Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT

The News: Google becomes the latest tech giant trying to claim a place in the booming field of “generative AI” with a $300 million investment in artificial intelligence (AI) start-up Anthropic. Read more from Financial Times.

Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT

Analyst Take: It is no surprise that Google is the latest tech giant looking to join the booming field of “generative AI.” Companies working on AI need access to cloud computing platforms to handle the giant AI models developed by groups such as Anthropic. With the $300 million deal, Google will take roughly a 10% stake in the startup. Anthropic for its part gets both a financial boost and cloud computing resources it needs. According to the New York Times, the Google deal could give Anthropic a valuation of roughly $5 billion.

Anthropic was formed in 2021 when a group of researchers led by Dario Amodei left OpenAI after a disagreement over the company’s direction. They were concerned that Microsoft’s first investment in OpenAI would set it on a more commercial path and detract from its original focus on the safety of advanced AI. Anthropic describes itself as an AI safety and research company that’s working to build reliable, interpretable, and steerable AI systems.

Google Invests $300mn in Artificial Intelligence Start-Up Anthropic, Taking on ChatGPT
Image Source: Financial Times

 

“We’re partnering with Google Cloud to support the next phase of Anthropic, where we’re going to deploy our AI systems to a larger set of people,” Anthropic CEO Dario Amodei said in a statement. “This partnership gives us the cloud infrastructure performance and scale we need.”

He added, “We are eager to use the Google Cloud infrastructure to build reliable, interpretable, and steerable A.I. systems.”

OpenAI’s chatbot ChatGPT has swiftly taken over the generative AI conversation. Employees in industries ranging from marketing to education are taking advantage of the AI bot. ChatGPT can auto-generate essays, poetry, and even entire movie scripts, and amassed 100 million users just two months after it launched.

It is important to note OpenAI’s technology was only trained on data up to the end of 2021, which means it has no understanding of 2022 or 2023 so far. There are also no links to sources or references to check if the information is accurate.

Under intense pressure to compete with ChatGPT, Google announced that it’s releasing its own “experimental conversational AI” tool, called “Bard.” Google is only releasing its AI conversational technology to “trusted partners,” which it declined to name initially, but Google plans to give the public access to Bard “in the coming weeks.” So for now, the public can use Google’s conversational AI tech in its new search features that “distill complex information and multiple perspectives into easy-to-digest formats,” according to Google.

Wrapping up, these are exciting times in the “generative AI” space. With Microsoft’s investment of $10 billion in ChatGPT maker OpenAI, which is now rumored to eventually power Microsoft’s search engine Bing, it is no surprise that Google would follow suit. I will be interested to see if Bard will generate the same buzz that ChatGPT has in such a short time.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Google Bard Takes on Microsoft’s Bing ChatGPT Integration

A Wild Week as Tech Giants Microsoft and Google Reveal AI-Powered Search and Browser Integrations

AI from Microsoft, Google, IBM, Zoho Trident, GF’s GM partnership, and Elon Breaking Twitter – The Six Five Webcast

Image Credit: JCWebPros

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?
July 7, 2026

Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?

Olivier Blanchard, Research Director at The Futurum Group, examines how Siri AI transforms Apple Intelligence from a feature set into a systemwide layer for apps, workflows, and user experiences across...
Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside
July 7, 2026

Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside?

Olivier Blanchard, Research Director at The Futurum Group, examines how ASUS is bringing data-center-class AI infrastructure to the deskside with the ExpertCenter Pro ET900N G3 and what its local AI...
Does Qodo's Codebase-Wide Enforcement Redefine What 'AI Code Review' Means?
July 7, 2026

Does Qodo’s Codebase-Wide Enforcement Redefine What ‘AI Code Review’ Means?

Qodo's full codebase context approach positions it as a pre-merge quality gate, addressing enterprise reliability concerns that have slowed AI adoption in software engineering workflows....
Qualcomm's Snapdragon Reality Elite Ups the Stakes for Spatial AI
July 6, 2026

Qualcomm’s Snapdragon Reality Elite Ups the Stakes for Spatial AI

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Qualcomm's Snapdragon Reality Elite positions the chipmaker as a spatial AI leader, enabling on-device processing for mixed reality experiences....
SAP's Dremio Acquisition
July 6, 2026

SAP’s Dremio Acquisition Provides Agentic AI Data Foundation

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP...
NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?
July 6, 2026

NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?

Brendan Burke, Research Director at Futurum, analyzes how NVIDIA's DSX design and revenue sharing model increase token efficiency and capture recurring value from AI infrastructure deployments....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.