The Futurum Group's Statement on Israel

Google’s Appsheet Acquisition Moves The Needle, But Just a Bit

The News: Google announced today that it is buying AppSheet, an eight-year-old no-code mobile-application-building platform. The company had raised more than $17 million on a $60 million valuation, according to PitchBook data. The companies did not share the purchase price.

With AppSheet, Google gets a simple way for companies to build mobile apps without having to write a line of code. It works by pulling data from a spreadsheet, database or form, and using the field or column names as the basis for building an app.

It is integrated with Google Cloud already integrating with Google Sheets and Google Forms, but also works with other tools, including AWS DynamoDB, Salesforce, Office 365, Box and others. Google says it will continue to support these other platforms, even after the deal closes. Read the full news piece on Tech Crunch.

Analyst Take: As Google looks to continue the growth of its productivity suite, it is unsurprising that platform investments in app development, specifically low/no code tools would be a priority. Ideally to increase business and use of Google Cloud. 

With the acquisition of Appsheet, Google is acquiring a no code platform that can enable citizen developers to streamline and automate tasks that are traditionally performed in a spreadsheet, database or form. This seamless tie between the typical data user and the development of the application should have promise for Google Productivity tools and of course this type of offering would make the company more compelling in a world that is dominated by Office.

There is an attraction for Google in such an acquisition that the tool isn’t limited to just Google’s productivity suite. Users of other cloud platforms can leverage Appsheet to build applications for other software suites from Box to Salesforce to Office 365; this enhances the Google Cloud Platform, even if it doesn’t necessarily lead to greater adoption of its Productivity Suite.

Google Needs To Get More Competitive

Google is third in the Cloud Wars, and it is by a distance from its competitors at Microsoft and Amazon. With AWS driving the pace car in IaaS and Microsoft having the lead in SaaS, Google is leaning into Platforms and the acquisition of Appsheet expands the company’s platform.

Having said that, I feel that if Google wanted to make a big splash for its play in low code/no code, the company could have gone after one of the bigger fish like Appian or Outsystems. With just 20 employees coming over at a non-disclosed transaction amount it would appear that this deal isn’t going to be turning heads of the growing community of Power Platform users.

Overall Impressions

The platform race is heating up and so is the movement toward fast app creation with low/code and no/code solutions.  Google is slowly expanding its footprint into this space and even if the AppSheet platform doesn’t make the Google Cloud Productivity Suite more attractive, the company can push the development of tools in its cloud for competitive suites from other big cloud apps including Office 365.  This is why I see this move as meaningful, but not significant. Big enough to grab a headline, but unlikely to move developers off of bigger more established platforms in the short run. But hey, maybe Google is looking longer term, and that isn’t necessarily a bad thing.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Read more analysis from Futurum Research:

Samsung XCover Pro + Microsoft Teams = Retail Workforce Innovation

Luxoft and LG Join Forces to Drive the Automotive Experience

In Depth: Jedi Award Signals Parity in the Cloud Wars?

Image Credit: AppSheet

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


Latest Insights:

Solid Quarter as the Company Focuses on Innovation and Profitable Growth
Daniel Newman and Sherril Hanson of The Futurum Group break down Twilio’s Q4 2023 earnings, which saw the company exceed its guidance with a record quarter of revenue, non-GAAP income from operations, and free cash flow.
The Six Five team discusses Cloudera Elevate 2025 SKO Event.
The Six Five team discusses Lattice Q4 FY2023 and 2023 Earnings.
The Six Five team discusses Plus AI Open Auto Platform.