The News: OpenText launches Aviator solution set, which represents the company’s vision and direction for AI. Read the full press release on the OpenText website.
Evaluating OpenText Aviator: The Emergence of Enterprise AI Platforms
Analyst Take: Mark Barrenchea the CEO and CTO of OpenText, took the stage earlier this week to announce the company’s pivot to embracing AI across its entire portfolio with a suite of Aviator solutions. The recent announcement marks a pivotal moment in enterprise AI development and a key rallying cry for the company as it looks to cement its position in the market post the acquisition of Micro Focus.
The new releases are laden with a multitude of generative AI features aimed at operational efficiency, robust data management, and heightened security. This release is especially timely given that consensus forecasts put AI IT spending to surpass $300 billion by the middle of this decade. But as organizations grapple with rapidly evolving business landscapes, how does OpenText’s Aviator stack up against other prominent AI services such as Google Vertex AI and Amazon Web Services (AWS) Bedrock?
OpenText Aviator: An Overview
OpenText Aviator represents a comprehensive approach to enterprise AI, encompassing features that cater to a broad range of organizational needs. Aviator intends to be the central nervous system for information-driven decision-making within an organization, from IT operations to DevOps, from content management to cybersecurity. Of particular interest is the platform’s ability to overlay large language models (LLMs) on private, secured data, thus enabling a stack-based or modular approach to practical AI.
Competitive Landscape
Google Vertex AI and Amazon AWS Bedrock are significant players in the enterprise AI landscape, each with distinct advantages and limitations. Google Vertex AI prioritizes automated machine learning (autoML) capabilities and simplifies the deployment process, aiming for ease of use so that developers can focus more on fine-tuning models rather than managing infrastructure. Its feature set is expansive, supporting tasks such as model training, evaluation, and large-scale prediction, although its offerings are mainly tailored for ML practitioners. In contrast, AWS Bedrock is designed for seamless integration within the broader AWS ecosystem, providing a highly extensible set of foundational AI services that enable organizations to develop complex AI applications with relative ease. However, unlike Vertex AI, AWS Bedrock is more infrastructure-focused and generally requires a certain level of technical expertise for optimal utilization.
Incorporating Microsoft’s association with OpenAI provides a third vantage point to the enterprise AI landscape, offering an intriguing counterbalance to Vertex AI and AWS Bedrock. Microsoft has made significant investments in OpenAI and has been a key partner in deploying models such as GPT-3, which leverages deep learning techniques to create one of the most sophisticated natural language models to date. Similar to Google Vertex, Microsoft’s involvement with OpenAI shows a keen interest in democratizing AI and ML capabilities. However, what sets this partnership apart is the focus on LLMs that can process and generate human-like text based on the data they are trained on, thereby making them highly applicable for tasks such as conversational agents, automated content generation, and complex data analysis.
Although Vertex AI excels in providing a streamlined ML workflow and AWS Bedrock shines in its extensible foundational services within its own ecosystem, Microsoft’s affiliation with OpenAI potentially bridges the gap between technical AI capabilities and real-world applications. The focus here is on a model that does not just execute tasks based on algorithms but also “understands” and “generates” human-like text, making it more versatile in addressing business problems that require a level of semantic understanding.
Moreover, the OpenAI-Microsoft alliance benefits from Microsoft’s well-established enterprise software ecosystem, which includes products such as Azure, Microsoft 365, and Dynamics 365. This collaboration could offer a more seamless integration experience for organizations already invested in Microsoft’s suite of services, thus lowering the barrier to entry.
In summary, while Google Vertex AI is engineered for ML practitioners focusing on autoML and deployment efficiency, and AWS Bedrock is designed for infrastructure-centric, technically skilled professionals, Microsoft’s relationship with OpenAI represents a synthesis of technical prowess with a keen eye toward versatile, real-world applications. The collaboration aims to merge cutting-edge AI capabilities with the demands of today’s business challenges, within an established enterprise ecosystem.
Key areas of differentiation include:
- Flexibility and Adaptability: OpenText Aviator offers a wide range of use-case scenarios from IT operations to content management, thus showing higher adaptability for diverse business needs. Google Vertex AI and AWS Bedrock are generally more specialized, focusing mainly on ML and AI infrastructure.
- Data Security: OpenText appears to strongly emphasize data security, enabling organizations to keep their data in house. This approach contrasts with Google Vertex AI and AWS Bedrock, where cloud-native solutions could potentially raise data sovereignty and privacy concerns.
- Integration with Existing Systems: AWS Bedrock and Google Vertex AI require organizations to adapt to their respective ecosystems, potentially leading to compatibility issues with existing systems. OpenText Aviator, however, focuses on seamless integration across multiple clouds and knowledge bases.
- User Experience (UX): Both Vertex AI and AWS Bedrock cater to a more technically skilled audience. With its intuitive chat interfaces and natural language queries, OpenText Aviator is designed for end users, facilitating a more user-friendly experience.
- Cost-Efficiency: Although direct cost comparisons are difficult due to varying pricing models, OpenText’s focus on enhancing operational efficiency and reducing service management costs could benefit enterprises in the long term.
Looking Ahead
OpenText’s Aviator appears poised to offer a full-stack, versatile AI solution with a unique emphasis on data security and broad adaptability. Although Google Vertex AI and AWS Bedrock also offer compelling solutions, they are often more specialized and could require a certain level of technical expertise for full utility. Organizations considering a foray into enterprise AI would do well to comprehensively evaluate their specific needs, available skill sets, and long-term strategic objectives before choosing a platform. OpenText Aviator, with its user-centric design and focus on security, could be a strong contender for those looking for an all-encompassing enterprise AI solution.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
Other insights from The Futurum Group:
OpenText Uses its OpenText World EMEA Event to Break Cover
OpenText Aviator Delivers Generative AI Use Cases Beyond CX
OpenText Reports Strong Q4 and FY 2023 Earnings, Driven by Cloud and ARR Growth
Author Information
Regarded as a luminary at the intersection of technology and business transformation, Steven Dickens is the Vice President and Practice Leader for Hybrid Cloud, Infrastructure, and Operations at The Futurum Group. With a distinguished track record as a Forbes contributor and a ranking among the Top 10 Analysts by ARInsights, Steven's unique vantage point enables him to chart the nexus between emergent technologies and disruptive innovation, offering unparalleled insights for global enterprises.
Steven's expertise spans a broad spectrum of technologies that drive modern enterprises. Notable among these are open source, hybrid cloud, mission-critical infrastructure, cryptocurrencies, blockchain, and FinTech innovation. His work is foundational in aligning the strategic imperatives of C-suite executives with the practical needs of end users and technology practitioners, serving as a catalyst for optimizing the return on technology investments.
Over the years, Steven has been an integral part of industry behemoths including Broadcom, Hewlett Packard Enterprise (HPE), and IBM. His exceptional ability to pioneer multi-hundred-million-dollar products and to lead global sales teams with revenues in the same echelon has consistently demonstrated his capability for high-impact leadership.
Steven serves as a thought leader in various technology consortiums. He was a founding board member and former Chairperson of the Open Mainframe Project, under the aegis of the Linux Foundation. His role as a Board Advisor continues to shape the advocacy for open source implementations of mainframe technologies.
