Markets podcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such. 

 

Transcript:

Daniel Newman: I always like to ask a question that provides the guests to this show, an opportunity to communicate with the markets. I say, one of the reasons I started Making Markets was all about having a format that talks to what the business media tends to miss. What the short, punchy three minute interviews don’t get to.

And in this case, in my researching Qualcomm, you’re very well supported by the institutions. They seem to understand very well that if you’re interested in mobile and 5G, and some of these emerging trends that we just talked about, that Qualcomm is one of the names you want to be behind. We’ve talked a little bit throughout the show of about the retail investor though. And that seemingly has picked up, but the affinity that some companies and some of the support that they’ve been able to get by having that massive wave of retail support and retail excitement, you seem to be in all the right areas. Why should retail really fall in love with Qualcomm?

Cristiano Amon: Look, they absolutely should. I think, well, besides how I think about it, I am biased. I think we’re an incredible investment opportunity, if you look at the number of end markets that we have right now. But the most important is, if you look off the multiple transformation that is happening in the industry, whether you now work from anywhere, you have the enterprise. The enterprise transformation, your home becomes the office. You look at how you go back to the workplace and you are going to be doing collaboration in video, all of this. The laptop that you’re going to need is not the existing one. It’s going to be the next generation laptop, and that’s what Qualcomm’s going to do. If you buy that the metaverse is going to be something big, and you are going to overlay your digital world to our physical world.

You’re going to have a digital twin. You’re going to need a device, and that’s what we are. We are the ticket to the metaverse, because you’re going to need a Qualcomm device to do that. Your phone will continue to evolve with 5G. With higher speeds, we talk about 3.5 gigabit up link. Nobody ever thought was possible to do this with cellular. You’re going to need Qualcomm to do that. So at the end of the day, we’re probably one of the companies in the tech that has one of the vastest portfolio of technology and R&D. We’re doing what is difficult, and Qualcomm’s going to be everywhere.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Intuit's AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?
August 13, 2026

Intuit’s AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?

Intuit's Summer 2026 Enterprise Suite embeds generative AI and industry-specific workflows, positioning itself as the AI-native alternative to traditional ERP vendors for mid-market dominance....
FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs
August 13, 2026

FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs

Global Finance named FIS the World's Best Treasury Management Software in 2026, validating its leadership as enterprises prioritize AI integration and faster implementation timelines in financial software solutions....
Adyen's H1 2026 Results Highlight Strategic Growth and Market Positioning
August 13, 2026

Adyen’s H1 2026 Results Highlight Strategic Growth and Market Positioning

Adyen's H1 2026 results reveal how its unified commerce platform capitalizes on enterprise software market acceleration, with spending projected to reach $423.6B by 2031 at 12.2% CAGR....
Agentic AI
August 7, 2026

Salesforce’s Agentic Enterprise Index: A Paradigm Shift in AI Deployment

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce's Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%,...
growth strategy
August 7, 2026

Freshworks Bets on FedRAMP to Crack the $102 Billion Federal IT Market

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Freshworks' FedRAMP 'In Process' designation enables it to capture federal IT market share through its AI-powered Freshservice...
DigiCert's Recognition as a Digital Trust Leader Signals Market Evolution
August 7, 2026

DigiCert’s Recognition as a Digital Trust Leader Signals Market Evolution

DigiCert earned Digital Trust Leader recognition from Frost & Sullivan for its PKI and intelligent trust infrastructure dominance, as enterprises increasingly prioritize quantum-safe encryption and machine identity management....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.