On this episode of the Six Five On The Road series at HP Imagine 2024 HP‘s Mary Fish, Senior Vice President, Print Software Platform & Solutions, joins Daniel Newman and Patrick Moorhead for a conversation on the groundbreaking innovation, HP Print AI. HP is setting a new standard in the personalized printing arena, and Mary shares insights on how this technology not only surpasses existing AI and print technologies but also how it directly addresses consumer needs.
Their discussion covers:
- The mechanics of HP Print AI and its distinguishing factors in the market
- The excitement around this innovation and its implications for users
- The role of consumer feedback in shaping HP Print AI, focusing on data security
- Future possibilities for AI integration within the print industry
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Transcript:
Patrick Moorhead: The Six Five is On the Road here at HP Imagine, here in the HP garage where innovation started. Silicon Valley started here. The whole idea of garage innovation started right here. The plaque says so on the front.
Daniel Newman: Are you feeling it?
Patrick Moorhead: I’m feeling it, Dan, and I’m really impressed with all the innovations that have come out at the show so far. We’ve got consumer. We have commercial. We have print. We have full in-room video equipment. We have printers. We have services that wrap around all them with some magic AI on top of it. Of course, personal systems.
Daniel Newman: I mean personal systems, that’s where it’s at. AI PC. I mean, look, there’s all these-
Patrick Moorhead: They got a printer too.
Daniel Newman: Oscillators and vacuum tubes in here and I want to kind of go in there and start wiring stuff up. The old audio nerd in me wants to just set up a cool, really great sounding speaker system. But man, we move fast.
Patrick Moorhead: No, we have and moving fad, we’ve talked a lot about AI and AI, whether it’s in PCs and oh by the way, in print and we’re going to talk about AI in print. I mean, we talked about this with Tuan, but let’s get the double click on HP Print AI. Welcome Mary. Six Five. We talk a lot of print here on The Six Five. Let’s talk about HP Print AI.
Mary Fish: Let’s do it. Thanks for having me.
Patrick Moorhead: How does HP Print AI work and what makes it stand out from other AI and print technologies?
Mary Fish: Yeah. So what we built was an intelligent print platform with AI capabilities that understands the print flow and how to print it best. So how do we do this? Well we understand what you’re trying to print, whether it’s an Excel document or a page or even an email. And there’s a lot that we can actually infer from that. And from our HP print language model and a contextual awareness, natural language processing, we can then provide you with the recommended layouts. And from there, our customers actually engage with our intelligent agent telling it what it thought of our feedback and making our language model more intelligent over time so that we can continue to provide you with those perfect outputs. Now in terms of how ours is different, ours is the first. We have the first intelligent print experience for home, office, and large format printing. We’re leading the way and we are redefining how the world prints and we’re really excited about that.
Patrick Moorhead: That’s great. I mean, just so I understand it, sometimes when I print a spreadsheet, I’ll miss a column and it’s like one page, but it prints like 16 pages. Does this help with that?
Mary Fish: 100%.
Patrick Moorhead: Okay.
Mary Fish: So it’s going to reconstruct your page in the most logical format for you. Moving those white spaces, page breaks, you’ve got it. It’s going to get the perfect print for you the first time and every time.
Patrick Moorhead: And then even on a web page, sometimes it’ll print out the header, then the footer. I want to print two pages and I get 27 pages and then I have to do it. Will this actually help me with that?
Mary Fish: 100%. And you’re going to be able to easily converse with it using natural language to tell it how you want it formatted if it’s not exactly right for you.
Patrick Moorhead: That’s great. So in your background, you have extensive experience, software, hardware, experienced everything. What about this personally excites you and why do you think this should excite the people listening?
Mary Fish: I mean, honestly, everything about this excites me. We are revolutionizing the way the world prints and we are providing our customers with smart, simple, and seamless experiences. And with the latest technology, we’re able to solve industry-wide problems and friction that has existed for many, many years. And so making print simple, making it collaborative, making it fun, and that’s really just the start.
Patrick Moorhead: I can give an example she cited are just like ones that have been there for decades.
Daniel Newman: Yeah.
Mary Fish: Yeah.
Patrick Moorhead: You know what I’m saying?
Mary Fish: Yeah.
Daniel Newman: Do you know many times I have to still troubleshoot wireless printers around-
Mary Fish: We’re going to fix that for you.
Daniel Newman: I mean, I know, but I’m saying we can get excited about future stuff. We talked to Tuan about being able to take a physical environment or a big drawing of an architectural and be able to scan it in.
Mary Fish: Yeah. Absolutely.
Daniel Newman: Awesome. I just want to connect. Those rare times I’m still needing to print a form or I want to take something with me really quickly, I just want it to work. So I mean, it sounds like we got both spectrums, really big innovation-
Mary Fish: We do.
Daniel Newman: And also just blocking and tackling.
Mary Fish: And I think we are starting with what I would say are some of the foundational things that you talked about from the simple setup to the actual output of printing and scanning and also the support, but we are looking at how we build those value add capabilities on top.
Daniel Newman: So this is kind of a good example of taking feedback from consumers. We’re consumers here, we’re giving you feedback, but taking examples, having it influence HP Print AI, and then of course I’d also love to hear a little bit about where does security privacy get woven into this as well because that’s another big thing is AI proliferates. Everybody’s thinking about, “Is this secure?”
Mary Fish: Yeah. I mean, I think there’s really two things in there that you said, right? Obviously we’re taking customer feedback here. So if you look at where we’re really starting with our AI roadmap, it’s with that perfect output capability. And so when we look at the data that backs that up, we know that more than 50% of all print jobs are from browsers. So we’re working on the browser first to make sure we get that perfect output. And then when we look at office printing, we know that a quarter of all print jobs are from the office and largely from Excel. And so we’re going to fix that for you the first time and every time.
Now in terms of where security fits into it, security and privacy are the cornerstone of all of our products, services, and offerings at HP. And data and transactions are secure, right? Everything from using our secure practices and standards to protocols and encryption. And we make sure of this by going through rigorous security and compliance reviews. And on top of that, we’re fully embracing our latest AI governance principles that are on our website. We’re taking this incredibly serious.
Patrick Moorhead: Yeah. I’m really glad to, I mean, I know you don’t do personal systems, you do printers, but to me if I look at the technologies that go into securing PCs and printers, I think it would help to have a PC part of the company to help on security.
Mary Fish: Absolutely. Yeah.
Patrick Moorhead: Yeah. This is good. So we talked a little bit about your philosophies of integrating AI into print. We talked about HP Print AI, a real problem solver that’s here right now. Let’s talk a little bit about the future. Where do you see AI in the future of print?
Mary Fish: Yeah. I honestly think there are endless possibilities for AI and print from scan to setup to support, but I really think that’s just the start. As I was saying, it’s really about those value-add and customer features that we can add on top. And we’re thinking about everything from workflow to enterprise solutions, marketplace integrations to creativity. We want to build it all.
Patrick Moorhead: Awesome. I love it.
Daniel Newman: Well, Mary, I want to thank you so much for spending a little time here on The Six Five with Patrick and I. Congratulations about all the success and all the announcements here at HP Imagine. Look forward to sort of tracking as analysts how it’s being adopted, how it’s being utilized, and then again, having you back soon to share more.
Mary Fish: I hope so. Cooler day though.
Patrick Moorhead: Definitely.
Mary Fish: Okay.
Patrick Moorhead: This is great.
Daniel Newman: And thank you for tuning in. We appreciate you joining us. We are here at the HP Garage in Palo Alto, California. This is where Silicon Valley began, Patrick. This is where we are talking about HP Imagine and all the innovation across the HP ecosystem. Hit that subscribe button. Join us for more, but we got to say goodbye for now. See y’all later.
Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
