Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT

The News: Google becomes the latest tech giant trying to claim a place in the booming field of “generative AI” with a $300 million investment in artificial intelligence (AI) start-up Anthropic. Read more from Financial Times.

Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT

Analyst Take: It is no surprise that Google is the latest tech giant looking to join the booming field of “generative AI.” Companies working on AI need access to cloud computing platforms to handle the giant AI models developed by groups such as Anthropic. With the $300 million deal, Google will take roughly a 10% stake in the startup. Anthropic for its part gets both a financial boost and cloud computing resources it needs. According to the New York Times, the Google deal could give Anthropic a valuation of roughly $5 billion.

Anthropic was formed in 2021 when a group of researchers led by Dario Amodei left OpenAI after a disagreement over the company’s direction. They were concerned that Microsoft’s first investment in OpenAI would set it on a more commercial path and detract from its original focus on the safety of advanced AI. Anthropic describes itself as an AI safety and research company that’s working to build reliable, interpretable, and steerable AI systems.

Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT
Image Source: Financial Times

 

“We’re partnering with Google Cloud to support the next phase of Anthropic, where we’re going to deploy our AI systems to a larger set of people,” Anthropic CEO Dario Amodei said in a statement. “This partnership gives us the cloud infrastructure performance and scale we need.”

He added, “We are eager to use the Google Cloud infrastructure to build reliable, interpretable, and steerable A.I. systems.”

OpenAI’s chatbot ChatGPT has swiftly taken over the generative AI conversation. Employees in industries ranging from marketing to education are taking advantage of the AI bot. ChatGPT can auto-generate essays, poetry, and even entire movie scripts, and amassed 100 million users just two months after it launched.

It is important to note OpenAI’s technology was only trained on data up to the end of 2021, which means it has no understanding of 2022 or 2023 so far. There are also no links to sources or references to check if the information is accurate.

Under intense pressure to compete with ChatGPT, Google announced that it’s releasing its own “experimental conversational AI” tool, called “Bard.” Google is only releasing its AI conversational technology to “trusted partners,” which it declined to name initially, but Google plans to give the public access to Bard “in the coming weeks.” So for now, the public can use Google’s conversational AI tech in its new search features that “distill complex information and multiple perspectives into easy-to-digest formats,” according to Google.

Wrapping up, these are exciting times in the “generative AI” space. With Microsoft’s investment of $10 billion in ChatGPT maker OpenAI, which is now rumored to eventually power Microsoft’s search engine Bing, it is no surprise that Google would follow suit. I will be interested to see if Bard will generate the same buzz that ChatGPT has in such a short time.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Google Bard Takes on Microsoft’s Bing ChatGPT Integration

A Wild Week as Tech Giants Microsoft and Google Reveal AI-Powered Search and Browser Integrations

AI from Microsoft, Google, IBM, Zoho Trident, GF’s GM partnership, and Elon Breaking Twitter – The Six Five Webcast

Image Credit: JCWebPros

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Agentic AI
June 9, 2026

Atos Bets Big on Microsoft Copilot: Will Secure Agentic AI Redefine Enterprise Standards?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Atos' large-scale agentic AI deployment signals accelerating enterprise adoption of autonomous AI agents across regulated sectors....
Will Pega's Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?
June 9, 2026

Will Pega’s Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega Infinity 26 eliminates unpredictable AI costs with outcome-based flat-rate pricing, reshaping enterprise automation investments....
Can Pega's Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?
June 9, 2026

Can Pega’s Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega's Customer Engagement Studio uses agentic AI to unify marketing, accelerate campaigns, and enforce governance at enterprise...
Can Samsara's Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?
June 9, 2026

Can Samsara’s Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Samsara's Connected Operations Platform is reshaping enterprise software priorities, with buyers increasingly demanding integrated, AI-driven...
Can SAP's AI-Native North Star Architecture Redefine the Autonomous Enterprise?
June 9, 2026

Can SAP’s AI-Native North Star Architecture Redefine the Autonomous Enterprise?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's AI-Native North Star Architecture uses agentic AI to embed unified intelligence, context-aware reasoning, and governance across...
NXP’s Neural Axis Architecture: A Blueprint to Own the Robotic Nervous System
June 9, 2026

NXP’s Neural Axis Architecture: A Blueprint to Own the Robotic Nervous System

Brendan Burke, Research Director at Futurum, examines whether NXP’s Neural Axis architecture can make NXP the NVIDIA of the extreme edge for real-world physical AI....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.